Many of SEOer know that "content is king, outside the chain for the emperor," the truth, but for the "content" how to understand it? Some SEOer considered content refers to the original article in the station, this is understandable, because this is indeed a foundation within the construction site station, in fact, the content as well as the broader context, the following around the "content" to carry out optimization of the station 's tricks.
First: URL path design
Why URL you want to put forward the point of it? This is because the URL path design is very important, users visit the site to go through the path, then the URL rational design is not only user-friendly viewing, but also help your search engine to improve the search engine friendliness. If the URL of the website design is unreasonable, it will naturally affect the search engines to the site for the construction site will be a great influence optimization work late. Therefore, the proposed Seoer URL is preferably in the form of Html.
Second: To clear navigation structure, reasonable
Navigation is part of the optimization work station optimization can not be ignored. Navigation optimization can bring weight to keywords in the station, and can provide ah user experience. For small sites, such as corporate website, blog, etc., can be used generally flat tree structure, and implement the principles of good three clicks, so the spider crawling depth has decreased, which allows the article inside the station more conducive to search engine included, and users can also read on to find more easily.
Third: External call js and css
Although today's search engines constantly improving, but there is no guarantee search engine to read js. Therefore, in the design of better external call js and css. When the spider crawling the page, it is not like too much js and css code, If you add too many websites in html and css article which js code, which will seriously affect the spider crawling speed, resulting in very page difficult to be indexed by search engines. Therefore, the use of external calls js and css, is a very good solution.
Disposed station anchor text: fourth
Placed in the station anchor text, keywords of the website is very important, when the station article first appeared core keywords, you need to make an anchor text pointing to the home page, which will not only improve home of weights, can also improve home keyword ranking . Arrangement of anchor text must be reasonable, avoid excessive optimization, otherwise the consequences will down the right website.