Product Background
Know almost: know almost is a real network Q & A community, its friendly atmosphere and reason, all walks of life connected elite. Users to share each other's expertise, experience and insights for the Chinese Internet provides endless stream of high-quality information.
Q & A Nutshell: Nutshell network, as an open, multi-pan technology communities of interest, attracting one million Interestingly, young love knowledge, willing to share gathered here, to create value with the knowledge, intellectual interest added to life. Your confusion raised questions in science and technology "Q & A Nutshell", the fly or provide answers.
Figure 1 is a 16-year in the first half, Baidu index statistics. It became apparent that know almost (blue line) to shell network (green) whether the overall search volume, or increase the change has a significant advantage. Comparative Figure 2 can be seen know almost influence far superior husk has a flash point in mid. Overall, we know almost in terms of media visibility, or a relatively large amount of users, while the husk data is small, yet to be improved.
Target users
Can be found from the chart, we know almost, age Nutshell population distribution and more concentrated in the 20-39 age group, which know almost more "young" point, husk women more. Speculated that reason, people tend to know almost mostly students and white-collar workers in the "good student", the crowd is more extensive, and recruits new students are the main force; shell network is biased tech enthusiasts, interested in stable technology practitioners and love the young women will play some more. In addition, because of its registered Nutshell route reasons, some personal information is not complete, but also lead to biased data.
Select competing products
Nutshell is the theme of science and technology, the advantages of husk also reflected in the answers to questions of professional research. And Nutshell has its own vertical community, questions and answers only as a part of the site, there is no need to assume aspects of blood flow task. As the field of science, professional husk itself is very good, but needs to improve influence.
Know almost the obvious advantages in terms of the Internet, it is a pure question and answer community, there is no other traffic engine, can only rely on the community itself quiz to blood. Regardless of their professional coverage or influence are better, but profitability is a difficult point.
demand analysis
As the Internet industry has improved steadily, more and more people exposure to different industries, to produce a variety of problems, while Baidu and other search engines can not meet people's needs, and thus know almost other sites have emerged. Both sites to meet the needs of people who go online from different angles
Know almost:
1, learning needs, professional aspects of basic capabilities to enhance
2, get (AC industry experts, Daniel's) work encountered specific problems and solutions
Know almost in concert with high professional background, requiring professional engagement and activity. Attract these users are available to answer questions in the process of spiritual satisfaction and recognition. They have the desire and the ability to create, and we need to be more widely recognized, know almost gave such a platform, through this platform, users can answer accepted "thumbs up" can also be invited to answer. Share dissemination of knowledge and ideas is the user know almost added power of.
Q & A Nutshell
1, science. As life science partner ordinary people
2, the search for knowledge, truth seeking a new path
Nutshell network to provide knowledge media, are providing valuable science and technology books, so the small number of users, mostly members of the scientific squirrel in itself has a relatively strong interest in science and technology, but also have expertise in a particular area. They will write some scientific articles, will answer questions from other users
basic skills
1. Search / questions: Q & A Nutshell and know almost regard the content of the search to the front, at any time seek to facilitate the issue. Nutshell search without any prompting, description, and separate the two; know almost put the two merge, enter the text will retrieve the relevant topics, issues, users push.
2. Answer: know almost did not answer area alone, when browsing the various issues before they can reply to reply, but each question only a quote, but the latter can be modified at any time; husk on the right there is the key question, "I want to answer "and over the home has a separate classification for the latest questions and wait for answers.
3, message: Like know almost to the point, attention has reviews subheadings distinction, no husk
4, individual centers: know almost profile contains personal information and question and answer post, publish or collections of articles; husk is a personal space style, in addition to the Q, posts, as well as logs, dynamic
Featured module
Know almost:
Common Edit dynamic, can collaborative editing; community service center, an unresolved copyright issues; know almost column, published an article or read; know almost round table, guests initiate online discussions; know almost books, reading magazine and other books; I invite questions answered , offer unique know almost answered mechanism
Nutshell: Label Square, you can browse by tag classification; friends dynamic, concerned about the status of your friends interaction; the best responses demonstrate public recognition of the respondents; Q min wait, the new, hot and exciting, and we all like. Wait for support, so that the public screening of the answer, better participation
Operating system
Attract users and content production:
Is to expand awareness through word of mouth, you need to initial communicators, which is the core user, through their bring more users, it is the "point" with "face." This process is very similar to both the initial core users authority to allow more people to see the quality of this site is located, and thus increase the number of users as quickly snowball. But the two are different, Nutshell official creators to ensure the quality of the article, with knowledge that almost anyone can answer platform, you need to create a fixed community tonality, so know almost initial implementation is to invite registered progress slow
Both of the details, there are many features:
Know almost
1, the spread of human and historical content
New User Registration will choose areas of interest, and then recommend this excellent field respondent
When searching for good content will always see again
In addition to the topic of the page content timeline, as well as the best answer and the best responses
2, the excitation of the couple
We know almost encouraging the best answer. If you have a good answer, even if you are a white, no fans, get exposure is not impossible: agree with the concerns of those who found the recommended pages and so on
3, UGC incentive
Interest-based weak relationship is very important. Approval from weak ties, is very powerful incentive, motivation is often more important than money, after all, most people of good content, that money brings money and benefits than that obtained their jobs, too little. Moreover, many experts level people will lack the money yet?
