| ylbtech- economic -AMA: Wikipedia |
American Marketing Association (American Marketing Association, referred to as AMA ) in 1937 with a vision by the people marketing the business community and academia, initiated the establishment . Today, the association has developed into one of the world's largest marketing association with over 30,000 members, they are engaged in sales and marketing in the market, as well as teaching and research in the field of marketing around the world.
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- Chinese name: American Marketing Association
- English name: American Marketing Association
- Jane said: AMA
- Headquarters: Chicago
- China Office: Shanghai
- Global Member: 30,000+
table of Contents
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basic introduction
As a leading institution for the marketing people, the American Marketing Association is considered the main resource platform trusted marketing practitioners and academic researchers. Provide the most reliable marketing resources to help members understand the relevant knowledge in the marketing field marketing, training and a variety of practical tools, to gain experience of a lifetime benefit, valuable market information and business contacts.
American Marketing Association always adhere to the innovation and development, keep up with the changing global market to adjust the direction of development, so that the Association can be more outstanding in his career.
mission
Professional Association American Marketing Association is one for leading the practice, teaching and development work in the global field of marketing individuals and agencies that provide services.
Responsibility
Connection: to share knowledge, establish contacts
Communication: to provide resources, education, and professional development opportunities
Promote:
to support and promote marketing practices, thought leadership development and career success
.
Vision
American Marketing Association is committed to being a global leader in marketing resources and network exchange platform, brings together the best marketing elite, to promote the marketing of this function over the world continue to develop.
China Office
American Marketing Association China office was established in 2013, which is its first overseas office. Through the website, e-newsletter, magazines, training activities and other channels, to bring the latest marketing information worldwide marketing for the Chinese practitioners, experts masterful perspective, market research reports and other professional organizations of high-quality content to help them upgrade vocational skills; based in China, brings together the brightest business and marketing from the elite business schools, professors and scholars, to build a common part of Chinese people's marketing ecosystem.
Journal of Marketing
Marketing News
A month. This magazine is not only concerned about the driving forces to promote the development of marketing, but also covers the basics of the industry, as well as the core model is based on the success of the project.
Marketing Insights
quarterly. Attention to market research methodology and issues management focus.
Marketing Health Services
quarterly. Focus on healthcare.
AMA academic journals
Journal of Marketing
He has 70 years of history, as a representative of the American Marketing Association's publications, in the field of marketing has been a let in ideas and thought leadership blend with each other active platform that bridges the gap between theory and practical application.
Journal of Marketing Research
From theory to philosophy and methods and techniques, in-depth marketing research explores the latest thinking in the market.
Journal of International Marketing
Content contains the latest marketing theory analysis, depth reviews, the new methodology report, also includes academic, and international marketing management related articles markets, as well as executives in-depth interpretation of the new trends and new strategies.
Journal of Public Policy & Marketing
Designed to address the dynamic relationship between marketing and public interest
,
it is to understand the most important issue nowadays a valuable resource
.
consultant Committee
American Marketing Association China Advisory Board (China Advisory Council, CAC) is the American Marketing Association offers strategic consultation and decision support for the development in China in the volunteer team.
Members of both the CMO from 500 companies, there are also well-known professor of top business schools. Through their
experience in their respective fields, strategic vision
,
and keen marketing sense of touch
, it can provide better strategic advice and guidance in the development of China as a regional association.
[6]
CAC members of the list by list :( English surname has ranked)
Jiang Jiongwen
China Europe International Business School
of Marketing Head of Department, Professor of Marketing
Doctoroff
JWT
Asia Pacific CEO
Fu Huifen
Foreign Economic and Trade University
Professor of Marketing, Director of Global Marketing Research Center
Jiang Qingyun
Fudan University School of Management
Marketing Head of Department, Professor of Marketing
Li Puqing before
all the company
, general manager of the National Center for Marketing Planning
Shakir Moin
Coca-Cola
vice president of China, Chief Marketing Officer
UmangPabaru
Estee Lauder
, vice president of marketing for Asia Pacific
Peng Si Qing
Peking University
Department of Marketing Department of Guanghua School of Management, Professor of Marketing
AshokSethi
GfK
Regional Development President, Asia Pacific
Han Mei Rui
Starbucks
(China) Vice President of Product and Marketing Department
Wei Jiang Lei, vice president of Lenovo Group, China District Chief Marketing Officer
McDonald's vice president shall Cong (China), Chief Marketing Officer
Zhou Yi
IBM
Greater China vice president, marketing, brand general manager of public relations with the public
Development History
1915 - National Association of Teachers of Advertising (NATA) founded from the annual convention of the Association of Advertising Clubs of the World in Chicago (June)
1931 - American Marketing Society (AMS), comprised of marketing and marketing research practitioners, forms in New York
1933 - NATA becomes the National Association of Marketing Teachers (NAMT)
1936 - NAMT and the AMS work together to publish the first issue of Journal of Marketing
