Comparing soft texts with hard texts, soft texts are often called soft texts. The wonderful thing is that they perfectly combine the specific content with the tasteful and specific content of the article. It is necessary to write soft papers, and all aspects must be considered. And a better soft article should be able to shock consumers' pain points and resonate with users. Any article needs to have a theme, especially for promotional soft articles, because advertising soft articles are concise and concise, and require the theme to be accurate. When writing soft articles, if you want to achieve good results, you can use some techniques to enter the article at the beginning of the soft article. But how should I start? Deshaus Culture Media, I will introduce in detail the general writing of the beginning of the soft article.
Generally speaking, there are four common types of writing in soft papers:
1 Straightforward type. Get straight to the point, immediately introduce the protagonist or the thing, and in this way start be sure to get to the core quickly and never get out of the dampness.
2 Scenario creation type. At the beginning, there is a place to introduce or build the atmosphere required for the purpose of the soft article, so as to stimulate the emotional experience of readers.
3 quotes famous quotes type. At the beginning of the article, carefully plan a statement that caters to the theme style, promote the content of the article, and highlight the theme and emotion of the article.
4 magical rhetorical methods. The commonly used rhetorical method is to ask rhetorically, and start to lay the groundwork to stimulate readers' desire to explore and interest in learning.
The above is about the writing at the beginning of the soft text, and secondly, the reader needs to understand the layout of the soft text. The clever layout of the soft text can make the soft text look better. The so-called soft article layout means to scientifically and reasonably arrange each content and author's understanding in the soft article according to the theme and action goals of the soft article, forming a complete and harmonious whole. As for how to write an efficient soft article, the key is to grasp the customer's needs, and then combine your actual talents to give full play to the effect of the soft article. If you don't understand the customer, there is no way to resonate with it, let alone let people read the soft article. Many people think that as long as these soft articles are published on various software, many people will read them. This kind of concept is actually superficial. Naturally, no amount of experience sharing may be as good as your down-to-earth practice.
What is media release: what are the advantages of media release
Soft text can combine promotional content and content well, so that consumers and users can really understand the items you want to promote when reading. A better soft article is two-fold. It can not only let the user get the content he needs, but also let him perfectly understand the specific content you can promote. Compared with hard advertisements, soft texts do not sell products hard, but instead show products to users through some short stories. The marketing of soft articles is drizzle and silent. Often when people read a good article or a good story, they inadvertently accept the product or service idea hidden in the article. Below, I, Xiaohui, who is outstanding in Deshaus Culture Media, will talk to you about the advantages and functions of soft text advertising and marketing.
1. Economical and practical
The marketing cost of soft text advertisements is generally 1/20 of that of compulsory advertisements. Soft text advertisements are more cost-effective, more applicable and convenient than TV advertisements and magazine advertisements. Soft articles do not need a long time and a lot of money investment like advertisements. As long as soft articles are written, they can be used continuously for a long time. Soft articles are more effective than short-term promotional advertisements, which can increase sales and achieve promotional effects.
2. Scalability
If you want soft articles to be widely disseminated, of course, you need to start with the quality of soft articles. As long as it is not easy for users to see at a glance that it is an advertisement rather than the content of the article, it will naturally be good for users to help them repost. And when using soft texts to implement, the corresponding effect can be achieved by one pass to ten or ten to one hundred.
3. Rapidly improve corporate image
Publishing corporate news on multiple portal media and presenting such news reports on corporate platforms can quickly enhance the company's image. Reports from third-party authoritative websites are more effective than hard advertisements. Put these media screenshots in the brochure to enhance the authority of the brand, and the press release will exist for a long time and will not be deleted.
Many companies think that soft text marketing can greatly increase exposure and clicks based on short-term soft text marketing, so it will generate very high consultation and sales volume, which is actually difficult to achieve. Because soft texts are not as immediate as hard advertisements, this person deeply influences the public's ideas through words. Only through long-term marketing and publicity can he increase his popularity and exposure, thereby creating a qualitative impact in marketing and promotion. Change.