Enterprises going abroad are in full swing, and the scale of cross-border e-commerce transactions continues to rise. Coupled with new opportunities such as independent websites and brand going overseas, how can cross-border e-commerce companies provide high-quality, low-latency services for global users to promote order conversion? CHICV, established in 2015, is committed to becoming an Internet cross-border e-commerce group of the world's leading fast fashion brand group. With fashion women's clothing as the core, expand into the fields of shoes, bags, accessories, etc., and build an ecosystem of independent brands & categories.
At the beginning of the establishment of Fine Technology, in order to reduce the cost of expanding the overseas cross-border e-commerce market, the technical team chose to use a lightweight VPS (Virtual Private Server) to deploy its three brand independent stations of STYLEWE, JUSTFASHIONNOW and NORACORA.
However, with the rapid development of business, VPS has bottlenecks in stability and scalability: during peak promotion seasons such as holidays, VPS cannot achieve instant expansion and cannot provide high-quality, low-latency network services; high latency will bring negative customer experience , directly affects the number of orders and the reputation of the website brand.
In order to achieve coverage of major overseas business markets, Fine Carved Technology chose Amazon Cloud Technology, and Shenzhou Taiyue, a senior consulting partner of Amazon Cloud Technology, successfully migrated its brand independent website from VPS to Amazon Cloud Technology.
● Safe and compliant global infrastructure to accelerate business deployment: Amazon Cloud Technology operates 84 availability zones in 26 regions around the world, covering Asia, Europe, the Middle East, North America, South America, and Australia. According to the market demand, Keke Technology can select the customer's location to deploy the e-commerce website on the cloud, realize the rapid expansion of overseas business, and meet the compliance control requirements including the "EU Data Protection Directive" (GDPR).
● Rich, agile and cost-effective cloud services: Amazon EC2 is a good choice to replace VPS for fast site migration, coupled with the more than 10 years of engineering partnership between Amazon Cloud Technology and Intel, it can quickly build custom hardware to ensure that services work on customers Smooth operation on the load platform. Moreover, Amazon Cloud Technology was born in the e-commerce and retail industries. With decades of industry innovation and experience, it can provide Xike Technology with a series of easy-to-integrate and cost-effective cloud services, helping technical teams move from traditional architecture to cloud The native architecture is transformed.
● Professional partners, escorting cross-border e-commerce overseas journeys: Amazon Cloud Technology’s mature ecological cooperation system and professional consulting partner—Shenzhou Taiyue, can provide one-stop migration services, and provide the best way for the technology business to go overseas Clear the way. Shenzhou Taiyue has demonstrated a professional service level from the sorting out of the business architecture to the design and implementation of the migration. The database migration method based on Amazon DMS allows the business of Xike Technology to run smoothly with almost no downtime and almost no customer perception. Complete the migration.
After Miche Technology migrated the overseas brand independent website to Amazon cloud technology, it not only successfully solved the challenges in the operation process of overseas e-commerce, but also brought many benefits to the enterprise.
● Realize the ability to cover major market areas. Relying on the safe and compliant global infrastructure of Amazon Cloud Technology, the overseas cross-border e-commerce B2C website of Fine Car Technology has covered major market regions including Europe, America, the Middle East, Asia, Australia and New Zealand. The integration of Amazon CloudFront content acceleration service and Amazon Global Accelerator service keeps packet loss, jitter, and delay at a low level, and better optimizes the connection experience when customers in different regions visit websites and use Apps to visit independent websites of their brands.
● Coping with traffic surges calmly. By combining the elastic and scalable infrastructure of Amazon Cloud Technology with DevOps services on the cloud, the brand independent website can adapt to user preferences in different regions more quickly, and more calmly cope with the peak season of holiday discounts and promotions.
● Reduce the pressure of operation and maintenance on the globalization of e-commerce business, and realize the optimization of business cost. Shenzhou Taiyue's service team follows the best practices of Amazon's cloud technology architecture and helps Xike Technology design and optimize the business environment. Whether it is from the Landing Zone or the application architecture, it can use the cloud to narrow the gap with the industry leader. At the same time, Shenzhou Taiyue also helped Xike Technology introduce serverless services such as Amazon Lambda, directly run the code, greatly reduce the pressure on operation and maintenance, and allow the technical team to have time to try more new cloud services to respond to market demand.
Looking forward to the future, Xike Technology will explore more business innovations in the field of e-commerce with Amazon Cloud Technology's senior consulting partner Shenzhou Taiyue. Accurate trend prediction and intelligent recommendation provide users with a more personalized experience in the fast fashion retail process.