It is another year when the AWS re:Invent conference is held. Like many conferences, this year's re:Invent also moved online. It is reported that more than 500,000 visitors have registered, and this number is still increasing. The status of the AWS industry leader is well-deserved, and re:Invent is still the industry's most concerned conference.
It is particularly worth mentioning that due to too much heavy content, in order to better interact with the audience, AWS directly extended the original one-week conference to three weeks, which may be the longest in the industry.
It's time to reshape
Since its inception, reinventing has always been the constant theme of re:Invent. After all, the literal translation of reinvent means reinventing. This represents the vision of AWS. From the beginning, AWS believed that cloud is a reinvention of traditional IT. I believe that more people, more companies, and more organizations will understand this knowledge this year. The epidemic and new infrastructure are forcing companies to rethink where the future lies.
Because of this, the theme of this year's re:Invent is more direct: "Pinion Technology Reshapes the Future" . In his speech, AWS CEO Andy Jassy mentioned reshaping more than 50 times. He said that during the period of the epidemic, he thought a lot about remodeling. He found that many people and many companies thought about remodeling when they were in desperation, but it was often too late at this time. It was like borrowing money. The same is true for remodeling without borrowing money. At the moment, many companies are in a very dangerous situation.
The question is, how should the company reshape it?
This question is hard to answer to be honest. Reshaping cannot be said to be a process from 0 to 1, but at least from 0.1 to 1. This process is almost the same as starting again. Of the Fortune 500 companies 50 years ago, only 17% and 83 companies remain on the list; of the Fortune 500 companies 20 years ago, only 50% are still on the list. Because "Fortune" 500 companies don't know how to reshape? It is certainly not comprehensive, and there is another very important factor. Remodeling may fail.
There is a choice between failure to remodel and the possibility of failure. I think we will choose the latter. This is the meaning of our talk about remodeling.
Returning to AWS has been a process of supplementing and reshaping for so many years. This can be seen from the pace of AWS product release.
In 2011, AWS released more than 80 important services and functions
Nearly 160 items released in 2012
280 items released in 2013
516 items published in 2014
722 items published in 2015
1017 items released in 2016
1,430 items released in 2017
1957 items released in 2018
2,345 items released in 2019
This year, the release continues...
Reshaping IT, AWS does not stop
Obviously, the innovation of AWS has never stopped since its birth, which is also the cornerstone of AWS's leadership. In order to help more companies reinvent themselves and deal with the impact of the new crown epidemic, this year's re:Invent is also heavy.
In general, there are many highlights of re:Invent. On the first day of AWS re:Invent, 43 new services and functions were released, which is not shocking. But due to space limitations, this article uses the hybrid cloud dimension to analyze why AWS can stay ahead for a long time.
Hybrid cloud is no stranger to everyone. After a brief experience of the debate over who is the future of public cloud and private cloud, the industry has reached a consensus that hybrid cloud is the future, and data is the proof.
Looking at the world, according to RightScale's 2019 Cloud State Report, 84% of the surveyed companies have adopted a multi-cloud strategy. Among them, the proportion of using hybrid cloud continues to increase, from 51% in 2018 to 58%.
Focusing on the country, according to the statistics of the China Academy of Information and Communications Technology, in 2018, the proportion of Chinese enterprises using cloud computing was close to 60%, and the proportion of using hybrid cloud was 14%, a slight increase from 2017.
Because of this, the cloud giants AWS, Microsoft, Google, Alibaba, Tencent, etc. are all deploying the hybrid cloud market in various forms, which is so lively.
But even so, no one can meet the hybrid cloud needs of all users today. At its root, hybrid cloud applications are too extensive and complex, and the technologies, products, and ecosystems involved are very wide and particularly complex.
Take the integration of local data centers and public clouds as an example. Virtualization includes both Microsoft, VMware, and many others. To be integrated with public clouds, it is not only necessary to solve network connectivity issues, but also requires cooperation at the vendor level. In order to completely break through the barriers.
Another example is how to collaborate between cloud and edge, and how to collaborate between multiple clouds... It should be said that these are some of the difficulties faced by hybrid cloud landing, which also leads to many market segments in hybrid cloud, including MSP and VPC Anyone who does SD-WAN can be called a hybrid cloud solution, but as far as customers are concerned, the problems that each product can solve are limited, and customers need more comprehensive vendors that can solve more difficulties at the same time. To help them welcome the arrival of the cloud era.
This is difficult, but AWS has its own understanding and path.
In order to integrate the local infrastructure and the cloud, AWS has launched the virtual private cloud service Amazon VPC and the network service AWS Direct Connect to build a bridge between the cloud and the local data center.
To converge cloud and edge, AWS released AWS Outposts to push the cloud to these edge nodes.
