December 23, corporate micro-channel released the 3.0 version of the new upgrade, the new version not only on the line, "meeting", "micro Documents", "schedule" and improve office efficiency of basic functions, also officially launched the customer contact, customer base and customer circle of friends these three functions.
First, the supremacy efficiency, enterprise micro-channel 3.0 release heavy
Compared with the previous version, the most significant improvement of enterprise micro-channel 3.0 twofold: to enhance the coordination office efficiency, and greater support for new retail businesses.
At the press conference held in Guangzhou, corporate micro-letter team announced the release provides include "Meeting", "schedule", "micro Documents", "microdisk," "designated reply", "treatment later", "chat shortcut to open "and other features, including seven kinds of tool kits. These tools for internal information flow increasingly complex situation, by saving time required for communication, and enhance the user multi-tasking capabilities, etc., to solve the daily operations and management of information chaos of too many problems. In addition, the 3.0 version also by small retail wisdom porting directly into the micro-channel business, for the majority of the retail business has brought greater operational efficiency.
3.0 pairs of micro-channel business office efficiency improvement, from innovation to work collaboratively and experience. As in the past, be regarded as employees and managers on a "meeting" the most time-consuming matter and energy, this version provides a more efficient way than the traditional face to face meetings, by allowing the addition of up to 25 people, and is capable of flexible video and audio "Conference" function, corporate micro-channel 3.0 significantly saves time required coordination office; in addition, the package provides seven tools "session marked" features, this version allows users to reply to internal information, and more purpose, more organized.
In addition, the new version users can also use "micro Document" multiplayer collaborative document editing, and through the use of "micro-disk" tool, file cloud real-time synchronization, so that access to critical work files, modify, view can be achieved plan, can control, traceability and tracking. Overall, the greatest significance lies 3.0 micro-channel business to more reasonable office collaborative processes and better information collaboration tools for enterprises to greatly enhance the operating efficiency of the internal critical information, so as to bring greater value to the business.
Second, the "human service" concept touch 1.1 billion micro-channel users, micro-channel 3.0 release of new retail bonus
In the new version, the role of micro-channel business efficiency multiplier, not only reflected in the significantly improved operating efficiency of internal information, but also in the external connections to enhance efficiency to help businesses.
The new version of the client base circle of friends has been enhanced features such as full use of the inherent advantages of ecological micro-channel social aspects of the micro-channel business scene has been greatly extended to the outside. In version 3.0 support, the company's every employee truly become a business customer-facing windows, to achieve an efficient contact of the sheer size of the micro-letter eco user base. On this new platform, 1.1 billion micro-channel user traffic box is completely open, enterprise micro-channel back-end connectivity within the enterprise front-end direct target customer benefits can be fully realized, the enterprise everyone is service window "human service" philosophy, for the first time in the practice of business operations, has been completely implemented.
To help retailers get better touch up the user to achieve efficient conversion, the new version of the letter also provides micro-enterprise function is called "the wisdom of four retail kit" collection. The so-called "four tips" include: the wisdom of Member Services, intelligent store management, connected industry wisdom, intelligence coordination office and so on.
A membership service, for example, the new version of enterprise micro letter through "mass Assistant" function, once you realize the 200-person customer base be touch up with pictures and text form, not only can deliver Upcoming Events to customers, coupon information but also the shopping guide task for customization. When shopping guide enterprise customers to add micro-channel micro-channel, external display in an official capacity, and improve service to customers add tags. Add part of a business customer relationships, companies can manage, distribute customer relationships. In the service process, quick reply, straight hair service the ability of small programs do make shopping guide "seconds back" at the same time solve the customer's problem, remove obstacles shopping. After the service process, statistics tools allow effective and efficient business back services, targeted for improvement.
"Wisdom four tips," the launch, greatly enhance the efficiency of retail and corporate customers contact customer management. For example, Shiseido with the help of micro-channel business, to expand the service through the scene, precision of touch-up communication, the re-purchase rate raised to 1.75 times the original, the effect is significant.
Third, corporate micro-channel 3.0, offline retailers not to be missed powered weapons
From the retailers point of view, to support micro-channel version 3.0 enterprise to provide them, largely from retail wisdom applet "transplant." Not long ago, Tencent has been achieved in some areas, the wisdom of the retail payment applet stationed micro letter squares. With practice, a large number of retail companies have recognized the wisdom retail applet plays a role similar to the retail service set display and connectivity platform, which retailers gain access micro-channel flow, but also a direct contact with the C-terminal user channel.
In the enterprise version 3.0 of micro letter, Tencent introduced a suite of productivity tools, in fact, is the wisdom of small retail businesses porting into the micro-channel platform. Since then, retailers can communicate directly through the micro-channel interface, and consumers, and provides exclusive personalized service. In this mode, the enterprise service employees have the exclusive identity label, you can publish the same circle of friends as publishing dynamic content to the surrounding user, able to show customers and recommend the appropriate selection of goods and services in a dynamic form. Meanwhile, the new version can also be applied to different accounts office systems, integrated into a unified work of micro-channel business Taichung, since retail enterprises to build a set that meets the needs of mobile office, but also significantly reduce the cost efficient retail operations and management platform.
After the new version is released, it has aroused great repercussion in the retail field. Especially those that touch the customer the line up of the most demanding retail business, generally feel has a tremendous power of "efficiency multiplier."
Enterprise micro-channel 3.0 has a qualitative leap in terms of multiple connections, productivity tools, communication efficiency, OA applications, contacts and so on. Particularly in the client base circle of friends of these two key features to enhance the rate leaving retailers are satisfied. Upgrading customers circle of friends feature that allows members to use as a personal micro letter as published content through the circle. But also on the business circle of friends finer control content, for example, corporate members can view the contents published, you can also create a unified content, members confirm and then released to the customer circle of friends; in the group, the new version of the micro-channel business permit create a customer base up to 100 people, in a more convenient way to achieve service touch up. After you create a group, you can view and manage enterprise customer base member, to leave the redistribution of the customer base members, to ensure the security of corporate assets. Enterprises can also view statistics by group chat client base data, Mastery of service.
Customer base, customers and friends circle function of upgrade, to connect the retail business and the user community, provides a powerful tool. These micro-letters and personal habits is very close to the new capabilities to help retailers narrowed the distance between 1.1 billion and huge consumer groups, so that the next line shopping guide online services business has become a window to further improve the "human service" capabilities .
