First, the timing: use a word to describe the success is the right time to do the right thing. Pay attention to the time to do anything else, the easiest winter wear vests and jackets for summer wear will be misplaced, it is likely to be most people think mental illness. Companies do web promotion should choose the right time, such as a leather production enterprises to advertise in the summer, almost Waste of money. In the example, five years ago and now do Baidu search results to make sure a big difference, because that is the Baidu usage or else a lot worse now. In general, choose one or two months before the season started doing promotion, and with the coming season and gradually increase the intensity, will achieve good results for now. A very important factor in the timing of this thing is among the major events, products and companies to the current public are most concerned about significant things together, use the spotlight to promote their own tend to get very good results. The so-called "now or never", seized the opportunity on the success of a big step, the next to see how you do it.
Second, the way: After selecting the right time, enterprises next thing to consider is to publish their information through which channels. In the way of selecting which media must be considered when the target user is frequently visited, although some of the network platform of users is very large, but do not be fooled by appearances, quantity is one thing, more important is the quality. 1000 non-target groups click is worth less than the value of a click of the target group, the purpose of business promotion is to bring the customer is not a show, we need to generate tangible economic benefits. Select the target group is relatively centralized network platform to promote the network is the basic guarantee to achieve results. Here we suggest that you do first survey in selected target customer groups to promote ways, do not do it blindly seat of your pants.
Third, the promotion strategy: After seize the opportunity to promote and determined way, we have to consider is the promotion strategy, namely how much we promote efforts on what media. For example, corporate advertising is certainly better than Sina home page in the channel do engage in the degree of concern, such as the cost of home banner text ads on the right day and is seventeen thousand, then you should consider this day to bring the customer can produce so much revenue, and if it can not just lose money thing. As another example, do the same on the promotion of Baidu, the number one ranked eleventh and the effect is completely different, of course, the promotion cost a lot of difference. Here we are not encouraged to go to the first fight, only as a result of the search engine service providers is most proud of, because this is the result they want, while business spending will increase dramatically, and in many cases is not worth, unless it is the kind of "Six months is not open, open to eat half a year of business." Calculated to obtain a customer's cost and average earnings will give us promote the network provide a strong basis, such as: enterprise customers made a average sales of 50,000, an average net profit of 1 million and by search engines every 1,000 clicks can when a customer transaction, we can see that when CPC is $ 10, business is not profitable, more than 10 yuan is losing money, suppose you want to guarantee a minimum of 10% of the profit margin business that is 5,000 yuan, then the cost-per-click not more than 5 yuan. Through this simple calculation company is expected to promote the rational use of the network, to avoid greater risks.
Fourth, advertising planning: We live in an era of advertising everywhere, users face the avalanche of advertising already numb, what "jumping big sale", had no appeal. "Rummage sale" and the like. Good ad should be creative, concise, the most important thing is to allow consumers to resonate. For example, said an air conditioner, emphasizing how advanced your technology, how to get awards, I might as well tell consumers the air conditioning special power that can help them save money. Suppose, for example, "notebook summer promotion," the appeal is far less than "a new notebook 1999 yuan," regardless of your ad groups to allow customers to generate excitement, doubt is good, the key is to arouse their interest, very sensitive bland advertising design.
V. site speed: Because the network is to promote, so here site speed is very important, who would not spend the time to wait for one minute you open the website.
Due to the presence of Southern Telecom North Netcom China, the North's telecommunications server user access to the South be slow, so the choice should pay attention to the server room when they choose to open fast room where the target group for the area. If your client is the best choice so Telecom, Netcom, two IP server. Many companies are using virtual host, choose the time often like to find a large web hosting service providers, not knowing that one of their servers to hundreds of sites for use, slow is inevitable, it recommends that companies choose Web Hosting good word of mouth to find some small service providers, their server load is not so large, the speed will be faster.
Six Navigation: website is used to promote the company's business, not people appreciate vases, practical, easy to use is the most important, of course, not too ugly, or too few people are willing to read on. Some companies do a very nice website, but to find a product need to click several times, sometimes can not find, you know each additional click will lose about 30% of the customers, the company's website should clearly display their conditioning products and services, rather than customers and geocaching, as the only disadvantage is the enterprise itself. There are some companies doing promotion, no matter what the propaganda products are linked to the homepage, I have even seen some of the Home is a flashy animation, but no skip button, which means that each of their sense of Products interested customers should look at the semi-sub-station Flash, this is Wang Menwai push the customer to find the door Yeah. The best way is to promote business links on what products to introduce the appropriate product page, so that customers will be able to directly open look interesting products, provide convenience for customers is to give yourself the chance to win the deal!
Seven, to facilitate communication: in front of the work is done so that more potential customers to see the company's products and services, and generate interest. I believe most people will not buy from companies decided to read product introduction through the network, more is to get in touch with the company and go back further information and to discuss price. This time companies should provide telephone, full address, e-mail and other contact, can also increase the QQ, MSN and so on, so that potential customers to choose their own convenient way to contact the company. I used to see on the web site of some companies, leaving only a telephone and busy rate is extremely high, so it is difficult to get in touch consumers and businesses, equal to the previous work is a waste of resources.
Eight, the quality of personnel: This refers to the bargaining power of customer service and sales personnel, the problem processing speed. Do marketing people know that customers buy a product, sales factors accounted for Qi Cheng. No matter how good the product, sales staff can not seize goods to buy, can not grasp the customer psychology, the probability of turnover will be low, unless the customer is in your product has been very understanding and trust, and that you want to buy. Arrange the strength of the customer service and sales staff received advice to customers is an important initiative to improve the turnover rate guarantee.
Nine, the competitiveness of enterprises: most people will shop around before making a purchase decision, if your company's products with similar products at a disadvantage compared to the brand and so, performance, price, service, then no matter how good the instant your sales staff the final chance of the deal will be much lower, unless use some deception Mongolia compared to those laymen but hot heads customers.