In order to integrate VMware and the cloud, AWS and VMware collaborated to launch VMware Cloud on AWS. Customers can use the same VMware software and tools on AWS, saving 40% in IT infrastructure costs and 43% in operating costs. The expected 5-year return on investment is 479 %.
At this re:Invent conference, Andy Jassy announced the launch of 1U and 2U small-sized Outposts. The 1U-sized Outposts are the same size as the Pizza, and the volume is 1/40 of the classic Outposts, but they have the same functions. It is suitable for places with limited space for IT equipment such as restaurants, hospitals, retail stores, and factories.
In addition, local regions, AWS Snow series equipment... AWS also has services suitable for more hybrid cloud scenarios, and AWS continues to innovate for the hybrid cloud market.
AWS believes that enterprises will eventually no longer have their own data centers and will evolve to the cloud. AWS admits that this requires a long transition period, but what AWS is doing is to continuously shorten this process through its own efforts to make users faster Embrace the next era.
It is not difficult to see from the above that the leader is not so easy to do. He fights for foresight and strength, and fights for the understanding and grasp of customer needs.
In fact, it is not just hybrid cloud, database, artificial intelligence, and every sub-field, AWS is the leader. At this conference, AWS also comprehensively updated its products. For example, in terms of database, AWS released a new version of Amazon Aurora Serverless database, Amazon Aurora Serverless v2, and released three new data analysis services: AQUA for Amazon Redshift-Acceleration, AWS Glue Elastic Views-convergence and Amazon QuickSight Q-smart search .
In terms of artificial intelligence, Amazon DevOps Guru can realize intelligent operation and maintenance; Amazon Monitron, Amazon Lookout for Equipment, AWS Panorama Appliance, AWS Panorama SDK and Amazon Lookout for Vision five machine learning services can help manufacturing customers improve quality control, information security and Workplace safety.
More products will not be expanded here one by one. Friends who are interested can go to the AWS official website to view the detailed information of each product.
Reshape each other and win the future together
The above is just the tip of the iceberg in the continuous reshaping process of AWS. But there is no doubt that AWS is qualified to talk about remodeling, because AWS is successful enough. On the one hand, these innovative services are helping AWS achieve higher market goals and achieve self-remodeling. On the other hand, it is also helping more users complete the remodeling. Plastic.
Take the latter as an example. With the help of AWS, a large number of customers including Philips, Volkswagen, Cisco, and Toyota have achieved advancement in the digital age.
As far as the former is concerned, according to the financial report figures released by Amazon, the development of AWS itself has shown an accelerated growth trend. It took 123 months for AWS to achieve the first $10 billion in revenue; 23 months for the second $10 billion increase; 13 months for the third $10 billion increase; now, the fourth $10 billion The growth took only 12 months.
According to the "Global Public Cloud IaaS and PaaS Market Share Report 2019" released in August 2020 by consulting firm Gartner, AWS's market share is 45%, surpassing the sum of the second, third, fourth, and fifth places ( 34.3%). Such a record is to be proud of.
It is said that cloud service providers all over the world are learning AWS. In my opinion, global enterprises can learn AWS. What the cloud service business learns is AWS's judgment on the future, which determines the direction of product research and development, and other companies should learn from AWS to continuously reshape their corporate culture.
Because in Andy's view, the key to reshaping is only partly related to technology, but more importantly, corporate culture. And to reshape the corporate culture, Andy believes that these 8 aspects are very important:
Leaders must have a sense of creation and reshaping, and a win-win situation;
Follow the trend, irreversible;
Recruit talents eager to create;
Really solve customer problems;
Speed comes first
Don't complicate the problem;
Use the most powerful and abundant technology platform;
8. From the top down, set radical goals.
These are applicable to every business.
This is just as Gartner said in a report, “Enterprises should fully learn from Amazon’s digital model and use it as an outstanding example of technological driving force, integrate digital processes into their business, imitate Amazon, and look for new market opportunities and respond to competition. Create agility in terms of threats."
Of course, as for how to choose technology? AWS is undoubtedly a better choice.
Therefore, although AWS has occupied a leading position in the market, there is still a lot of room for growth in the future, after all, the market is still very large. According to Gartner's key IT indicator data "2020: Industry Measures", cloud computing is still in the early stages of development. In the overall IT expenditure, cloud expenditures account for only 4%, and traditional IT expenditures still account for 96%. In other words, there are still many users waiting for AWS to achieve, and they will surely achieve AWS again.
To sum up the full text, as Andy said, it should be sooner rather than later to reshape yourself. Don't talk about the future, now is the best time to build a corporate remodeling culture, choose the best remodeling tools, remodel yourself, remodel the enterprise, reshape the customer experience, reshape the industry, and reshape the future. AWS' goal is to provide users with the best tools on their way to reinvent themselves.
The AWS re:Invent conference is still going on, welcome your continued attention.
Click [Read the original text] to learn more