- Big entertainment
Pan-entertainment is an inevitable product built under the Internet and mobile Internet.
From pan entertainment to big entertainment. Industry-wide entertainment layout. The company matrix built on the pan-entertainment map can meet people's different interests and needs, and the different subdivisions under a single big demand have attracted the attention of Alibaba.
The core of big entertainment-IP:
high-quality content and payment models complement each other. On the one hand, high-quality content attracts users to pay, and on the other hand, the increase in commercial value brought about by payment in turn promotes the price increase of high-quality content, and high-quality content providers obtain good commercial returns. Then gain motivation to continue to create high-quality content. The content is in the limelight, and the time is right to realize the IP. IP gathers a large number of fans with content as the center, with a relatively complete world view and character image, able to cross the various sub-categories of the entertainment industry, display the brand with different product types, and condense fans again in every crossover.
Literature and animation are the main sources of original IP, mainly living in the upstream of the industry chain; movies, TV series, web dramas, animations, music, etc. have a wide audience coverage and high attention, which multiplies the number of fans; games, performances, and derivatives Pins, etc. are located in the realization layer of the pan-entertainment industry chain, and are good channels for the realization of IP. Under the pan-entertainment operation system, IP utilizes its own fan base, through upstream incubation, midstream operations to downstream realization, multiple times to attract attention and fans, and realize value release and appreciation.
Whether it is large entertainment or new cultural and creative industries, its industries are almost all-encompassing: film and television, games, books, sports, animation, leisure and entertainment, derivatives ...such as film and television, games , the industry chain is relatively mature, but the competition is fierce and derivative The product is in its infancy and the foundation is weak, but there is a lot of room for growth; books belong to the old trees and new shoots usher in new opportunities; sports belong to the sunrise industry and will usher in substantial growth.
Derivatives are actually a huge market. All Chinese entertainment companies have a "Disney" dream. Derivatives account for a large proportion of Disney’s revenue. In recent years, companies led by Ali Entertainment in China have also Increase the development of the derivatives market.
Media marketing: from paper media to portals, to mobile terminals, from graphics to videos, to live broadcasts, etc.
> Animation
"Wu Geng Ji" is an animation adapted from the manga "Feng Shen Ji". Its original work is a comic, not a novel, but is adapted from a comic. Chinese 3D animation "Wu Geng Ji" is an animation series adapted from the best-selling Hong Kong manga "Feng Shen Ji" jointly created by a new generation of cartoonists Zheng Jianhe and Deng Zhihui by Hangzhou Xuanji Technology Information Technology Co., Ltd.
"Douluo Continent", "Fights Break the Sphere"; "God Lord of Ten Thousand Realms", "Return of Ten Thousand Realms", "Martial Universe", "Qin Shi Mingyue Series", "Painting Jianghu Series"...
Qin Shimingyue Animation Background Music: "Moonlight", "Flying Snow and Jade Flowers", "Easily Both Sides of the River", "One Dance Allure", "Qin Yun Lotus Heart", "Dazzling Lights", "Dust in the Chaotic World", "National Colors, Tianxiang", "Qingye Qinxing" "Phantom Sound Box".
Literature IP, content IP.
> Talk Show
"Xiao Shuo", "Xiao Song Qi Tan", "Xiao Year Book";
"Luo Ji Thinking";
> Online Literature
Master Jin Yong’s work created the martial arts literature in the paper media era , and today's outstanding online authors have joined forces to create the online literature in the new media era .
"Mirror" is the work of Cang Yue. Fantasy novel series. Tell the story of the cloud desert continent. A full set of six books: "Mirror·Two Cities", "Mirror·Broken Army" (including "East Wind Broken", "God's Right Hand"), "Mirror·Dragon Battle", "Mirror·Pitian" (including "Return to the Market" ), "Mirror·Shen Jing", "Dream Weaver" (including "Cloud Desolation" and "Daughter of the Sea"). On July 12, 2017, the "2017 Cat Film Hurun Original Literature IP Value List" was released, and the "Mirror" series ranked 88th.
The Yunhuang series also include Cang Yue’s "Yu" series, Li Duan’s "Yuejing Four Seasons Song (Yunhuang·Four Seasons Song)", "Beyond the Clouds", "Cloud Mud Change", "Tianhua World", Shen Yingying "Sorrowing Jiangnan (Calling the Soul)", "Cloud Sans Gaotang", "Canglang Ji".
"2017 Cat Film · Hurun Original Literature IP Value List" and "2017 Cat Film · Hurun Original Literature IP Potential Value List" "2018 Cat Film · Hurun Original Literature IP Value List"
2017 Cat Films·Hurun Original Literature IP Value List-http:
//www.hurun.net/cn/article/details?num=9587051b210d Hurun Research Institute released the "2018 Cat Films·Hurun Original Literature IP Value List"- http://www.hurun.net/CN/Article/Details?num=50D9745CEC8B
Hurun Research Institute and Cat Film jointly released the "2018 Cat Film Hurun Original Literature IP Value List"-https://baijiahao.baidu. com/s?id=1620360490656301989&wfr=spider&for=pc