How to optimize the site in order to rank well-organized
Enterprises do site purpose is very clear, is to get traffic from the Internet, well-organized and optimized data quality is important, but the search engines are dynamic, not static, besides New competitors also will enhance the rankings affect the ranking of business station.
So, how to optimize the site to rank well-organized?
First, the classic method: promotion bid
Some special front rank of the site, most of them are doing a keyword PPC. Bid to promote the choice is usually relatively high heat keyword, if the business can be done after the promotion profits, than it can afford and promotion expenses, then you can continue to do. To be paid in the form of website promotion is undoubtedly the fastest way to enhance the site's ranking, as long as you can pay the higher fees stable home than do seo optimization a lot faster. But promotion is not open auction method, not 24 hours in the auction, it will quickly consume enterprise funds. Choosing instead to customers easy access to the Internet time period, time promotion. For example noon, in the evening.
Second, the long road: seo optimization
seo optimization the most important is to choose favorable keywords, this largely determine the site's ranking and traffic. There are many keyword selection method, the key is to be right, to be beneficial, rather than selecting popular word. Seo optimization is the core keywords and long tail words, set the main keywords in the Home, and set up the secondary keywords in the website page, the site has always wanted to have a stable rankings will need to go through a long optimization. Keyword selection tips can result from the search box drop-down or bottom of the page relevant long tail words, by analyzing the search engine index, or you can export keywords customers have searched when doing promotion.
Third, the same principle: quality content
If you do a promotion site, optimized, visits did not significantly improved even increase the bounce rate, then we must consider whether the issue of the site itself. Such as website content poor readability. When the average customer search results page to see the content of the title, and click on the title to be attracted, but after browsing content found poor readability, or nothing to do with the title, then the customer will choose to see up close the site. Therefore, enterprises need to strengthen the construction site content, updates and more readable high quality content. And the content to be updated in line with the industry, so to attract customers is the target customers, high conversion outspoken before.
Fourth, released outside the chain
The most part, have visited the site in addition to well-known itself, or with the keywords come in, especially new customers. The new enterprise customers do not know what the name is what the industry before they choose to click through to see the search-related content. The optimization itself is a high-tech operation, three days and starts a net two days catching a fish is not effective. Do outside the chain optimization is part of a way, but also seo optimized, also need to adhere to for a long time to see results. Companies to look outside the chain of related resources, to find a large number of big name outside the chain publishing platform for traffic, plus a reasonable distribution of key words from the greatly improved collection of this content. But the rules of well-known platform for publishing content are often more stringent, enterprises should pay attention to relevant norms, not to touch, so easy to make companies lose an enabling platform outside the chain.
Fifth, image optimization
I believe many people feel that sense optimize image search is not large, it is true, and this is also related to industry conditions, most people think low image search conversion rates. However, I want to say is if you can take the appropriate industry of its own energy to do there may be some gains. To the industry itself where it is, some users might want to understand some of the knowledge flow charts, site optimization, search will go to such pictures, then we will come out in order to design a flow chart of a site optimization, the process Figure done accurately, it is possible to attract customers click here to cook with watermark business name and URL in the picture, do a good job picture source, it is possible to attract customers to browse your site, and then reached the order.
Sixth, server optimization
Host or server conditions are more or less related to the optimization effect, if the site optimization problems about the server appears, be sure to find a hosting provider firm coordination, and find evidence, let them deal with resolve to address the bad words will be replaced. Since the server and other providers can be treated, but search engines do not like whenever web crawler access is not normal, it is not a good sign. If there are a lot of the same ip website being penalized on the same space, firmly this time to replace this affect the optimization of conditions.
Summary: do must be done regardless of existing programs, to make website development cautiously, need to focus more content, more content by reference.
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