Use e-mail to establish contact with the customer is one of the foreign trade business in the usual way, through various channels to obtain customer mailbox, and send e-mail in order to obtain marketing opportunities for cooperation. Want to achieve the goal, every step should be concerned with the details and practical Mailbox tool will make the job multiplier effect.
First, the spirit of exploration eye in the sky, the quest for customer mailboxes
The first step to carry out foreign trade is to get the customer mailbox, the accumulation of data. Can enter keywords in the search engines to find, it is divided into five perspectives: foreign trade companies ranked, industry forums, job postings, equipment exhibition.
After the keyword search to find information related to the company's first visit its official website, the official website of the "Company," "Contact Us" column to see if contacted. If not, according to official domain name speculation, in order to mail @ + domain name as a suffix, in front of the mailbox used to fill in contact name (eg: kefu, help, management, etc.) composed e-mail address.
Second, truth-seeking were sentenced to verify the authenticity of mail
Luo after the e-mail address lists may need to confirm whether the mailbox is real, most direct way is to give these by-mail address to send a message, if the sending success is the real mailbox, but in such a way a lot of drawbacks, mail sent to a large number of false e-mail, it can easily be identified as a malicious action to limit use.
Another way is verified by verification tool mailbox, access MailTester (http://mailtester.com/testmail.php) and enter the email address, to verify that it has an associated mailbox server, whether normal transceiver.
Third, the divinity personal bodyguard to ensure the safety messages
After acquiring e-mail to the customer, for the customer's situation and needs company pain points, develop marketing programs, including the introduction of its own power, product parameters, and offer cooperation. After everything is ready, you need to plan in the form of precise messages sent to other mailboxes, e-mail security is a top priority, to choose reliable e-mail.
TOM VIP mailbox Bayesian algorithm based firewall, anti-spam system, and a transceiver dedicated channel, ensuring fewer messages jump during transmission site, the delay is shorter, and the message goes through each of the SSL protocol encryption.
After the message is sent to the other mailbox, you need to focus on each other feedback, timely follow-up, use your own letter of TOM VIP mailbox associated micro letter "Xpress Mail," If you receive an e-mail client, through the "Xpress Mail" smart reminders, in the micro view and reply to e-mail letter the first time, also includes tags, favorites, friends share more than 20 kinds of mobile processing functions, take the initiative in the case of a rapidly changing market foreign trade.
Conclusion article:
The core work of foreign trade marketing thinking behind that, through the use of relevant techniques mentioned in this article, email marketing can effectively enhance the effect, I hope more small foreign trade partners practice together, be adjusted according to their own circumstances, to win better job performance.