Barber yesterday, found across the district has opened a lot of home beauty salon chain, name forgotten. In this small area, the large and small beauty salon is already a lot.
Indeed, beauty salons such everyday services, limited coverage area of a store, so more stores means more sales capacity and influence. As a result, many beauty salon with or without a scale, all have launched the chain model, the cash flow generated by the large number of issuing membership cards, with cash flow, you can open more branches occupy more territory.
But this rough expansion, while bigger beauty in a limited market, but also undermined the industry.
The first is the decline in quality of service, and now their hair cut is basically no longer enjoy the service, but was forced to listen to sell membership cards. And think of all service personnel to do Kana Ti, who do things carefully ah, so now do it more and more ugly hairstyle.
Followed by profit margins exposed, the original profit foundation is constantly pulled down, in order to obtain cash to expand, discount membership cards have a 3.8 fold below. And managers in the conversation, but also that they are now operating very nervous.
Now in Shanghai turf beauty salon brand has a lot of competition very excited column, in the expansion process and they do not pay attention to basic double compaction, it is foreseeable that, within two years, there must be more than half of the brand will be difficult to operate following, the availability of funding strand breaks. So I think when we do this membership card, should not be considered large denomination card (such as 5000, thousands of), so as not to find people spent the money later.
In my opinion, at this time, at a reasonable coverage density, and strive to improve the quality of services, the establishment of a more scientific CRM systems to reduce costs, perhaps this is the winning way. If you really can reduce costs, improve quality, so even if the use of a price war could result in a fatal threat to those crazy expansion opponent. Because of their broader front, a greater impact on them, while their funds are under great pressure.
Reproduced in: https: //www.cnblogs.com/think/archive/2008/03/31/1130826.html