The emergence of e-commerce platforms has brought great convenience to people. However, traditional e-commerce platforms can no longer meet consumers' requirements for shopping experience. Today, the mini-program fresh food mall has become the first choice of many sellers because of its light weight and high efficiency. This article will introduce how to learn how to build a small program fresh food mall, and use a practical case as an example to analyze the method of using skills to improve the effect.
Step 1: Choose the right development tools
Before starting to make the mini program fresh food mall, in addition to preparing the certified mini program account and WeChat merchant account, we also need to choose the development tools that suit us. At present, there are many small program development tools available on the market, which support template generation, visual editing, and multi-device publishing.
Step 2: Design the interface and functions of the Mini Program
Designing the interface and functions of the applet is a very critical step. For the fresh food mall, most users pay more attention to the quality, taste and freshness of the products, so the display and description of the products should be more detailed.
For example, we can add a product recommendation column on the homepage of the mini program to list the latest discounted products to attract users' attention. At the same time, on the details page of each product, we can add some elements, such as the origin of the product, packaging method, etc., so that users can have a more comprehensive understanding of the product.
Step 3: Develop the functional modules of the Mini Program
In the development of the function module of the applet, we need to pay attention to the following aspects:
Commodity management module: used for administrators to manage commodity information, inventory, price and order, etc.;
User management module: user login, registration, shopping cart management, etc.;
Order management module: process orders, generate invoices, etc.;
Payment module: connect with the payment platform to realize WeChat payment, certain Alipay, etc.
The above modules are basic functional modules, which can be adjusted according to your own needs.
Case Study: Mini Program Fresh Food Mall of an Agricultural Products Company
In order to improve its sales performance, an agricultural product company built its own e-commerce platform using the Mini Program Fresh Food Mall. The main business modules involved in this small program are: product list, product details, shopping cart, order management, etc.
When designing the interface, an agricultural product company paid special attention to the display effect and graphic description of the product. For the details page of each product, they added multiple high-definition pictures, and explained key information such as origin, packaging method and shelf life, so that users can more intuitively feel the freshness and quality of fresh ingredients.
At the same time, the company also opened a membership card service on the mini program. Users only need to pay through WeChat to obtain membership benefits, such as discounts, birthday gifts, free experiences, etc. This model not only improves customer stickiness, but also promotes the repurchase rate of consumers.
Summarize
Building a mini-program fresh food mall can not only increase sales, but also enhance the interaction between merchants and consumers, bringing the two parties closer together. When building a small program fresh food mall, you need to pay attention to design, development, marketing and other links, and make adjustments according to your own business needs. By using some skills, such as membership service, product recommendation, etc., user experience and shopping satisfaction can be improved, thereby creating a high-quality e-commerce platform.
The mini program fresh food mall has become a new standard in the e-commerce industry and will continue to be widely used in the future. Therefore, for entrepreneurs or existing companies who want to enter the e-commerce industry, it is very necessary to learn how to build a small program fresh food mall.