Hemoptysis unicorn 5-- sickle waving to investors
Original: half immortal half Buddha Buddha fairy yesterday
This is the first 150 of the original semi-immortal Buddha
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Long time no update Unicorn series, and this is the fifth in the series unicorn.
4 because this or that reason, could not see before, but also offend the success of a big ticket people.
But never mind, this series will still continue to write, after all, the Internet company's various interesting thing broken, never less.
When it comes to Internet business, it can be awkward at day and night efforts, what in the end is for?
In addition to a handful of people or is it for the so-called dream to change the world, most people are in for the money and effort.
Entrepreneurship is money to be able to obtain excess returns, at least, stronger than work.
Legend of the brightest companies listed financial freedom, stimulate every entrepreneur.
Business for the money, of course, there is nothing wrong, it is only right and proper, commercial companies do not pay attention to the interests of the real crime.
But in the process, part of the "smart" entrepreneur, discovered a problem.
Since the essential purpose of entrepreneurship for the money, it is not just to earn money, to achieve the purpose of it?
If the money is not easy from the user's hand, then making money from the hands of investors and capital, it is not the same?
Money is the most important.
As for who earn money is not important, is not it.
When part of entrepreneurs to start thinking this way, interesting things happen.
So start swinging scythe to investors.
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First, we want to clarify that investors are not angels, but not a philanthropist, investor's purpose is to make money.
You do not waste time and effort do you make money? Artificial rainfall busy it?
Capital investment and money through the hands of a professional investor to the company, the aim is for the company's operations and growth, gain greater market share and scale of business, then you can make the next round equity valuations become more valuable, let aim to achieve their own benefit.
As cash is through the next round of financing, secondary market (cash), was acquired, merged, or repurchase entrepreneurs, this is not important.
In this process, the company received money development, equity investors realize the value and liquidity, we are good.
Of course, investors should be responsible for their own cast of money, that is their financial capital money coming from upstream.
So the investor's stake in the terms and ways to fight money will be very harsh, often also associated with some of the security measures the binding of individual entrepreneurs, as well as the performance of some of the gambling agreement.
Of course, these are in order to protect their own interests as well as funds of funds (investor upstream) is to blame.
If the start-up companies have developed smoothly all the way, everyone is happy.
But if bon voyage, it is often not entrepreneurs, and what is making money, the vast majority of small and medium enterprises can not quite overdone three years, the success rate we can feel it.
Each bright entrepreneurs behind, at least there are tens or even hundreds of thousands of entrepreneurs finished calf.
The company all the way to the smooth development of the real small probability event.
Even investors, too, the first phase of the vast majority of investors raised funds, is their last one capital.
Back to the entrepreneurs point of view, once the company is not successful, Seeing no hope of cash on the equity, results of gambling difficult to complete, but the cost is not low.
The company's operating burn every day, most Internet projects simply do not make money, not to mention the financial freedom, Seeing smoke did not dare smoke a little expensive.
So some entrepreneurs, began to move thinking about this.
After all, this company organizational structure, with a little small mind, the founder of which engage in money, investors eat cake, not a very difficult thing.
In particular, a large number of investors itself is not how professional, are a group of highly educated just graduated children, talk about theory okay, true to the real, often know nothing about the social evil.
I've seen a lot of company liquidation, but the founder of the increasingly rich situation.
This article, wrote that their stories.
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Capital play money, are often hit the company's public accounts directly put the money into private accounts in turn, then, the risk is very high.
Han Han to do so directly, often quickly achieve financial freedom.
After all, the prison would not need money, Guanchiguanzhu.
Anyway deceive investors money, and ultimately must take [the money] to wash clean, to walk the road several accounts before they can best channel these related parties but also there is no strong correlation between each other.
Otherwise, the end will be out of luck.
So the question came.
If you are greedy money capital, how to lie to the highest success rate? And the lowest risk? And wash the cleanest?
The answer must be, make money making act itself, conceal the real business logic, as long as control of several key nodes which just fine.
Business is legitimate, the logic is smooth, capital flow is hidden, it makes it easier to do.
The core guiding principle is to put money to spend reasonable and legal way, then use covert means to get the money withdrawn into the hands of a few people.
Such as office supplies procurement, is a very good way.
The company is bound to open the procurement of office supplies procurement needs, print paper, pen, all kinds of custom KT board, posters, flyers, banners, etc., etc., then from where to buy these things is very important.
To know the cost of office supplies is very low, the print shop's gross profit margin is often very striking, these gross margin, the hidden a lot of tricky.
Many companies have co supplies company or designated printing company, part of the profits of these companies often inside, there will be leadership of the company.
