Recently, things have been thinking about product operation, with emphasis on micro-channel group, like the number of public promotion and operation, to find a number of articles recorded.
1.1 sense of ritual
1.1.1 group rules
The first step into the group, the group is to develop regulations.
Group including regulations prohibit send links, advertising applets; do not allow group members quarrel; if you need help to promote the need to send red envelopes; actively build a harmonious and friendly community environment and so on.
Group rules are formalized, it is necessary strict monitoring and enforcement.
For the group which appeared in advertisements and links to timely reminder in the group, group or regulation is equivalent to not say anything.
You can pull into the already find a good friend, so he made the link twice, then kicked him.
Then send in the group inside some [I'd rather lose a customer, but also the establishment of such a good community environment for everyone] that kind of thing, the other members see warning to others, the group members would like to point you in the heart.
1.1.2 message push frequency
His own new, pickup, sun single, interactive group Friends of time to try to determine a fixed time, for example, the rise of Changsha is preferable, that is, on a day 0:00 new, 10-point explosion models shelves, 23:00 cut-off single after 4:00 can delivery the next day.
To time, customers will have the biological clock, self-driven, the main group in the group are regular links like hair, to 10 points on the new you do not, he will hurry you.
New customers will get some attention fixed time on a fixed time group message, but also to avoid being overly bother
1.1.3 milestone
Group members exceeded 100 people, 150 people, 200 people;
Single daily volume exceeded 50 single, 100 single, 200 single;
Day spike burst is sold out Time 10 minutes, 5 minutes, 1 minute;
These are all milestones, we need a message to tell the group Friends, let the Friends group to identify with the organization.
For example, orders exceeded 100 orders, the main group @ Everyone needs to be complicated by red envelopes (such as sending 100 million), thanks to all the group Friends of the trust and support, we will break through at the time of order 150 single, everyone to send 150 red envelopes. Let the Friends group to produce a sense of organization and a sense of honor.
1.1.4 Face Effects
No distinct personality of the main group, there is no equal to the main group.
Pretentious, bumbling main group, not as good as the main group.
Give you three days, did not give your group of friends to tag, then you lose.
The main group to do the first thing is to give yourself a label marked, beating, emotional matter whether the ratio funny, like doing the acrostic good, also like to send pictures from the bottom line, the key is you in the group vocal, to be very real, very stereotype.
Head of community buy Shenyang couple, group operations fast, and the label is true, honest, so group members will get used to him, trust him, so the main group business course not bad.
1.2 sense of participation
1.2.1 key figure in law
The group always have some very active people, they get half the battle.
To add them to friends, regularly send some of their products for tasting, you can ask him to send some buyers show, if necessary, he will help you.
You can sound the group deliberately issued a challenge, such as the owners let friends @ pretend you represent the fruit is too expensive to buy, more expensive than downstairs fruit shop
Then you want to emphasize in the group: their own fruit selected product quality and never sell your own fruit business philosophy.
An hour later my friends red envelopes to apologize, said he do not understand the quality of the fruit, fruit shop similar fruit to be more expensive, it is still here, one to two to go, the Friends group will feel that you have enough stress, and more cost-effective for your trust.
1.2.2 sign
Check-in can be done to praise, encourage users to sign in the mall every day, setting different points, points can be deducted up to a certain level of cash, upgrade membership registration.
(Many of my friends told me the problem of software consulting, software buy different choices of different stages, can sweep the end the two-dimensional code, looking for diamond micro letter whisper.)
1.2.3 sun Orders
Sun order requires the main group to respond in a timely manner, the need to actively cooperate with the Friends group.
Early can ask a friend or better customer relationships and give praise sun single in the group, issued after the praise, the main group of red envelopes in the group, and stressed that their business philosophy, over time, the sun will be a single become a habit, even if there is no red envelopes, but also satisfying sense of sharing.
1.2.4 discussion
Some social hot spots, hot cell, can be discussed in the group, but good control section of public opinion, to avoid the discussion escalated into a quarrel, resulting in the group and not.
1.3 belonging
1.3.1 convenience services
Community notification, to find things notices, utility costs are to be paid ...... these things can help the customer to do.
甚至一些招聘或新店开业信息，也可以由群主经过审核后发布，并配合红包。
1.3.2线下活动
新品试吃，手工DIY，甚至组织聚餐、出游都是可以考虑，看个人发挥了