Technology enthusiast magazine, Ruan Yifeng on his blog regularly published columns, mainly collected tech new, readability is pretty strong, veteran brother will go to in their leisure time browsing some, and occasionally also harvested quite valuable information . Well-known Silicon Valley venture capitalist Naval, who tweeted, said the sentence was on the point of people like, thousands of people forwarding verse:
Who not only create, but also sales, then you are invincible!
A successful company, not only to know how to create great products, but also know how to sell the products. Excellent manufacturing capabilities and sales capabilities, a successful company must also have two kinds of power, like start-ups should be set two roles CEO and CTO, CEO responsible for sales, CTO responsible for manufacturing. Similarly, those who have cattle in the world, is to create not only understands but also understands sales, these people create a whole new industry. Microsoft's Bill Gates, Apple's Steve Jobs, Tesla's Musk, etc., they always pay attention to scientific and technological developments, it is not clear in what you want when you can insight into their needs, and then integrate the world's leading science and technology to create shine, comes traffic product, which is to create and sell the most perfect fusion.
If sees itself as the smallest of the individual enterprises, in order to be successful in business, you must have both genuine talent, but also know how to sell yourself. Naval said that, under normal circumstances, the creator of learning easier sales, but sales are more difficult to learn and create. For example, a programmer learning operations, operations staff to learn than programming easier. Therefore, it is best to create a major university-related courses (such as computers, machinery and electronics, etc.), then a minor in sales-related courses (such as economics, psychology, etc.).
Most skilled practitioner will feel, I usually do not need to throw the first to show his face selling goods and services, as long as the accumulation of expertise on it. Programmers are not afraid to understand programming, programmers will be afraid of selling, which is the veteran brother unforgettable sentiment. In the master programming skills at the same time, also need trained programmers the ability to sell themselves, the only way of life to our program further and further exciting. In the following scenarios, programmers are not good at self-promotion is a disadvantage:
- Job candidates
The ability to target job requirements for standards, assuming your true level of 100 points, just qualified for the job. If you are not good at selling yourself, you can demonstrate 80 points, the results missed jobs. If you are very good at selling yourself, then you are likely to exhibit 120 points. After obtaining a new job, you are by trying to make up that blow out of the 20 points. The new work not only provides higher pay, back to you to bring more training opportunities for promotion, which is self-marketing capabilities difference in elevation caused.
We all know that advertising is an important means of marketing, customers in just a few seconds or tens of seconds of time for the product or service has impressed even impress customers make purchasing decisions. Interview is like advertising a limited time, you can not very detail to show yourself, you must impress the interviewer in just a few minutes. Graduate breath, veteran brother did not fully grasp admitted to multi-disciplinary research, and a heart full preparations, while pro forma side interview, but then I only know how to read, find a good job to make themselves admitted to the study.
Etc. When graduate school, internships in corporate stay, I did not interview job. Until three years later quit, I really experienced the baptism of the interview, from shy to calm, a time of the interview let me build self-confidence. Although the level of psychological factors get through, but I still lack self-promotion skills. The real breakthrough came in to change during the third job, this time I'm not eager to find work, but to set up a new job several requirements, must all meet before signing. In order to improve interview skills and find a desirable job, I interviewed before and after nearly 20 times, each time before the interview done enough to prepare, after interviewing all recovery disk summary.
- Promotion Ratings
Can promotion and pay rise before employees are the boss in private decision, and later the Internet business has brought new ways to set up technical committee within the enterprise, senior technical experts as members, is responsible for the promotion of technical personnel rating. Its form is like a graduation reply, candidates need to prepare material rating, to show themselves in front of five or six judges, and the judges asked to accept a variety of test, in an interview on the difficulty is higher than, for example: the judges have for your work know, rating criteria more emphasis on your work output and value contribution.
Brother to veterans experienced several candidates for the role of competition, more experience as a judge and from the interviewer, who show their technical short board, regardless of the preparation of the defense material, or on-site interactive lecture. Most of the candidates did not know how to make an effective defense material, useful to no material posted directly to slide inside, full of dense text, the key is to not know about the value of the contribution to organize material, unfocused. In the Q & A session, do not know how to control the scene and rhythm, did not get fully demonstrated the bright spot, but inferior short board was asked upside down, really suffer.
- Restructuring and development
Whether to architecture or management positions in transition with decreasing proportion of hands-on work, you just do not stay at their level, but led the team to all members of the same direction of the force. Qualified for the new position on the premise that you should have good idea to sell your point of view, whether it's solutions on the architecture or system measures the management, especially the technical team led by highly intelligent, you can not rely on the terms of reference, and to rely on emotionally moving, enlighten them with reason, so that we truly recognize your ideas ideas, or under a variety of ways to deal with you, this is also a test of your ability to sell.
Recalled the basic management just in those days, veteran brother always felt a lot of things have hands to do a better job, a long time I felt very tired, there is no sense of accomplishment before knocking code programming. Then I began to learn management skills, such as "Do not let the monkey jump back to back", "power and influence" and other books, slowly raise the non - power influence, and eventually find the feeling. Especially after the foundation from management transition architect, client-oriented promotion of new technologies or products, team-oriented architecture implementation, etc. to promote the floor plan, these new responsibilities require me to continuously improve the ability of self-promotion.
- Expand contacts
Any time contacts are very valuable: when there are friends to help job candidates in the push higher success rate, easier to find a suitable job; keeping interaction with colleagues inside the company's technical committee, they would have you know, then your self-presentation that is not longer limited to just a few minutes. Especially cross from technology to management, marketing and other lines, from the company to the industry, you have to build influence in the broader context, so that more people know your worth, so take the initiative to establish a connection with you, seek opportunities for cooperation . Network of contacts to find people who can not help you, but you can find those who help them, so that people have the will to help you.
Creating a source of value, solid technical expertise is the basis for people to settle down, but realize the value of sales can not be separated, you have to find the products or services they need to hand user, your value will be truly realized. Especially now that wine is also afraid of deep alley era of self-promotion is a difficult proposition to bypass. Any job has ceiling, riding a boat to fall behind, then turn veteran brother architecture from the development, the last two years I started to consciously develop the skill tree, ready to break through the bottleneck architect.
Living in the era of change so fast, why should we settle down, only continuous self-improvement, maintaining the status quo, and self-improvement is nothing more than two directions:
- First, to enhance creativity. Finding the right position, so that the head in a vertical segments of establishing their own unique value point.
- Second, increase sales capacity. Identify target customers, close to the user, and close to the customer, insight into their needs, and constantly improve writing, speaking, consulting and other sales presentation skills in practice.
From now preparing to become "invincible" programmer now! To share here, is not easy to adhere to the original, if you feel valuable, trouble moving hands and pointing a " Like " or forward to more junior partner, I will be more motivated to adhere to. In addition, I will continue to share career planning, job interview, skills upgrading, to build influence and other experience, focus on " IT veteran brother " program enabling life!
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