Future all companies will be the exponential growth of the organization, join it means have a future. And if your organization has been in development mode linear growth in the end you will find that the cost will always increase faster than your income, the risk factor will grow.
We marvel at the rapid rise of millet and Ali rapid expansion of the empire, but also curious about what makes Google always go steady calm in lumpy competitive market. In fact , regardless of millet, Ali or Google, their success is inseparable from the role of power law.
Why are we here to talk about power law do? Astute readers should know: the index is the power law!
We look at the world's top 500 :
In 1920 , average life expectancy of Fortune 500 companies is 67 years old; to 2019, the world's top 500 enterprises average life expectancy is only 12 years old.
Fortune 500 companies are becoming younger and younger, which means that those who have established large companies gradually replaced by new companies , the fundamental reason is that during the traditional linear thinking is power law soundly defeated.
Linear Organization
First we say what is linear thinking. Linear function we should not unfamiliar. y = bx + a. a and b are a constant, y and x varies with the change.
As shown in the following diagram (image from the network):
As a simple example of the transport of bricks:
Wang went to the site to move up the bricks, one hour can move 100 bricks. If he continued to stay here this rate is currently the case, he can transfer three hours 300. 5 hours 500 can be conveyed. Wang thought that if a brick hair 5, Pharaoh uninterrupted transport 24 hours a day, then the income is: 0.5 * 100 * 24 = 120 (RMB). Adhere to a few decades, the Pharaoh is a small local tyrant.
This is the simple linear model organization, Pharaoh moving bricks achievements of his time with the cumulative proportional. This Pharaoh of moving bricks thinking is linear thinking.
Online organization we will find some of the features: proportional increase or decrease. It is a simple way of thinking. If your company is a traditional type of organization, you will find that it is basically more of such thinking. If this way of thinking to do things, you will find that the ceiling will come sooner or later, but time will not be too late.
Index Organization
Under a problem here as programmers, we briefly review our most care about: wages. We will find a universal problem that Internet companies to pay higher wages than traditional enterprises, but also much higher! Why is this so? With this question, we can look down.
We look at the exponential function:
Simple exponential function as follows (Photo from Internet):
Powerful exponential function here not explained in detail, we can Baidu next. The two most famous examples of a grain of rice is put inside the board, is a piece of paper folded 50 times.
Why are we now, under the index organization will be the future trend?
Features index organization
Let's start with the characteristics of index organization under:
Exponential growth of virus-like organization
If you are in Internet companies, as long as you a little note. You will find your colleagues in your organization responsible for marketing, basically will be referred to one word: viral marketing.
The first results of the development of index-based organization, will be the basis for the development of the next
The fundamental principle of decision power law is the result of the first occurrence of the development will be the next development foundation.
The next development was a result of multiple upper and lower next time is a multiple of the next. Compounding this way will lead to a growing base.
Index-acquisition organization will gradually toward zero marginal cost
According viral marketing methods, as long as you spend the first phase of the input costs, you do not need a small amount of investment or investment back. According to the algorithm limits, your cost will be approximately equal to 0 slowly.
Exponential organize information than anything else
Based on the above information can determine if it is in kind (such as the production of a pair of shoes), your marginal cost will be high, you need to plant, production line, workers ... basically every single should have input. You have no way to do the marginal cost is zero. But information is not the same, as long as one input information, follow-up is not required. As you write articles. Then let everyone back a reward. You do not need to go to maintain it. Standing personal point of view, it is a way of passive income.
Software like we did, my boss traditional enterprise chat, people 50 years of hard at first to understand the advantages of the software. This software is what it touched, it is an intangible asset. If you use something less, it is of no use, worthless. If you use a good use, and it is a baby, a big profit. This is the advantage of the information. Advantages of information determines its marginal cost is very low. See here, we know why Internet companies generally higher wages.
How to create index organization
See here, some people may ask, index organization so well, then how do it?
1, change your way of thinking
The way of thinking from the traditional linear thinking into exponential thinking. The major change in thinking on their own, others find it difficult to help get get started. If you want to quickly change, the fastest (not the best) you go to MLM or direct sales organization to experience their brainwashing mode.
2, learn to leveraging resources idle lever
Didi is leveraging the seat and idle time private cars. Airbnb use of your home sofa ... learn to pry idle idle resources in the community. Such exponential growth was fast, after all, low cost.
3, exponential growth in three core theory
(1) "Preferences link"
In theory, the Internet has a characteristic of scale-free networks, based on 28 principles. Most of nodes connected to only a small number of super nodes. Always the most profitable in the head. Now look at the hottest live, in addition to Taobao Silvia and Li Jiaqi. Other gaps are the index level.
Why all Internet companies are pursuing all walks of life to become the head of the company? Because the head company will bring "Preferences link", and produce more and more links, and finally form a "Matthew Effect."
According to the theory of preference link, we can conclude that: "becoming head" is the only option for the current Internet business. Exponential growth is the most important thing, only let your business exponentially appear, you can get more preference link, thus forming a virtuous circle.
(2) "idea flow" theory
What thoughts flow? It refers to people affected by others in the nurture. Once a powerful pheromone is released, most people would agree somehow the same thing. In the theory of social psychology, a phenomenon know as "herd subconscious."
How to form their own head advantage? It is to obtain the support of the most powerful ideas flow, and eventually formed their own ideas flow in order to achieve exponential growth.
For example, you do pay for knowledge. The first thing you around the past is Luo Ji thinking, Himalayan and Fan Deng reading. When you do, you can not run counter to their ideas. Are doing pay-knowledge, it is the core of knowledge is important. This can not go against you, you are after a subsequent development, which again put forward their views on the branch.
Like traditional Chinese Confucian culture in the crowd, even if no matter how excellence in future generations, you also build out the branch of Confucianism, you can not change the basic Confucian thought. Your opponent is Legalism, Taoism, political strategists, Mohist, the yin-yang, Buddhist ...
(3) "capacity - touch up - will" theory
How can affect the behavior of other people's decisions? This involves a particularly important theory, called "capability - touch up - will", three are indispensable.
Analogy, someone gives you a call, but you never take. Generally, this happens, there may be the following three reasons.
From the capacity point of view - although I hear the phone ringing, but I could not find, forget where to put it up.
From the point of view of touch - I put the phone tune into silent mode, although some people call me, but I did not hear the caller information that is not up to touch me.
From the point of view of the will - to see the incoming call alert, they know each other is a real estate agent or telephone fraud, I do not want to take.
If you want to organize a design exponential growth path, we must continue to optimize the three angles from above.
Ability level, you need to continue to lower the threshold for the use of products so that customers can spend more of your product;
Touch up the level, you need to find ways to connect more customers, allow customers to bring new customers to you;
The willingness level, you want to set an ambitious goal to continuously enhance the company's idea of flow, so that more customers agree with your ideas, and willing to participate in this thing you did in the past.
