Micro-channel membership card management system: the wisdom of the shop management and marketing, just a piece of software
Shop management and marketing wisdom of age
For traditional physical store industry, whether it is a single chain brand stores or shops, are inseparable from the membership management this problem.
How to members of management as a bridge between the store and the customers, the store is the basis of membership marketing campaign.
Among them, the membership card is proof of identity of the customer. The membership card before the traditional physical card is used to manage registered membership information.
But with the micro-channel capability of opening up more and more strong, and the development of the times, physical card gradually fade out of sight, leaving people's lives gradually become electronic membership card, make people's lives more convenient and simple.
In the era of accelerated economic and social development, the rapid development of network occupy people's lives, from work to play, from the social to life, whether it is consumer or for a fee, most of them are occupied by mobile payments, manage digital era has arrived.
So, a shop owner how to do micro-channel membership card marketing it?
With the development of electronic commerce call a gradually saturated, new retail emerge. Open online physical stores to get real industry market, which is the outbreak of the industry, the industry has also become a regular confusion, prompted many physical stores transformation to meet the market demand to upgrade.
Tencent has one billion the number of users of micro-channel, unmatched in terms of traffic, according to a new micro-channel retail, in recent years also gradually develop new features, like on WeChat membership card management systems.
So a growing number of physical stores, began to make micro-channel membership card management systems, access to customers more easily through the micro-channel electronic membership card, allowing customers into the store's loyal customers, which accounted for trade advantage.
Based on micro-channel membership card platform developed many small software market, like relatively good "treasurer Collection," "nuts card package" and so on.
Treasurer Collection is a connection between man and the wisdom of tool retail entity, through a super interactive experience, fully integrated payment, micro-channel electronic membership cards, smart marketing, and other members of management functions, providing great convenience to build wisdom shops.
Can do, "fool-operation, intelligent communication" software, there is only a treasurer Collection.
Many shop owners only know technology, but there is no business logic, speaking to marketing, like everything clear, but one time you do it, always think it will be very difficult, rush, can not find direction.
Today our overall business comb core elements of physical stores, the shop owner to help those who do not have much experience.
1, flow shop
, whether online or offline, are inseparable from the core of all business traffic flow is human, to physical stores is concerned, it is the customer, first of all we have to consider is how to increase store traffic.
If you open a Taobao, or Jingdong, Lynx shop, you can tap the whole network traffic, but the line is different only a fixed area that we can tap the traffic, most customers come from a fixed place, whether it is area, or office area.
Marketing traditional physical stores are generally leaflets, but effective? The answer is very bad effect.
What to do to increase customer traffic in the store it?
We must first change the thinking, give you an example, if your shop is doing physical store cake, young, white-collar workers is the most valuable potential customer base, while the proportion of this group of people, the largest women's, and most obvious, then the problem becomes easy for them to do a precision marketing, and then to them as the center, do share marketing, which is spread and fission, to slowly expand the surrounding community.
So how do the promotion of it? It recommended "treasurer Collection."
First emphasize that the wait-ins era long gone, must take the initiative to promote marketing, the shop can make money steadily.
"Treasurer Collection" in the fission marketing function, can help to quickly store marketing communications, and less steps, good operation.
In fission marketing, you can set up a new customer incentives and reward people forward, as shown below:
Under each award can be set micro-channel electronic coupons, discount coupons, vouchers and other incentives.
Manager according to their own shop, set up incentives, activity time, marketing rules.
When finished, you can forward the micro-channel friend, micro-channel group, circle of friends; you can automatically generate a beautiful little publicity posters, as long as people scan code, you can collect their prizes, if he continues to share out, he can be rewarded.
After the end of the marketing campaign, marketing data can be observed, to facilitate the next time to do marketing of reference and adjustment.
If in normal times, the shop owner can awaken potential customers through the production of electronic coupons, so he went to the shop consumption.
Find coupons, according to the needs of their own shops, to set the rules.
2, sell things
How to sell something, you have to look at your store of products, services and the environment.
Marketing to customers through stores, the first step is to make customers willing to stay in the shop. This requires creating a favorable environment for consumption, how in the limited space, make the most perfect display, which was to put in some effort, or ask the designer.
In fact, this is where a lot of the shop owner's negligence, feel and create out of their own environment is very good. In actual fact, the operator of the shop too familiar, has produced fatigue, this state is unable to create a good consumer environment.
Just looked comfortable consumption environment, to meet the basic needs of consumers, but should allow consumers to stay is a pleasure feeling inside.
Once you have a good environment for consumption, product quality is a top priority. Is the best consumer products inspection division, we have to make conscience products and services, not fraud, otherwise it will be self-defeating.
Especially open shop service industry, we must pay attention to detail, your shop waiter service attitude is very important, the customer into the store consumer, do not always have to sell along with others, I feel very bad, neither the customer likes to be tracked, and do not like staring at people watching, and you want to maintain a certain distance customers, customer demand is there, you'll be able to find time to help customers.
3, keep them coming back
shop keep them coming back is very important, this is the crux of the shop operators, not keep them coming back, the front will do all the work will go to waste.
Keep them coming back is to make the customer feel value for money, and then further to say that the real point is to make customers feel at every shopping are taking advantage of. So as to form an effective retention rates, those fake trick, now customers do not have much attractive.
How can we effectively increase customer retention rates it? By adding some additional services, such as integral members of function, "the treasurer Collection" series software "nuts card package" applet, the integral function have membership cards, consumer spending can increase the points, purchase a membership card can increase the points, customers such as increased certain number of points, you can deduct the amount, or redeem prizes.
Prizes to be different each time, it is best to cover all aspects of life, such as customized mobile phone shell, hats, shoulder bags, portable cups and the like will do. This will not only improve customer interactions and shops, and to improve retention rates. But also deep plowing market through life surrounding the prize, to build local brands.
Treasurer book to the ultimate user experience as the foundation to build the first brand in the Internet store management, nuts card package, allowing you to store management easier.
Collection treasurer really do, "fool-operation, intelligent spread."
