In addition to the Spring Festival is seeking to sweep blessing red envelope, Family reunion day, but APP operator marketing a good time. A busy year during which people are more accustomed to downloading some of the APP to meet the needs of leisure and entertainment, all kinds of APP naturally did her best to try various methods to win the hearts of users.
In fact, each one of APP and its new users will experience "meet, friend, love, way off," the four stages, how early adopters into loyal users? Xiao Bian for your support three strategies to help you improve retention holiday users.
Moves one: "match up" operation strategy personalize
Premise to enhance the holiday new user retention rate of new users is to understand, precise orientation, "the right medicine." For example, some users through marketing channels, in the spring on the way to download an electricity supplier class APP, but did not see the "edge of sleep a wink," the content after the first open APP, the probability of direct unloading will be high, which indicates that the APP did not touch precision of the target population, the promotion of a failure. However, if the APP uses the aurora effect through promotion to do, you can avoid these problems.
Aurora Aurora effect based on DMP data sources, with 500+ users tag system to build a comprehensive picture of the user, can be precisely targeted population. At the same time, look-alike crowd amplification technology can expand the potential user, APP help find more potential target groups, and through high-quality rich media content resource will be of interest to the target user service, thereby allowing the user to produce APP and "Brief Encounter "a feeling of.
Moves two: "fun compelling" operational activities fine
APP operators in addition to the need for more accurate positioning for new users, need to rely on attractive activities to keep early adopters during the holidays. For example, for four consecutive years Alipay launched the "Set Five" campaign, in addition to retain the public's well-known AR sweep blessing, forest watering and other games are played, will be carried out every year in terms of innovation Fuk way, play, etc., to ignite the enthusiasm of the old users and attract new incoming user.
Whether Alipay "Set Five", or "grab a red envelope" APP other activities during the Spring Festival, the original intention of APP operators are expected to stimulate new and old customers frequently open the APP, increase retention and stickiness through innovative activities. In this process, statistics and analysis it is very important. Aurora funnel using statistical analysis can help operators fully understand the overall conversion of the user in each scene. The user grouping function, you can filter out the corresponding target population, go to its detailed analysis of user attributes, such as user portrait on the basis of the results of the population, helping operators to split the operational objectives, refine, and thus enhance user stickiness.
Moves 3: "just right" message push precision of
Suitable for APP's APP news pushed open, critical retention. Only reasonably timely manner in order to play a wake-up message push user role. Although most users are in the idle state during the Spring Festival, but for APP push messages, operators should grasp the perfect time.
Push message by Aurora DND function, the operator can actually be set on the user's handset to send the message according to a period, to avoid disturbing the user. Meanwhile, anti-replay feature also helps operators to prevent the same message repeated push, affecting the user experience. In addition, push Undo function can help operators to promptly remove the offline message is not sent, the message has been sent to reach users on mobile phones can also be promptly withdrawn.
Enhance the user experience and enhance user stickiness, user retention Max! Just let Aurora to "then file" APP's Chinese New Year stall it ~
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