Now very powerful micro-channel, micro-channel chat, voice chat and video chat, to see the public number, micro-channel payment can also play games, a lot of functions.
But in 2011, when just on the line of micro-channel, micro-channel time is very simple with only a few simple little features, such as send a message send pictures, import contacts, set up usernames and pictures. At that time micro-channel function is used to send free basic information between acquaintances, send free picture.
At that time rice millet chat out early months than micro-channel, m chat was the boss, users of micro-channel chat less than meters. Micro letter m chat to see what features introduced, immediately copied over to make the same function.
Next start, interval ten days to update a feature, add the group functionality, pull the black function, constantly adding new features.
In the micro-channel launch to see people in the vicinity before this feature, users of micro-channel 4 million, then 10 million m chat users. After the launch, users soared to 20 million people.
To the micro-channel version 3.0, when they added a new feature shake, this time the micro-channel users of a breakthrough billion.
With the introduction of micro-channel 2011, 2019, eight years time, micro-channel with more than 70 new versions. Initially only a free text messaging tool, then little by little add functionality little by little iteration, to become such a huge micro-channel ecosystem today.
After Zhang Xiaolong was estimated to be a micro-channel can not imagine such a large ecosystem of today, he is also making a small version based on user feedback, according to market demand, continue to improve micro letter. Micro letter today is not entirely designed by the team of Tencent's product, but the product teams and users with a micro-channel made what it is today.
From the development of micro-channel, we can see continuous improvement, the importance of continuous iteration.
A lot of people do things, easy mistake is to try to get the good years of planning for the future, do a very thorough planning before you start to do it. But this way is a violation of the laws of society.
Many events are small, step by step of evolution. A first in front of a small well, took in the way how to go, and slowly will be able to know, based on actual feedback, trying to decide which direction the next step, how to do better. On the first micro-channel constantly adjust the direction of the team, has introduced a new version of the same.
After the immediate need to do to be a plan, do it immediately, done, according to the results achieved, and lessons learned based on. According opportunities facing decide what to do next, and constantly adjust the direction, continue to evolve, this is in line with the practice of the laws of society.
Stop dreaming about planned after three years, five years later how the road to go. Planning weeks, months how the way to go, and after a few months, and then adjust according to the feedback the next step how to go, so after a few iterations continue, naturally found a way to go in the future.