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　　Wang Yiu Entertainment recently designated official registration, long-throw school issued a "long-throw School 2019 Internet White Paper on financial education", the report shows the huge market demand for Internet financial education, there is great room for development. At the same time, content + community is the future direction of development of the Internet in education, to ensure that the integrity of the premise of learning, individualized, targeted to take advantage of big data output content, improve user efficiency of learning.
　　
　　National Bureau of Statistics data show that the per capita disposable income of Chinese residents has improved steadily, Credit Suisse Research Institute 2018 annual "World Wealth Report" shows that China is now the world's second largest household wealth scale, the next five years, China's wealth will grow further 230,000 billion dollars, accounting for the global wealth in 2018 from 16% to 2023 of over 19%. At the same time, the proportion of total personal savings deposits investable assets declining, reflecting the residents are actively diversifying into financial savings of thought.
　　
　　According to CNNIC published the "China Internet Development Statistics Report" shows that as of December 2018, netizens reached 829 million, 56.53 million total new Internet users, Internet penetration rate of 59.6%; financial and Internet users reached 151 million, Internet users use ratio of 18.3%, an increase of 17.5% compared with 128 million subscribers in 2017.
　　
　　The report shows that rising demand for financial education, the higher the household income, the stronger will to learn compared to other social skills, as many as more than ninety percent of respondents said they want to increase financial investment in skills, people's desire to acquire capabilities in this area very strong. 88% of respondents expressed a willingness to learn finance and investment, and the higher the family income of the population, willingness to learn in this respect more intense, asset preservation, appreciation of the demand is very urgent. But many financial products on the market, and to maintain growth, constitutes a major challenge to personal finance decisions. The face of numerous financial products and market information, over sixty personal financial information users said it could not determine the true and false financial products, it is difficult to distinguish between different financial products.
　　
　　At the same time, investment and financial management awareness has been firmly established, only 3% of respondents had no financial behavior; most people simply choose to finance through banks, about 70 per cent of respondents had regular savings, Liu Cheng bought financial products ; funds, stocks, insurance and other public more familiar way of managing money is also more popular, other financial products is relatively small minority. On the other hand, more than three-quarters of the self-evaluation of personal finance investment banking user experience is not rich enough, you can see the need for more education instruction in personal financial management.
　　
　　From the crowd point of view, the Internet is relatively more popular financial education in a second-tier cities in the four-tier cities also have a larger market. Overall, young people and women more receptive to financial education Internet. Internet financial education is not only popular in a second-tier cities, in the following three lines and third-tier cities are also popular. Terms of age, 25-29 years old and 30-34 year-old users as the main force. Gender, female users significantly more than men. Level of education, 60 percent of Internet users is more financial education undergraduate or bachelor's degree. Nearly 6 percent of Internet users have a higher financial education of family income, up to 1 million or more; one-fifth of the audience can reach more than 20,000 households monthly income. The number of courses at different stages of the purchase of the stock courses contrast, men prefer advanced and advanced courses for more specialized financial learning.
　　
　　At present, the market is a huge number of financial products, in 2018, the banking financial institutions a total of 172,000 models of financial products issued. Personal Finance majority of users said that too many financial products to finance and investment distressing; as many as nine or more users expressed the hope to enhance investment in money management skills, the need for financial education is very strong, showing that the Internet has a great financial education space for development.
　　
　　43% of users said the Internet Financial Network course not satisfied, it can not insist on completion. 81% of users believe that the presence of the community to encourage them to continue learning. Therefore, education should provide the Internet community services and other functions, in addition to answering questions in time for the user, but also to motivate users to continue learning, to ensure the quality of learning. Therefore, the pronunciation is ah premise of ensuring the integrity of learning, individualized, targeted to take advantage of big data output content, improve user efficiency of learning.