01, on the accumulation of competitive advantage
Within a certain period of time, the accumulation of the better competitive advantage. But the longer view, the reason why you succeed today, tomorrow may fail. All you accumulate today, tomorrow will be a huge burden. In fact, not only is the Internet, many traditional industries also do so. So timely transition will be so important. For an individual, but also entirely true.
02, about the company's digital transformation
If you take the analogy of buying the aircraft, the status quo is that companies do not want to buy a machine, but willing to assemble their own, two drivers do not want to purchase, sell and let the engine or to sell the cockpit provide the driver free. Then the aircraft has not yet opened up on the loose.
03, on the moat
Internet business is really a moat just like in ancient times, like the moat can withstand some of the outside enemy. However, from the inside of the walls it is always compromised.
04, on data
The role of data in the Internet marketing and operations are likely to be greatly exaggerated, and the role of experience and creativity is because they can not be described quantitatively reduced. There are too many Internet data flicker place, a lot of so-called new technology too. The problem is that if you do not understand the data and techniques, you may not know where to be fooled.
05, the most powerful on simple and crude
It is already the past. Because consumers also president became pale smart. Only few silly money local rules only apply to simple and crude, a second-tier cities already not a simple and crude. Low-tier cities to live is not the intelligent Chinese people alone can sell cheap low-quality temporary and soon could not handle.
Do not say you want to sink to eight cities, there really is no purchasing power. So, these days why the cross-border electricity providers have to run India, Vietnam and Cambodia, in fact, is the same reason.
06, on the private domain
The nature of the private domain traffic is to convert, Tiantian Han because it is the result after not going to play simple and crude, after the Internet marketing focus gradually more and more reliable, more and more inward change. But to be honest, apart from saying itself, everything else is not new.
In addition, in order to better conversion and retention, private domain traffic light there is not enough, there must be the private domain and private domain service operations, otherwise, no amount of private domain traffic, will soon evaporate away.
07, data on consumers get through
Again, open up data is not technical but operational issues. Technology can not help you get through data, in order to operate. I can tell you all the technical data without talking about how to get through by operators to help you get through the creation of possible external data services are IQ taxes.
08, on attribution
Techniques and methods to a consumer digital course all or most of the contacts and interaction can be attributed up, not China.
09, about cheating
Cheating is not all advertisers are regarded as cancer, but also because of strong demand, so it will always have a market. Technically, it is impossible to exist one or more techniques can destroy it, because it can destroy its technology, but also to create it, but they are two sides of the same coin. Even, in a sense, it is also a force to be reckoned promote Internet development in digital marketing.
10, on anti-cheating
Due to low labor costs in China, and some will never be able to prevent cheating by technical methods. Or that some cheats can not be prevented.
11, on the protection of privacy
Internet and privacy is a pair of natural enemies. Protection of privacy, it means the suppression of the Internet; get rid of gray, it means limiting innovation. However, compared with people's privacy, the Internet may not be important. Of course, you may have the opposite view, it depends on you more and more left or the right. But the relationship between the two, is the case.
12, with regard to geographical
Said Beijing is the center of China's Internet, I think to add a "political" is more appropriate in front of the "center" of the word. Beijing was the Chinese Internet's most creative pilgrimage, and now there may be some unworthy of the name. The problem is not just Beijing, but also the problem of industrial change. The Internet has not only exist in the digital world of the Internet, but increasingly bind with the physical world.
Brand, manufacturing, retail is not in the heart of Beijing, the center of the Internet Why we must not leave Beijing? Do not tell me because there is quite a Beijing Tsinghua University Beijing, Beijing is now out of the Internet talent is very serious.
13, the second half on the Internet
There's nothing in the second half, getting old is an industry, more and more similar to the traditional industry. Want to live better, there are three options, 1. Hastened to join the field updated (but apart from that circle the block chain currency scam, in recent years the lack of new economic growth points), 2. reduced expectations, 3. his heart becomes a little more ugly.
14, about 5G
5G must be subversive, because the source of all innovation comes from hardware to become stronger. But 5G will change how today's Internet and marketing, as unpredictable vibrato appears, is unable to accurately predict in the 3G era. If 5G bring change is to change the speed of the connection and the relationship between persons and things, so I can only predict, 5G is the real key that opens the door to the full application of AI, AI and then look at how to change our marketing.
15, on AI
AI is not from 0 to 1, but from 0.01 to 0.02, 0.1, 0.2, ...... and then the slowly evolving. Machine of wisdom, slower than we thought.
16, on 4A
Those who are ready to see the demise of 4A may have to wait a long time, 4A existence value is still far from being deprived. Areas including strategy, planning, creative, procurement, execution can provide full services still only 4A or similar institution. 4A, 4A as many people, as well as agency in which the neutral position (white gloves?). However, because of the lack of barriers to entry, and does not necessarily provide a higher level of service, the business will continue to be 4A vertical field of professional service providers eroded.