Or a distant relative led directly shares of the company,
Some companies do more in the past too much, for example, has been acquired by a giant, a layout of the country O2O Shanghai company (broken down a little more and you will know which of), once all the consumables (including urban operations pushed) specified in a supplier procurement market outside a dollar thing, that vendor to two or even three, lasted for three years, although the company did not make money from start to finish, but without prejudice to the boss made a fortune.
And when it finally acquired the acquirer has knocked a large bamboo bar, really powerful.
Now a small part of the investment people are smart (most are not how clever), you have to use your particular business, you will come to check or ask to explain.
Now the practice is generally normal price itself, but no significant bulk purchases of lower priced, eat this part of the price.
Then on purchases tricks, originally only 1000 copies of materials, but the purchase of 3,000 copies, the extra purchases, radical point of direct air, for money; the conservative point is indeed made 3,000 copies, but only 1,000 It is part of normal version, and the rest of 2000 is the raw material shrunk version.
Various companies involved in the push, the material corruption is the hardest hit.
This material corruption and investors can not be checked, investors can not be so busy staring at you every day how much to push issued leaflets, with the number of posters.
Even the staff often push themselves do not know how many materials.
In addition to pushing the material, purchase of raw materials is also a hit.
Recently he broke the funding strand breaks, a chain of fresh layoffs electricity supplier crazy, in fact, because management procurement crazy eat eat too much, do not make too big a hole on.
The entire procurement system are their own side, from agricultural raw materials, decoration materials to the store, to push materials to office supplies, fees to consultants, each link has a lot of vampire existence, even its stores liquidity are left off , although the amount of days leading to financing, it is still difficult to continue.
Purchasing, always the most fat, and this is a truth.
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Since the procurement of materials is corrupt, then the person's purchase, why can not it?
Recruitment itself is a very easy area of corruption space appears.
The company running total to recruit people, right? Internet search company is always to use it? Headhunting always charge it?
As long as there are charges, as long as the cost is opaque, there is space operations.
In general, each executive search recruitment success by a man, every one a sum to headhunters headhunting fee, usually between 15% to 30% of annual salary, look at the specific conditions of the negotiations.
Because the Internet is people pay generally higher, so this is actually a very impressive figure.
So how search costs eat it?
The first step, to the owner and executive search firm to agree, this is how to count the cost in the end, the general agreement is normal, but privately there will rebate.
For example, the agreement on 25% of annual salary, privately negotiated figure is 15%, 10% of the annual salary of the candidates that it can flow into private pockets.
When and headhunters agree is necessary in the hands and feet of the candidates here.
How hands and feet? it's actually really easy.
The first is within the normal club trick or push qualified candidates, go headhunting cooperation of the entry way is to put a no-cost search of people linked to eating there headhunting fee.
The second is recommended over the other headhunting people, linked to a rebate of executive search company name, after the specific operation is to see this person's resume from A headhunter, headhunters to disclose information to the B (cooperation rebate), headhunting let B based on the resume information to find this person, then go headhunting channel B, to a headhunter said to have been the first to recommend someone else, or to push a heavy hit inside.
Some domestic manufacturers before 5 liked to do this thing, headhunters who hated them, always white prostitute.
Then again, it is to adjust the annual salary of the candidate, without counterintuitive (1W 3W becomes very sand sculptures), the candidate's annual salary to do high, so the overall rebate figures will increase.
But doing so also can confidently tell others, it is to buy generous, give enough money to work properly.
That just left the problem of fresh electricity providers, open to employees of wages is very exaggerated, search rebates, and very exaggerated.
Sometimes Internet practitioners of high wages, how many people's investment bubble, how much is the company's executive search and feeling, this ratio is actually very tacit.
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Finished and people kind of purchase, we'll say something about anything else, and business-related.
How normal business behavior to black out the investor's money? This is the real bulk of money laundering.
First, the inevitable is not open around, it is advertising.
Advertising is a typical high-value, cost elasticity, the effect is a mystery, but just need the item.
Advertising, the elevator again, this kind of advertising, led by office and bus schedule.
These ads can not quantify the effect of advertising costs low, but it is your death, it is the hardest hit kickbacks.
A sum of one million of advertising, can return to the 30% rebate, if the customer is a long-term investment and a large amount of rebate back to more than 50% is not a problem, after all, there is no cost.
Each of an advertising company, has a special budget to deal with Chinakayao Party, which is regarded as the industry's common sense, a little more powerful, to the number of video production companies and planning company.
Because the ad itself, or how many have a vague market price, while the cost of planning and video production, it is completely unable to be a valued thing, how much creative value? Creative you understand me? Art you understand me? Art is expensive.
As long as not to be estimated, we have operating space.
