Many beginners make the PPT, the first thing to get PPT production needs, is the Internet to find templates. After downloading a beautiful beautiful templates, you begin to follow a preset template layout and structure to fill in the content, so the design out of the PPT, neither the direction nor the goal, but the speaker PPT to assist with this speech, certain It will end in failure.
Design for the PPT, it is just a means, not an end. To "make a fine PPT" as PPT production goal is cart before the horse.
PPT role in a business setting is a media carrier, whose role is to assist our complex content difficult to understand in a more clear and understandable manner presented, in order to achieve effective communication. Since making PPT aim is to achieve effective communication, that before you start making PPT, should we must first understand clearly who is the object of our communication?
Japan's cutting-edge designer Shinji Sakamoto in his book "The basic rules of design," a book said:
Those who are not good at design often say: I am not so good taste and artistic. However, in the production design to convey to the people, deeply moving design, easy-to-read design, the sense of taste is not important. In the design of production, it is important that the following two points:
To clear is what (purpose) who express.
To accomplish this, select the most appropriate design techniques (basic rules) for production.
As previously designed Shinji Sakamoto comes, we need to clear this design is what it who want to express. Before we make PPT, also need to be clear:
1. Who is this PPT target population that?
For different ages, different sectors of the audience, the audience will be different focus, content focus, design and style of speech PPT will naturally be different.
PPT target population determines the starting point for the production of everything from the audience. Only after fully understanding and analysis of the characteristics of the target population, you grab what they really care about, inspire their resonance.
For example, I had to Guangzhou Automobile Agricole Auto Finance Co., Ltd. have produced a "loan is cleared optimization and efficiency gains," the PPT.
背景是：随着客户公司业务的不断发展，零售客户数量和结清资料越来越多，8个步骤的手工结清操作的弊端日渐显现，如结清资料准备耗时过长、档案调取出错等，导致员工经常需要加班加点来完成这些工作。
如果这份PPT的演说对象，是因为繁重的结清工作，而导致压力越来越大，每天加班的同事。听众关心的重点就是如何提高效率，告别加班。
那这份PPT封面的主标题就可以这样来写：告别加班不是梦！
接下来的内容部分，就围绕着8个结清步骤，做了那些优化，详细介绍具体操作步骤。
而如果这份PPT是用来参加广汽集团工艺改善大赛，面对的听众是大赛的评委，那听众关注的重点就是这项工艺的改善节省了多少钱，提高了多少效率。
那这份PPT的封面的主标题就可以这样来写：每月节约成本5万，效率提高2倍
接下来的内容部分，就重点突出改善前和改善后时间和成本的对比。
2、为什么需要做这个PPT？演说的目标是什么？
一场述职报告的PPT演说的目标，通常是让领导认可自己的能力和业绩，让同事刮目相看；
一场产品介绍PPT演说的目标，通常是对客户对产品感兴趣，能够产生购买决策的欲望；
一场商业计划书PPT演说的目标，通常是让投资人认可商业模式，并且相信其市场前景。
比如下面这份财务工作者的年终工作总结的PPT封面页，千篇一律的“***年终工作总结”。这样的PPT封面既没有新意，也没有充分的表现出过去一年的工作成果和努力，自然也就很难引起目标听众，也就是领导的注意力了。
修改后的PPT封面标题换成了“钱”路任重而道远，一语双关，既向领导表达了作为财务工作者过去一年在重压之下还能排除万难，还表达出新的一年责任会更加重大，让领导看到自己努力的决心。
PPT speech goal is to make the end , we only have a clear understanding of the target audience and speech communication after the order to plan the route forward, led the audience to their destinations. All content in the prepared speech should be committed to promoting the audience to destination.