Just selling blind boxes, why can the market value reach 450yi?
At present, the ability of major e-commerce platforms to generate traffic is very scarce. This has led to high traffic costs, and a large number of e-commerce sellers are facing elimination. When pure e-commerce is replaced, it will usher in the next outlet. If you want to catch the new trend, please carefully read the following content!
With the disappearance of traditional e-commerce dividends, social e-commerce, which is based on social relationships between people and has efficient customer acquisition and strong fission capabilities, has become a hot spot in the past two years. Every time a new outlet comes out, it is often accompanied by new opportunities and new business opportunities. In the past two years, blind box trendy products have entered people's field of vision, and the popularity has remained high. The popularity of the blind box market has reached a qualitative leap. The new consumption model of social e-commerce "private domain e-commerce framework design" and "new The consumption model "blind box e-commerce gameplay" combines entertainment, social networking and business opportunities through the blind box, which fits the consumption concept of young people who pursue individuality and independence, and is naturally strongly sought after by young consumers. A richer gameplay mechanism stimulates collectors' desire to collect and participate.
Nowadays, there are various types of blind boxes online and offline, with a rich variety of products and multiple choices, including off-single blind boxes, air ticket blind boxes, various daily necessities blind boxes, etc.
Blind box product model features
(1) Stimulate curiosity: There is a saying: "Life is like chocolate, you never know what the next piece will taste like." The most direct purchase motivation of blind boxes is the artificial mystery and scarcity, which stimulates curiosity. young people to explore, participate and collect.
(2) Experience the sense of surprise: the blind box itself is unknown, and unpacking is also a sense of experience. When consumers get the product, they get self-satisfaction and social satisfaction in the process of consumption and unpacking. According to the plan, unpacking If the product cannot be opened from the box, there is also a subsidy, so consumers will not suffer.
(3) Satisfy the desire for possession: Many blind boxes will be put in limited editions as an attraction. For many consumers, owning a unique item can not only serve as a companion, but also satisfy their psychological desire for possession.
(4) Interactive: The consumption of some probabilistic blind boxes is a continuous process of purchasing and accumulating, which creates a continuous and strong interactive relationship between merchants and consumers.
(5) Social entertainment: Scarce blind boxes can not only show their individuality, but also give young people a certain basis for common topics. Now there are countless groups of blind boxes, linking social and blind boxes together. Therefore, the purchase of blind boxes often attracts many young people to gather together for consumption.
(6) Addiction: The "hierarchical probability" design mechanism of the blind box makes it easy for people to become addicted to the incentives of "desire for success and comparison", and blindly invest in consumption that is seriously unequal to the income.
The blind box itself is a social product. The blind box integrates the value of business and entertainment and ignites the market trend. This time, you must grasp the trend. Maybe you will be the next Bubble Mart! ! !