Net prices -6

Net prices -6

1. External organization of specific forms of virtualization

   Outsourcing, strategic alliances, franchising, joint ventures, virtual sales network (especially small buns Meng)

2. The implementation of the basic steps (eight steps) Customer Relationship Management

Establish business plans and establish a customer relationship management project team, analyze customer needs and carry out early information system construction, clear enterprise applications for customer relationship management at different levels system set priorities, choose the right plan, organize user training, maintenance assessment and improvements. (note the distinction between the basic steps of customer relationship management)

1. The basic steps of customer relationship management (five steps)

   For customer analysis; in-depth understanding of the target customers; developing relations network; creating customer value; customer relationship management

2. Business Process Reengineering (BPR): In order to achieve significant improvements in key indicators to measure performance, to rethink fundamentally reinvent business processes

3. Reengineering Features:

   Reengineering core customer-centric is the starting point of reengineering

   The core business is the reengineering of the enterprise business process re-engineering

   Reengineering is the essence of innovation management and organization

4. BPR implementation steps

   Construction of reengineering team

   Conduct a comprehensive analysis of existing processes

   Business Process Reengineering

   Implementation and continuous improvement

5. Reengineering basic work

   Establish an effective organizational guarantee

   Establish workflow management information system

   Reshaping corporate culture

   Cultivating talent

6. Establish meaningful learning organization

   Learning organization can effectively acquire knowledge capital

   Learning Organization adapt to the competitive environment of the premise

   Organizational learning is a prerequisite for the survival and development of the organization

7. Peter Senge proposes Discipline

   Self-transcendence, spiritual foundation of a learning organization; improving mental models; building shared vision; team learning; systems thinking, The Fifth Discipline core.

8. Target Marketing experienced three stages of
   market segmentation
   target marketing
   market position

9. No differences in marketing is directed at producers, centralized marketing is a market for customers.

10. brand strategy

    1. Brand strategy users

       Manufacturer's brand strategy; distributor brand strategy; manufacturer and distributor of brand mix strategy.

    2. Brand strategy with the same score

    3. Multi-brand strategy

11. Pricing strategy, pricing
    cost basis; consumer awareness; market similar products