Investors it would be to pay for the arts, support the arts, it is everyone's responsibility.
In addition to the typical open pit building advertising, traffic and advertising to push the settlement, there are a lot of kickbacks behavior.
In general, to promote the launch APP, often in accordance with the CPA (user registration) and CPS (user traffic occurs) to settle, but there is there is a lot of doorways.
Channel brush registrations, is to be a tacit behavior.
It simply is a robot platform and the access code to register the APP, eventually forming a valid registration, if large companies provide coupons, then the CPS orders can also be done.
Some experienced investors do when the risk of investigation, there is a simple veto condition that if a company is registered nodes not connected Shield (registered anti-fraud products), then the company is not directly watching, because no one knows the so-called registered users inside, how much is a robot.
Some of the more experienced, looking directly at the phone model and the distribution of registered users come from, there are several specific types and sources can directly kill.
Of course, in the development of science and technology is now pure machine has been very low, and can only deceive investors do not understand some of the sand sculpture.
A little pursuit, and now basically operates by integrating the wall, pure manual operation, scalping crowdsourcing, part-time, their wisdom and strength of the people, everyone happy cents together.
As a startup, not just for the rebate, and even more good-looking data (active users) can cheat investors put money, have joined this muddy water, we get rich, we make a fortune.
This is the real navy, wash water can be used for the kind of investor money.
Even if not a start-up companies, many medium-sized and even large companies, many are active against the navy continued life of every day, some time ago a large number of police to combat such companies, resulting in many companies drop the app store ranking burst, burst active users down, the scene is very magical.
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Having advertising budget, let's talk about the marketing budget.
The marketing budget, especially non-advertising costs spent on marketing activities.
Simply put, all kinds of things up to send out coupons, in-kind, can withdraw cash or virtual money when you pull a new marketing campaign and so on and so on.
This part of the budget, is currently more popular path to money laundering, especially in the past two years fission marketing is fire, such expenditures increase.
Behind every messing around fission marketing companies, investors are tears.
Let me talk about the physical, registration to send XX, or registered to one yuan to buy XX, or how much spending to send XXX.
Such kind of price and quantity, is itself an operating space.
The price is three dollars originally bulk purchases of things reported five dollars.
The number is supposed to be sent out 500, but by adjusting the data to scrape together a single, abruptly can send out thousands of large, multi send out the stuff, is profit.
Not very understand the business and data of investors simply do not see.
In addition to the direct delivery of in-kind, there are some special offers.
As long as start-up companies and suppliers colluded directly benefits exchange can be done through false delivery.
What is false shipping?
For example, a company staged a promotional activities, users can way below market price of 300 yuan to buy a relatively short supply of goods, but the company and suppliers engage in a collusion, false use of a large number of users to the next one, then this users can also batch delivery, but sent an empty bag or false logistics, cargo ultimately not a supplier warehouse, left hand down the right hand, the marketing expenses may all be split up.
Many companies cheap iphone, cheap milk powder, low price of milk, there is a large number of false shipments of behavior, not to say that they are false shipping is true and false mixed together, it all depends on the proportion of conscience.
Note that the hair is not fake, false shipping.
Oh yeah, a social networking recent bankruptcy electricity supplier, shipping and engage in false false marketing, engage in fierce particular, got behind investors could not stand directly next wave of funds do not fight, you can only burn supply 's money, leaving the last especially ugly.
False shipping electricity supplier and is already a serious problem in fresh areas, set in investor money this perspective, they are very successful.
Not that kind of class, we talk about virtual goods category.
This section contains coupons, virtual currency can withdraw cash, prizes and even a variety of calls and so on.
Accordance with the truth, these things are to be sent out, then to whom, that is a very interesting question.
We need a number of false official number to receive these gifts, coupons and prizes.
Then some people use these awards to be realized.
Best of all, wool party can be brought back in the pot here.
If investors find not quite right, it can be said that the party dry wool, and wool together and derided party investors.
Stop thief, is the most Sao.
More show that the fake delivery + false subsidies.
Prior to a well-known investment company to do the best tune when found directly voucher issued by the directional operating account to a large number of fixed hands of users, users of all subsidies to purchase goods and hard currency, and direct supplier wig goods, form a perfect loop, a fish to eat.
After seeing investors are ignorant force, the feeling did not go to the genius of this coin ring is simply a great loss leek community.
Then very warm this case recommended to the people he has another investment dislike, want to blow up after they voted, too real.
A massive marketing campaign, in the end how much is true to the real users, given how much the wool to the party, removed one of us is how much of it?
This is a big part of the myth of contemporary Internet venture capital circles.
And never the answer.
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See here, you are not that risk control is particularly important, if not the marketing risk control, then reveal all the details, even the big pants can not hold, there must first have the marketing risk control?
