You have identified the problem, and provides a set of requirements to the list of Web development team: re-index these pages, fix the duplicate content, redirect URL ... but the priority is to repair these How much do you spend how much? time pushing them to get there?
Establish positive and effective relationship with your Web developer is one that you can do SEO as the most intelligent (but also the most sympathetic) things. After all, they are your other half, the key is to make your work done quickly and smoothly. On Friday whiteboard, Britney Spears (Britney Muller) shared six basic ways to make your Web developers can participate in SEO, a better understanding of their role and possible from work under help, to share your victories and to seek feedback on cooperation.
And do not miss the end - we released a new 2020 SEO cheat sheet for Web developers, it is the perfect match today videos!
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Video Transcription
Hey, Moz fans. Welcome to the "Friday the whiteboard." Today, we are talking about how to make your Web developers involved in SEO. Really excited. I think you'll be here noticed my biggest point of view, but for what we really learn from the developer was so crazy, I feel very strong.
We hope this video helps you to open certain ideas or expand implementations, because it will allow you to become more powerful.
1. and developers to build genuine relationships, and efforts to better understand their role
First, developers working with you to establish a real relationship. To better understand their roles and how they measure their success. Understand what programming language they use. To better understand their views and opinions of things to help you build a better working relationship. Some of which is to develop trust.
When I do not know how to fix a specific SEO, I found one way to foster trust success is recognized. Even if I consider myself like, I still prefer to ask: "You see what the best way to achieve this is that you will be how best to achieve this change or optimization??" They will more often have a more good way to make these changes to the site, because they have knowledge of the back-end site.
Modest, they do not know all the contents of expression, not trying to tell them how to write a page or how to solve the problem, which should be more communication and exchanges of information.
2. to developers to learn can help you become a more powerful SEO
I promise you. This is one of my favorite work in Moz. I'm here from the developer's learned a lot. But again, some developers have learned something from myself and other SEO work here there. It is a symbiotic working relationship, developers hope to those sites and pages can be programmed to behave well in the search.
I believe that the potential value of expression and convey elaborate web is part of your job. To show them, if properly set up or considering Google to crawl JavaScript and its different aspects, its code and work can play a useful role.
That's why make it a truly effective working relationships. Willing to learn new things for developers.
3. developers become advocates of your cooperation
Understand the objectives they are trying to achieve. If you can help in any way support or taking your work and progress being made in things, and that is win-win.
4. Create a workflow / process changes to pay close attention to developers and early detection of problems
This is a common problem. A question many people ask is to create this workflow or process, you can change the monitor developer therein. For truly large sites, which can be troublesome. Pay attention to changes that could affect SEO can be difficult.
However, if you can talk to developers or to cooperate with a group of developers, then, what is the best management? You can add me to GitHub, so that I can view the contents of it being pushed? Either what it can really help you create a space of preventive SEO. You want to make sure that any serious error does not occur in the future, and in the long run, making it easier to manage.
5. Share your SEO prize with your developers - and thank them!
Share your SEO victory and developers, especially to help you in the developer and may offer a better solution when. You should definitely thank them, it is time to share this victory and continue the development of this relationship is a great opportunity to work.
6. seek feedback
Finally, ask for feedback. If you feel you're having trouble communicating with a team of developers or a developer, please say something frank frankly and honestly, and then asked:? "How better to work with you on how to better provide you with support? "for public comment will also help strengthen the relationship.
Reward: SEO cheat sheet new Web developers
Then, I really hope you can really use it to your efforts and help with the development team as an added SEO tools to complete more work with is The Web Developer's Cheat Sheet for SEO.
It is to open a dialogue with the developer of a good resource, you can sit down Why some things for you as SEO is very important and they see these things when the idea of dialogue. They have completely different views on many of the contents of this table.
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Is this your sit down and talk to them and show excellent excellent opportunity in SEO work. I hope some help. I think this is one of the most important things done SEO work and success.
Please let me know what you think in the comments below. I look forward to hearing your thoughts on this, and useful to you, and you ineffective, there are other problems. I'll talk again soon. Thank you.