December 23, 2019 letter micro enterprises annual conference held in Guangzhou, the company released version 3.0 of micro letter, micro-channel business compared to the previous update, the update of the micro-enterprise is believed to be a very cattle release.
On this day, the news on micro-enterprises flocked to the letter, it was a lively crowd, someone wrote the manuscript, some research function, it was used to do marketing.
In fact, micro-enterprises have a letter many years ago, but has been tepid. Lu Songsong early as 2016 the company will be registered micro letter, but due to various constraints too, functional aspects and nails than bad, and personal micro-channel interconnection bad, basically a lot of people no longer use registration, shelved .
(As shown, Lu Songsong in 2016 applied for, but also the service providers)
And in recent years with the rise of Ali nails, coupled with the development strategy of Tencent TO B, and micro-enterprises and reforming the faith to go up.
The company released a new version of micro-channel 3.0, will also be the future of a small outlet micro-channel marketing. E.g:
1. A micro-enterprise signal can be added 50,000 (absolute private domain traffic pool)
2. Enterprise micro-channel can be made circle of friends (super marketing tools)
3. You can build a hundred micro-channel group (pre-sale weapon)
4. seamless and private micro signal (greatly reduce communication costs)
It features more than four, it is sufficient to show business micro-channel 3.0 is an excellent office and marketing tool.
And also the first time I download a new version of the study.
In terms of functionality:
Highlights the micro-disk + Function documentation, the actual file from disk + Tencent document evolved, did not do more large-scale development.
Highlights the daily to-do function, very practical, can-do micro-channel reminder.
These are general office use, it can be said to be often used, but very basic functions, is definitely good if they can use office tool.
And third-party tools, it is not recommended, the first price is very expensive, second, the number and function is no more nails.
In marketing:
This paper also talk about the content, as in the Internet marketing industry for many years a veteran enterprise micro-channel 3.0 just released, Lu Songsong will test the first time, and circle of friends to share, after a few days of research to tease out the following aspects :
1. A micro-enterprise signal can be added 50,000 people, seem good, but more restrictive, I tested about 500 people found passive plus friends, you are prompted abnormal, can not receive any news yesterday, which means that micro-channel business plus up to 500 people a day is the upper limit.
2. Update the micro-channel business after 3.0 finally open, friends circle function, but this feature many restrictions, there are number of restrictions, sending the same individual customers a day, corporate customers send the same four month Although not required pay, but to the number of employees up to 50 people and it is often active in order to apply for closed beta status, this small and micro businesses a little less friendly.
However, the customer micro-channel customer circle of friends and potential business based on visible features interactive commentary circle of friends to see, the future of the enterprise or micro-channel circle of friends may become after public numbers, short video and a new strategic level content platform. Ventures micro-channel circle of friends content, but also will become the same as the micro-blog content management: content directly determines the quality of the micro-enterprise user signal to the attractiveness and stickiness, as well as its future potential realized.
- We can build a hundred micro-channel group, very suitable for pre-sale work, pull the group can get.
The updated enterprise micro-channel upgrade its customer base number, from 20 people to upgrade to 100 people, but for upgrade customer base to set the threshold: the need to add members to the number of customers and employees use enterprise micro-letter day more than 50 before they can upgrade customer base, every one to join the group of micro-channel business customers will become customers, unified management by the enterprise; and when employees leave, you can put former employees of the customer base and give other employees.
4. and private micro signals seamless (greatly reduce communication costs), the enterprise micro letter can display personal micro-channel news, and there is a notification reminders, but also can show the internal micro-channel messages in private micro letter, which point to engage in marketing friends speaking very convenient.
In addition, the updated enterprise micro letter also inherited the ability of micro-channel, such as small businesses and payment procedures, can provide professional services and financial and other matters directly to customers through business micro letter.
Written in the last:
Circle of friends, a hundred people, customer contact, all these features may seem great, but a lot is the current limit, consult a lot of my friends were to ask how to get it, where to set how many do not even know where to download , let alone to apply these features to the extreme. So this past after a gust of wind, in the end how many users are able to settle down, is unknown.
But the feeling behind the micro-channel business is definitely a trend, so our company has begun full use of the micro-letter office of the enterprise. Also suggest that you can try Huan, you can experience some of the features and details of the preliminary tests and micro-channel business, to study the micro-channel business for several days can be considered accumulated some experience, some small features and issues and we still can answer.
Author: Lu Songsong
Source: Lu Songsong blog, please share.