In fact, no.
Even the wind control inside, there are piles of dishonest.
Procurement data, is a typical field of transmission of the disease exist.
A company to do marketing activities, if the company itself is not going to dirty tricks, it certainly can not do without outsourcing risk data, at least blacklist users and brushes users have come stopped.
Even if it is not a marketing campaign, identity verification data, bank card three elements of the four elements of verification, face recognition, these business data gotta be, otherwise no law to ensure that money to whom.
As for fingerprint equipment, risk control SDK, APP consolidation, cloud procurement and the like, is plethora
As long as the procurement data, there existed rebate problems.
Data procurement kickbacks these years many entrepreneurs muffled fortune coffers.
The first is price data.
Price data is a very metaphysical thing, because the data itself is the seller of the dishes under the dish, not a constant price data standards.
Although the data sold like cabbage, but itself as cabbage price transparency.
There and business value of the data also may be a human operator reasons for growth are many, can be attributed to APP revision can be attributed to mode optimization, of course, can be attributed to the use of valid data, as to how effective it is fantasy novels a.
All this represents the purchase of what data, what price to purchase, you can operate.
In particular, the vast majority of investors do not understand there's a trick, I'm sorry they do not just cut.
Such as face recognition.
Face recognition is a very typical market price discrimination IQ.
Face recognition is divided into two kinds, one is textured comparison with high-definition pictures to compare police textured photos, this is relatively expensive, because the definition netted a fee.
There is also a passive 1: 1, is to use two photos comparing the similarity to each other, which is very cheap.
General corporate users are using the service for the first time occurred when the transfer data eye than to confirm the user information is consistent with the official, and the first time able to save photos.
In the second time when he used to align the first photo as a reference.
Prices are generally much lower than second for the first time, an order of magnitude lower levels.
There is in fact involved in an interesting way to cut chives.
That is, the same user, the first call when counted as the first call when the second call is to be passive 1: 1.
And in the calculation of costs, all in accordance with the first transfer to billing, no matter how many calls are in accordance with the first call billing, and settlement is also a supplier, the supplier so there is not a billing billing, the difference will certainly proportion, be returned.
So you see why many APP mad in the face verification, face verification at every turn, it is really business needs? Some business needs, in fact, some not so needed.
But the boss needs.
In addition it, in addition to confuse the first time to reconcile the tone, face through rate can also be operated.
Face recognition is not a pass rate as high as possible (I had to get a dog can only do as the poor), the evaluation criteria in fact there is a certain randomness, there is a larger operational space.
Set several different calling strategies, so that costs can fluctuate several times, there are fluctuations, there is the difference, you get paid.
Do not say that people face, said other data procurement, many of the company's own data is cached data, purchase data when the Party, and buy cached data, calculate costs, paid in accordance with the guidance we can work together with the yin and yang contract cut chives .
Down the development of the Internet in recent years, most fat and safest, is to start from the procurement data inside, because large call, just to be business, investors do not know the technical differences inside, even if they are caught can even thrown pot they do not know much about the industry as one for business data, it is particularly popular.
The vast majority of big data companies (including several companies that recently caught), also set up specifically for this part of the budget, designed to meet the needs of DIY users.
They also need the size and volume of users, cut leeks from investors.
Successful investor, really have in common.
Data procurement in this area, and there are conscientious and kickbacks, the cost can vary several times, and it's hard stone hammer, after all, a lot of business data is really needed.
This steelyard, really only in his heart.
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I write to you, this article is about to end, sand sculpture routine is far from finished, but a tricky data sourcing and delivery channels, you can write a few.
If you see here, you feel so sad investor, investors are being taken advantage of, it may indicate that you did not understand this article.
In fact, many investors are well aware of this, there is acquiescence, participation, as well as specific guidance entrepreneurs how to operate, and even help them provide specialized channels, for example, introduce advertising agencies and suppliers .
After all, what investment managers' core appeal is? Also make money.
They can rely on the mother holding money funds are really throw money at cash points and other bonuses after the revaluation.
They can collude and entrepreneurs then set the next wave of data fraud cheated Man.
They can also be natural and entrepreneurs together, cutting the parent fund money, anyway, to cut a few pen, he quit just fine.
The interests of entrepreneurs and investment managers, from a variety of angles, in public and in private, all together.
We are motivated by money, are brothers.
And why many companies obviously dead, do not go bankrupt liquidation?
Cus.
Because every detail of the company's liquidation should thoroughly understand.
Really liquidation, then the account balance each have figured out, a lot of people are really in prison.
Although this is financial freedom, but we do not want.
By this time, everyone was awake.
Awake to the magic.
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