Previously the number of users of China Mobile announced 5G 6.7 million, 5G number of users of China Telecom recently announced 800 million and in the latter stages of initial commercial 5G has to regain the lead, lead to such results, Bo-ming, science and technology think primarily China Mobile slow failure to respond effectively to market changes and make a change.
China Mobile increasingly faltering
From the 2G era to the first half of the 4G era, China Mobile have shown a vigorous and resolute style. 2G era, China has maintained a leading network coverage advantage, China Unicom each stroke due to double network has not been able to build a comprehensive network, in addition to China Mobile developed a unique ShenZhouHang for all types of people, M-Zone , GSM and other packages to meet the needs of the market at that time, access to the users.
Into the 3G era, China Mobile to get the most technologically immature TD-SCDMA technology, China Mobile, but not discouraged, by strengthening the construction of its 2G network, the success of outdated EDGE technology withstood the challenges of competitors, from 2009 to the final 2013 China mobile gained 300 million new users, equivalent to new users of China Unicom and China Telecom and. For TD-SCDMA technology, China Mobile invested to stimulate the industrial chain to improve the technology, and ultimately a net increase of 155 million TD-SCDMA users in 2013, the equivalent of China Unicom and China Telecom in the number of users and the year's net.
Into the 4G era, China Mobile continued the previous emphasis on network coverage of the practice, with more than a year to build a nationwide 4G network, "three noes" policy to attract large numbers of users into the 4G network, in the first year received more than 9,000 Wan 4G user then has maintained a lead 5G user, has its 4G more than the number of users of China Unicom and China Telecom and four percent.
But in the latter half section of the 4G era, China Mobile has shown signs of fatigue. 2016 China Unicom and China Telecom has launched unlimited data packages, significantly reducing flow rates, China Mobile was unmoved, continues to believe that it can rely on leading network coverage advantage to keep a competitive advantage, but the fact is it disappointed, 2018 new users of China Telecom, China mobile beyond; at that time the Ministry of the country began to implement number portability, since the user dissatisfaction with China mobile, resulted in the highest number of users from China mobile accounted turn out, transferred to the user and substantially lower than the proportion of China Telecom.
This is not the face of the Chinese market to reflect on their strategy, but try to limit terms of hegemonic users off-grid, the result will lead to user complaints about it, at this time, China Mobile has shown that companies have not the original spirit, it began become old, increasingly out of touch with the market.
China Telecom to regain the lead in commercial 5G
June 2019 China formally issued 5G licenses to three operators, China Mobile, but not the soaring 4G era, covering the year 2019 it is expected to 5G network in some cities by 2020 to cover the prefecture-level cities, and Prior to construction seem like a radical on the 4G network.
Financial strength is much weaker than China Mobile, China Unicom and China Telecom select Sharing 5G network, the face of China Unicom and China Telecom alliance against China Mobile a little indifferent. The result is that to January this year, the number of 5G base construction of China Mobile to 74,000, while China Unicom and China Telecom jointly built 5G number of base stations has reached 80 000, China Mobile on 5G network construction progress has lagged behind the other two competitors.
As the price war began in 2016, so that the three operators performance in the first three quarters of last year is not ideal, and therefore they do not seem to open price war in the early days of commercial 5G quite tacit, 5G package pricing were more than hundred dollars. However, the development of China Telecom mobile users are tied to fixed-line broadband services, in 5G package price after the bundle is actually cheaper than China Mobile, China Telecom and then to the cover of darkness made the way on the leading edge 5G number of users.
China Unicom has recently been called a killer price of existing packages 5G play Qizhe, the cheapest 5G package price has been reduced to 90 yuan, which undoubtedly means 5G price war is on. The face of rapid changes in market development, as another example, if China Mobile 4G era hindsight, perhaps it is a competitive advantage in the mobile communications market will be further weakened.
Some people always think that China Mobile in the 2G, 3G, 4G era achieve a competitive advantage because the policy is due to take care of, in fact, this is a fallacy, in the 3G era, China Unicom is the most care, and China Unicom's CDMA business was the sale of 1300 billion of funds was given the most mature WCDMA technology, but China Unicom in the 3G era finally behind China Telecom and China Unicom, showing that competition in the market, their own management ability is decisive.
Today, China Mobile in the face of changes in the market has shown the kind of powerlessness, highlighting the management capacity of this enterprise degradation has occurred, and now in both the number of users or 5G network construction 5G commercial aspects of the initial lag behind China telecommunications, it will be able to stimulate its vitality it again? Or China Mobile to sink, while China Telecom will quickly shorten the gap with it do?
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Bai Ming Technology BMtech007
