Love from love.
- La Bruyere
China Software Network Daily Collection
With the explosive development of next-generation technology of cloud computing, big data and artificial intelligence, the wave of digital commerce tiptoes, commercial operation mode and scene of a dramatic change. Either the forefront of control, either washed away by the tide, there is no third way. When the new trend of the times comes, how to become a beach-goers, rather than the victim?
Cloud migration technology that companies only both stable "back-end" and flexible "front-end" in order to adapt to the current era of business environment. The essence of this organization is to build "agile" transformation, and building a strong organization in Taiwan is leading towards agile enterprise "propeller." Taiwan established in architecture, it is like between the front and back of the installation "change gear", the rate foreground and background to match. Rapid iteration gives the ability to organize lightweight, business-oriented service to quickly change and innovation support services, will bring immeasurable change and the impact of Chinese business figures of the transition process.
Therefore, the cloud migration technology to "Business + Data" dual core technology in Taiwan, driving enterprise digital transformation, power business continued to grow.
Cloud migration technology, co-founder, chief architect Chen Xinyu
Clear self-positioning
Cloud migration for the future have a clear direction, to do a "understand the business of technology companies" and "understand data operating companies." Cloud migration technology CEO package Zhigang believes that the future of business in order to achieve enterprise digital assets, you must have two capabilities:
First, to build the capacity of the digital platform. To be able to connect to consumers, connecting channels, connector commodities, connectivity market. Needs and achieve business innovation by any means of technology, should be the most important prerequisite is understanding the business, build a platform.
Second, the ability to operate above the platform. Operational capacity contains four sections: the basis of brand operating flow of market-based operation of the market, based on customer orders merchandise operations, membership-based operations complex shopping.
Cloud migration are doing is through technology, products, services, and solutions for data operations, forming technology + business + operators better enabling traditional marketing businesses innovate and upgrade digital marketing.
In response to a reporter's question China Software Network "? Why not understand the operation of the data firm" package Zhigang said: "First enterprise-class cloud migration service is done, we do not use their own data to make business operations, but with + technical ability of operators to help companies make better use of their data to achieve operational intelligence, not our external output data, but the ability to data services, namely the ability to operate. "
Enhance the core competitiveness, create barriers to competition
Depending on the connected objects, applications in Taiwan can be divided into three categories: one is connected with the consumer goods field of digital marketing, the second is to connect businesses with the production line, major industrial areas of production equipment and product data, and the third is connection with the field of business management enterprise employees.
Cloud migration will focus on digital marketing, based on three sectors - FMCG, real estate and automotive industries, it is the first stage in the practice of Ali architecture concept of cloud service vendors. Founded three years between, Ali cloud migration and cloud industry leaders work together to help turn the digital transformation of the way. By focusing the business user to create a scene, a lot of precipitation in the service station architecture capabilities and operational data service capabilities based in Taiwan. Package Zhigang, said: "This is the first cloud migration competitive advantage, whether in Taiwan or digital dual digital marketing cloud products are precipitated by a large number of business practices."
And the advantage is that you can quickly help users achieve operational data. For example, there is a new retail benchmark known as the Ichiban shop is one of the users of cloud migration technology. With the rapid development of Ichiban shop sales network, the 74 million members of 53 channels of efficient operations together to achieve full equity information exchange channels, to bring the best service to members, it is the urgent need to face the problem Ichiban shop.
So cloud migration technology for building a new generation of members in Taiwan, on the one hand through a digital architecture in Taiwan to enhance flexibility, strengthen and channels, terminal cooperative engagement capability, provide strong support for decision-making at all levels of operations; another aspects, in-depth consumer's mind, the establishment of full life cycle of the membership system, members help activate digital assets, further release of commercial value.
After the upgrade, the most significant change is that members will not yield the shop is different channels separate online and offline, integration and equity are able to enjoy any channel. In addition, members will say goodbye to heavy operating "hand labeling" work, upgrade to the algorithm model analysis, the members of 360 ° panorama image. Members will receive in the future to a higher degree of matching demand with their richer coupons and gifts, operations staff can easily achieve a key operation, greatly enhance operational efficiencies members.
"The second is the competitive advantage of cloud migration roots in both technology but also understands business."
Four founders cloud migration technology, CEO Zhigang package has nearly 20 years experience in serving the enterprise market to market; Executive Director Zhu Tiesheng also has nearly 20 years experience in enterprise information management experience and a large team; technical Liyuan Jia graduated from Montana Japan's Waseda University, big data scientists, PostgreSQL Chinese users will founder, has extensive experience in the field of cloud computing and big data; chief architect Dr. Chen Xinyu science and computer engineering at the Chinese University of Hong Kong, the Chinese community participation in natural language interaction database , it has a strong capacity for scientific research.
"People can see from the partnership structure, cloud migration technology is a powerful combination of business and technical teams, which is a lot of business Internet service companies do not have." Package Zhigang said.
Then, in order to better play this long board, cloud migration also set up a science and technology-oriented consumer goods, real estate, automotive division based on three major sectors of business direction. Package Zhigang said, these three "Iron Army" were at least dozens of practitioners in the field of professional business architects and members of technical experts constitute more than 15 years. Business architects is a team of "Advisor" convergence technology and both ends of the business, "business architects need to achieve the industry has a very strong technical and business oriented" skills "to the" problem of real action "to resolve customers face. "
The future can be
At present, the cloud migration technology to develop a series of products and solutions, digital middle-i-Digital Engine as the core, through the table containing the twin-engine, ie business units and data launch joint i-DevOps Platform digital technology service platform, achieve the construction, management and operation of enterprise digital marketing platform; combined with four application-oriented business marketing built on top of this: global membership i-CDP, intelligent marketing, i-marketing, a full channel sales i-Commerce and intelligent customer service i- service, to create a complete cloud migration system digital marketing cloud products and services, enabling business intelligence marketing.
In this wave of digital commerce in both deep technical capability and maturity of operational capabilities of cloud migration technology, because not only understands but also understands business data has become the industry leader, the future can be expected.
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