(In fact, very irrelevant, and writing this article is not much relationship, if it is to see tips on writing, you can leave directly, saving you time)
Writing is in your own ideas with the correct, appropriate mode of expression, but not the right expression may lead to some misunderstanding, or even convey the opposite signal.
This article summarizes the Elon Mask at the time of writing often make three types of errors, but in fact these three errors is not just talking about writing, more of a say in the management team common mistakes. This article is a do these three typestranslation to sum up.
Continued over-optimistic forecasts
Often overly optimistic set of goals and made public at the time could result in failure to achieve targets, affect public perception of the company.
Musk often pushed in the delivery of public goods target, but it is clear that, Tesla this regular behavior did not reach the target, resulting in the formation of public and internal company Tesla negative impression of the company.
This regular set an almost impossible target to complete the internal behavior of the company will produce a new normal - that this is the goal of this anomaly can not be completed as is usual. Everyone will become accustomed to this anomaly, we all know that this goal can not be completed, we will neglect the habit ddl, and no one worried about the consequences of missing the ddl. For a long time, it sets the mission objectives had become almost a mission impossible.
This phenomenon has a name called the Planning Fallacy, simply, it is always on time to complete the task of human needs are optimistic estimate.
The internal environment of high tension can cause paranoia and mistrust
Almost all of the leader will make team members feel like they are a part of the team, so that they pay more attention to the team rather than themselves.
But Musk expressed in internal e-mail communication has exceeded the boundaries of incentives, it has become the point of paranoia and conspiracy theories. When the leader of a bar across the boundaries of time, you will not scold and roaring inspire us, it will only promote a kind of morbid, chaotic culture.
In a relatively peaceful period, to encourage a mentality of siege team can improve productivity and morale, and coaches at halftime this rest period, the locker room talk about the team's performance there is no difference, the key is to use collective power to inspire team.
When the team morale when team members are still required to report on suspected small spy teammates even play Anonymous will only lead to worse.
If, as a leader, you show a distrust of team members, the team members will naturally have a feeling not trust people around. That is saying "Employers do not suspect, the suspect not."
Misleading information conveyed will damage the reputation of
When you open up a new market when the reputation is always important. When the wrong perception may be life-threatening, reputation is crucial.
The most famous example is a Tesla autopilot technology (Autopilot). Although Autopilot depicts a fully automatic type of driving experience, but in fact the autopilot from the real landing there is still a distance. But Autopilot publicity caused people a misconception that can already be truly autopilot. So that we truly recognize the reality that a car accident in June 2016, Model S due Autopilot failed to make timely brakes and suffered a car accident.
Tesla was explained that Autopilot is in a public beta stage, but NTSB expressed opposition, they believe that Tesla did not convey this meaning, NTSB found the accident the driver of the lack of comprehensive understanding of this function in the investigation, is too high It estimates the extent of this sophistication and intelligence functions. Meanwhile named Autopilot itself has had an impact on the driver, the driver will need to take the initiative before the accident to make this behavior to control the speed of impact, that would imply Autopilot drivers do not have to worry about the speed, the vehicle will automatically slow down and so on.
As for the public, Autopilot meaning of the term and autopilot no different. Here, Autopilot convey the information public is a distinct, with misleading information, and when the public realized they were cheated when such retaliation will often react in word of mouth, and even on the share price.
(Some phony kind of summary): In the team, leader may ignore the three points on optimistic estimates (Planning Fallacy); employers do not suspect, the suspect not; to maintain a clear message, do not attempt to convey a ambiguous information in an attempt to improve their company's image or strength.