Products 1

Demand funnel model: the original user, the user believes that users presentation, product understanding, needs analysis

 

Kano single on demand model, which is divided into basic needs, expectations demand type, excited type of demand, undifferentiated demand, reverse demand. The practice, no difference in user demand team, dispensable, does not affect user satisfaction. For the reverse demand, if met, it will reduce the degree of user satisfaction, so the demand is no difference in demand and reverse product design as much as possible to avoid. For general requirements analysis, we need only consider the basic needs, expectations and excitement needs to demand, which can maximize user satisfaction, enhance the user experience!

 

Competing products do common method of analysis:

Experience law: the depth of experience, save the screenshot

Comparative Law: feature comparison method, the preparation of Form

Backtracking: Focus on functional line time and time disappear

SWTO: Advantages and Disadvantages

MECE: independent of each other, completely exhausted

Empty umbrella: McKinsey analysis, the status quo, meaning solutions

 

DNU (Daily New Users): the number of new users log in daily games

AU (Active Users): active users, statistical period, the number of users logged in the game

PU (Paying User): paying users

APA (Active Payment Account): number of active paying users

ARPU (Average Revenue Per User): Average revenue per user

ARPPU (Average Revenue Per Paying User): Average revenue per paying user

 

Business Requirements Document (Business Requirements Document), Market Requirements Document (Market Requirements Document), Product Requirements Document (Product Requirements Document)