Know almost attention to people, the answer is person from a trusted, credible answers as people. These two promote each other. ,
Nutshell
1, content and human transmission
Recommended popular and answer questions to be answered, exciting quiz, and new answers
In addition to searching questions sorted by relevance and time, can be fuzzy matching
For the best responses right side there is a separate section to show
2, to encourage members
Finishing personal space, log, dynamic, you can better show their
3, UGC incentive
Nutshell content production mostly professional content producers, pay more attention to the authority and reliability. The general public is often the consumer content
Profit model
Know almost
According to existing products, the situation can be speculated that the following way.
1, ad traffic. On the right there will be ads, but you can see the content selection is still very cautious, and the display window size, position are fixed, static illustrations, does not affect the overall browsing. There is not as the main profit model
2, published. Crowdfunding book, nearly 100,000 / year, There is also an e-book and the author. Profit drop in the bucket, however, is clearly not the main profit
3, line activities / store / periphery. We know almost held successful activities under the line many times, and certainly will continue to be held down. If we further imagine, can not be opened offline store? In addition, we know almost launched a number of peripherals, from laptops, cell phones shell, into the cup, socks, everything. But I think this one should play more is known almost to shape culture, cultivate customer loyalty role can not know almost become a major revenue streams.
4, users pay. One way not to be optimistic before, and now also been confirmed to some extent. We know almost introduction of new products, the value of peace. Users concerned about the number known to the public after almost can share their own coding information in micro-channel circle of friends, while others have to pay to see that, after the return of money paid feel satisfied, not satisfied with the money to go know almost official. However, this approach now seems less mature, recognition is not high
5, sales data. While many sites will have this way, but know almost not suitable for this type of question and answer community. Because a lot of useful knowledge on almost all text data, can not be quantified, and natural language understanding very difficult
6, other product categories. We know almost not only web pages, as well as app, as well as know almost daily. It can be done by end mobile app revenue, or be pushed to start advertising; know almost daily can also fight news client, and so on. As long as post-operation effective, all have the possibility of
Nutshell
At present, almost similar to the known and profit model,
1, pay online. Know almost has a value peace, husk partakers A user fee is a way out, but the same can not become mainstream. Another line, designated expert Q & payment, it can be seen as a stand-alone product
2, the media. There Nutshell Nutshell net, shell read the two brands, for enterprises to build brand awareness programs, output for the public dissemination of science and technology content.
3, online education. mooc Institute, the main push vocational courses, strong profitability, may be the direction of future development
4, published. Books and electronic journals, but the number is not that much, can only be enriching the path to profitability
Nutshell product lines are more ways to profit more diversified, then you can explore more business models. Q & A community of users do a good job exchange platform, to increase user confidence, can take into account the less profitable
Competitive advantages and disadvantages
Segments and know almost Nutshell selection do not overlap, and each specializing ensure that each model is difficult to replicate, innovation is their greatest advantage, because they "art, there is meaning, not misappropriating", so to attract a large number of other sites difficult to poach high-quality user, but also gives users knowledgeable, scientists and other ideal image and identity.
advantage
Know almost like Wikipedia, as both encourage originality, while also focusing on knowledge sharing and collaboration; topics and tags to organize content, and the search box and input box problem one, to avoid duplication of questions; answer respondents will display relevant experience, It allows other users to judge credibility; more social, user communication and understanding is more like social networking sites. Combined with the early lay community tonality, making it difficult to be replaced
Shell network content websites with the nature of the media, the creation of the initial time when the popularity of mobile Internet, the product line will be more comprehensive than the traditional website. Q & A community is more user interaction and content production, aggregation platform, science aspects of the right to speak or in the hands of professionals, more rigorous, objective, scientific and high quality. Although a small minority of some, but its unique content and precipitation rigorous scientific attitude, so that it can hardly be replaced
Shortcoming
Media attribute or almost known to be weaker, less offsite operations. In addition to the weekly push mail, as well as Sina Weibo account the dynamic personal attention, the lack of more interactive means. And microblogging operating somewhat thin, push mail is not entirely interested in the topic or area of interest, it will usually be ignored.
Nutshell There are many excellent science industry editors, but its content creation mode, it is difficult to support growth in scale, because there are not enough to produce quality content editing area. In particular subscribers, as more demand, appeared to be inadequate. Further, since the influx of a large number of users, which itself is not firmly
