Today, I am finishing tool for everyone in the usual nine categories will be used to promote different functions, covering third-party monitoring tools, information flow ad tracking, APP promotional tools, search tool ...... index did not talk much, together See if you used a few?
Third-party monitoring tools
1、shareinstall
Official website: http://www.shareinstall.com
Features: free / paid, statistics fully mature products
ShareinstallSDK APP is actually a promotional aids. APP developers can promote their products in a more accurate by ShareinstallSDK. Simplify the installation process the user in the user installation process, improve the user installation experience. In addition, ShareinstallSDK channel or a statistical tool that can analyze the full range of channels for promotion.
2, Baidu statistics
Official website: https://tongji.baidu.com
Features: Free, technology is relatively mature, combined with Baidu SEM / promotion of perfect information flow
This is one of our most in the promotion of the use of statistical tools, especially the SEM.
3、GoogleAnalytics（GA）
Official website: http://www.google.cn/analytics/
Features: To what, one of the world's largest statistical analysis tool, currently used less, and students want to learn, is the need of ×××.
You can buy some software, such as polymorphism, or plex, etc. (there will be traffic restrictions polymorphic, plex is no stability are similar).
4、Ptengine
Official website: http://www.ptengine.cn/
Features: easy to use, low threshold for the use, beautifully visualized.
Ad Tracking information flow
1, the flow of information radar:
Official website: http://feedsradar.ad1024.com/
The main flow of information for ad tracking, multi-dimensional advertising to provide heat, industry, platform TOP ranking statistics, hot advertising data analysis.
2、AppGrowing
Official website: https://appgrowing.cn/
Mobile marketing data analysis platform, in addition to the information stream ad tracking mainstream platform, in addition to achieve real-time list AppStore and keyword ranking queries (ASO) and Apple's search advertising monitor (ASM).
3, wide-kun search
Official website: http://www.adbug.cn/
The platform is easy to remember domain name from, ADBUG, you can search out different creatives and creative industries in the stream, but the overall operability no traffic radar is so high.
4 socialbeta
Official website: http://socialbeta.com/
This marketing tool to favor the whole case, there is no breakdown of information flows advertising, the need to do the whole case of students, you can refer to.
There will be many of the latest success stories, and relatively detailed and complete, and more biased towards some big brand case studies, reference value is still there.
APP promotion monitoring tool
1, Android monitoring channels
In general, statistical tools have a very full-featured Android monitoring of the channels. We can choose to integrate statistical analysis SDK, to use the features of Android-channel monitoring them. Below I've listed some statistical analysis tools.
Foreign statistical tools: mixpanel, flurry, localytics, googleanalyticsformobile and so on.
If our application is done overseas distribution, the proposed preference to foreign statistical tools. In addition to the time difference (most of the time server using statistical tools to calculate), due to the great walls of the data packet transmission from abroad to lose a certain percentage of the country will exist.
Domestic statistical tools: League of Friends, Tencent mobile statistics, talkingdata, avodcloud, dataeye and so on.
2, iOS channel monitoring
Compared to the Android platform, iOS is a closed ecosystem (not consider escape channels). We can not subcontract issued by the user to distinguish between channels, only channel to monitor the effect by short-chain distribution.
We can self-built short-chain monitoring system, you can also select domestic and proven solutions to monitor iOS channels.
Ads advertising platform comes with monitoring tools: InmobiAdTracker, googleadwords etc.
Monitoring third-party advertising platform: umtrack, appcpa, mobileapptracking, Tapstream etc.
In general, the choice of third-party platform would be more fair than advertising platform with built-in monitoring tools. We need to be prepared as soon as possible, while not yet entered a app promotion period, you select a third-party advertising monitoring access platform. In this way, third-party platform to save the historical data for this app, the user can determine the old and new channels during the promotion, so that the data will be more accurate.
More tools recommended
1, a large micro-channel data analysis tools
Clear broad data:
Shence data:
Sina public opinion through:
2, data visualization tools
Baidu ECharts:
Charts show:
Data outlook:
BDP Personal Edition:
Mirror:
3, word frequency analysis tool
Sense:
http://dl.pconline.com.cn/download/480803.html
Figure Yue:
Semantic analysis system:
http://ictclas.nlpir.org/nlpir/
tag:
Tencent Wen-chi:
http://nlp.qq.com/semantic.cgi
4, PPT template tool
I figure net:
http://www.ooopic.com/pptmuban/
51PPT template:
http://www.51pptmoban.com/ppt/
The first 1PPT:
Master material:
officePPT template:
http://office.mmais.com.cn/List.shtml?cat=PPT
Rice husk children:
5, Internet trend analysis tool
Weibo Index:
http://data.weibo.com/index (upgrade )
Baidu Index:
Good search index:
Sogou Index:
Baidu Sinan:
6, online survey tools
Tencent survey:
Gold data:
Mr off:
Questionnaire star:
School survey:
Questionnaire Network:
These tools, we usually at work, will be used to get, you can collect, you can share with your little friends around; if you have more user-friendly tools, welcome message to share with you ~ ~ together