1937 - American Marketing Association (AMA) created from the merger of NAMT and AMS
1938 - Census Bureau asks AMA to participate in unifying the marketing definitions used in all government agencies
1940 - AMA has 817 members and 11 chapters
1942 - First AMA national member roster published
1945 - AMA membership grows to 1,557 members
1946 - Four-page Monthly News Bulletin published, predecessor of Marketing News
1947 - AMA welcomes Toronto as the 21st chapter; AMA's First Lady, Marguerite (Julian) Kent, is hired as first staff member; membership is 2,760
1948 - University of Illinois becomes first collegiate chapter; within months, 22 collegiate chapters are established
1949 - AMA leases its first office space and hires more staff 1950 - Membership tops 3,800
1953 - First AMA executive director hired; membership reaches 4,700
1956 - First president-elect; beginning of the elect-status system; AMA membership records are put on punch cards
1958 - AMA division councils formed 1959 - Membership surpasses 7,000
1964 - First issue of Journal of Marketing Research
1966 - First conference on Attitude Research; first AMA Doctoral Consortium; membership is at 12,250
1967 - First issue of Marketing News published which replaces Monthly News Bulletin
1970 - First Agribusiness Marketing Research Conference; first leadership conference; there are
18,380 members - 63 professional chapters and 190 collegiate chapters
1972 - New AMA flame of marketing knowledge logo adopted
1975 - First international study tour
1976 - Library/information center formalized including a budget
1977 - AMA Office of the President (now Office of the Chairman of the Board) formed
1979 - First Collegiate Marketing Conference; first in-house computer system; membership grows to 21,181
1981 - AMA launches Alpha Mu Alpha, a student honorary marketing society; first faculty consortium held; membership almost doubles to 43,000; there are 82 professional chapters and 368 collegiate chapters
1984 - Services Marketing Division formed
1985 - Global Marketing Division formed
1986 - Marketing in the Year 2000 study undertaken; AMA purchases Journal of Health Care Marketing
1989 - AMA launches its first magazine, Marketing Research
1990 - AMA purchases Journal of Public Policy & Marketing
1991 - Central and Eastern European Business Library Project initiated, providing up-to-date books to business libraries in countries with a shortage of material explaining free-market business theories and practices
1992 - AMA Foundation organized; AMA launches Marketing Management magazine
1994 - AMA goes online with its own Web site, ama .org
1995 - Marketing Management Division created, consolidating the following divisions: Services Marketing, Consumer Marketing, Global Marketing and Business Marketing
1996 - AMA hosts first global marketing leadership conference, with 19 countries represented, at which the World Marketing Association (WMA) is officially formed
1997 - Madhuri and Jagdish N. Sheth Foundation endows AMA Doctoral Consortium with a donation of $600,000 to the AMA Foundation to support the advancement of the marketing discipline; renamed AMA-Sheth Foundation Doctoral Consortium; AMA acquires Journal of International Marketing; AMA assists in the formation of the Latin American Marketing Federation; contested elections are part of a more strategically focused Board of Directors
1998 - AMA participates in the development of the WMA. AMA launches a Global Electronic Membership which allows members all over the world to access online benefits from the association
1999 - AMA Web site is redesigned and the members-only section is launched. The online JobBank becomes a growing career resource for marketers nationwide. Marketing News is redesigned with content focused on technology and global issues. A redesign of Marketing Management is also successfully completed
2000 - Adoption of new AMA mission and vision statements; several new professional development events are launched, including Marketing Bootcamp; online Special Interest Groups (SIGs) for practitioners are launched and enhanced; Marketing Research magazine is redesigned; AMA Foundation assets exceed $1 million
2001 - AMA launches several significant new initiatives: MarketingPower .com, marketing portal that replaces AMA Web site and provides AMA members and marketing community with comprehensive information and resources; Professional Certified Marketer (PCM), a professional certification program for marketers; corporate sponsorship program; Constitution and Bylaws are updated and approved; AMA Foundation assets exceed $1.5 million. Marketing News receives two journalistic excellence awards
2002 - Launch of new brand positioning and marcom materials including first brand brochure; AMA
introduces several new professional development events including first-ever non-profit conference; Marketing Health Services redesign is completed
2004 - AMA announces the new Definition of Marketing reflecting a focus on delivering value to customers and customer relationships; re-launched a code of ethics; Outstanding Chapter Volunteer Leader of the Year Award is developed to recognize someone who has been a member for a minimum of 5 years and has contributed to the local chapter and the AMA overall; All 4 AMA journals went online, providing free online versions with print from year 2000 onward
2005 - After 2 years of research and development, Board-in-a-Box? kit launched for AMA chapters, giving each the tools needed to create and manage a successful executive board; Inaugural year for the Marketing and Sales Effectiveness Conference, held annually at Rollins College
2006 - The first Mplanet? Event is held in Orlando, Florida. The one-of-a-kind marketing conference was the largest AMA event ever planned and was THE place to explore, engage, discover and energize
2007 Milestones
Marketing News undergoes a redesign - receiving a modern look and feel as well as a new content structure
AMA announces Journal of Marketing and Journal of Marketing Research will increase from 4 to 6 issues in 2008
AMA announces Mplanet? event to be held January 26-29, 2009 at the Rosen Shingle Creek Hotel in Orlando, Florida
2008 Milestones
AMA and AMA Foundation launch the Nonprofit Marketer of the Year award
AMA relaunches marketingpower .com, creating a more robust content and resource tool for marketers
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