Before taking over existing accounts and website issues:
1. The need to activate QQ, currently to be added as a friend to dialogue more trouble
2. A high bounce rate website:
3, account No word problems, mobile bid ratio problem.
4, account planning range, matching a more messy, more than repeat the program.
Preliminary Optimization account:
1. Structure adjustment, the unit of speech segments more possible;
2.URL landing page adjustment, word asking price can be adjusted to the price of a page;
3. A, -B class tourism, the creative is too small, usually a creative unit is 3-5; the latter add creativity;
4.URL add keywords suffix, to facilitate post statistical data;
5. After the keyword statistics, according to consulting conversions of the word, adjusting the focus keyword ranking, lower consumption, lower consulting keyword bid;
6. put in a wider area, the latter can analyze key areas, focusing on delivery, without consulting local screen can be reduced;
7. Analyze GUIDEC consultation period, it can be divided into periods bid campaign strategies
8.PC proportion accounted for too little, PC greater competition, only four qualifying, it can be properly adjusted;
After 3-7 days of optimization and pre-order structure of the accounts, delivery, testing, feedback, adjust, about 7 days, basic account was on the road, consulting remained at about 30 a day, the rest is a month maintenance, no words, add keywords and other operations.
Baidu bid to adjust the quality of the background of the night occurred in the No. 10.11, adjusted for this, it may initially found that the medical industry friends. After this information came out, it blew up a domestic optimize the quality of the wind, after a week's pre-optimized, many accounts have largely come, stabilized, but recently a friend just found this question, we need to criticize here, you now find cucumber dishes are cooked, but late is late, this time not looking for an excuse to escape, should now seize the time to optimize, do not wait until accounts are iron, and then optimize it late.
Specific optimization methods are not too many changes, just let the bid adjustment becomes more intelligent, the more detailed. Specific methods are as follows:
1, account structure optimization, detailed planning, cell structure. Initial optimization time, many of my friends choose to redo the account plan, start again, this is a good method, but here Auction 007 to remind you that there is a process of transition, do not delete the old program all at once, and then construction will delete, will not affect our daily promotion.
2, the refinement unit.
Here is a refining unit to optimize the way the most respected, before the fact, the quality of our degrees on the poor, many of which are duplicate copies of others, can also be the reason why the stars, it is because the auction merciful background, so this time we come careful optimization unit is a very good choice.
Methods: The cell name: liver disease hospital
split into:
Unit Name: Liver Disease Hospital - Beijing
unit name: liver disease hospital - Which
unit name: liver disease hospital - the best
unit name: liver disease hospital - where
here to understand the principle of lower unit keywords, keyword same degree must be high. Otherwise it subdivided units, so as to ensure Samsung.
3, modify creative
ideas first put position must be {wildcard}, followed by the statement fluent, focused on the word for the low star optimize it.
Summary: The new keyword is re-created in the future, because there is no history Click accumulation can lead to poor rankings of these words, but this does not work, consume a few days on it, take your time, here I would like to talk about, for creative title, we are still going to spend some thought.