5G and cloud services: a blueprint for the future of entertainment on the cloud
Perhaps many still remember a lot of people, when in the last century has no network, people can not live without a variety of entertainment dance halls, billiard hall and game room. With the rise of the Internet, followed by the network literature and Flash fires. Popularity and further enhance the speed of the desktop, bringing the booming video sites.
Z-generation mobile Internet with the dominant social media together, the boundaries of life and entertainment will further break, cloud music, short videos, the second element is a circle of friends and when the moment.
"All cultural content are willing to become a vassal of entertainment, and without complaint, even there is no sound." - Neil Postman, "entertainment to death"
This book was published in the era of television began to become popular, the authors have expressed opposition television through all the things that turn people against the transition should have been a serious matter of entertainment, with laughter instead of thinking, instead of with the entertainment culture. When the Internet replaces TV, and an enhanced version of its 2.0 "cloud entertainment era" is coming, we will face the next one is "Facing Death" mass entertainment experience change.
Plus 5G era of cloud services
2006, Google CEO Eric Schmidt in Silicon Valley search engine conference was first proposed Cloud Computing, that is, the concept of cloud computing. Perhaps you have noticed the cloud as a concept of ductility can be very strong, very broad boundaries, it gave us unlimited imagination, in fact, it is also true with unlimited imagination.
Cloud services and technology as well as closely related to AI and 5G:
Driver behind the rapid development of cloud computing, big data and artificial intelligence, it is both the required storage and computing power, so artificial intelligence neural network algorithm to depth, requires a lot of data and high-performance computer simulation training, which the computer storage and computing capacity and higher requirements.
The overall speed of the laying of the future 5G networks, transmission of information will be now 10-100 times the delay is 4G 1/50. Cloud, AI and 5G Troika neck and neck, is expected in the next 10 years to our present daily entertainment with the cloud.
Netflix (Netflix) repeatedly in recent years as cloud computing and big data combined business model, from DVD rental to the world's largest streaming media services giant Netflix again using the power of data to achieve a time beyond the traditional giants.
According to the British Barclays Bank estimates, the global number of Netflix subscribers will increase by 27.4 million this year. And that this "unbelievable" subscriber growth rate, almost HBO in the United States increased over the past 40 years a significant number of subscribers.
In the era of artificial intelligence-based depth learning algorithm, according to Netflix massive amounts of data generated by the user, using the latest artificial intelligence algorithms to optimize the official website and "suggested that the title" recommendation result, thereby reducing the range of preferences for each user to generate more precise recommendation algorithm. This recommendation engine let Netflix's recommendation to improve the click-through rate 3-4 times, and help companies avoid the cost of purchasing the contents of billions.
Meanwhile, AI algorithm Naifei Li with the Amazon cloud server to enhance the efficiency of deep learning, training machines per server reduced from the current 20 hours to 50 minutes.
Cloud computing through the depth of the combination of AI, as if to each company installed a "dog nose", as the following "formula" you will find that this is actually the same reason.
"Dog" by "urinated" after "the olfactory nerve" to match the "brain" refining "another dog," the information.
"Enterprise" through "artificial intelligence" and "database" to match the "big data," refining "user" of information.
Cloud computing and virtual reality technologies heralded the virtual reality world of the future of gaming. Nvidia at this year's GPU Technology Conference (GTC) formally announced its cloud streaming media platform will support GeForce Now "wireless VR and AR", this feature is now available in Beta version. In other words, in the near future we can make VR games do not require local computing power to support the significant run on their heads.
All along, the video games are constantly breaking the boundaries of virtual reality, since 2016, Nintendo Pokémon Go set off a global wave of AR, the use of virtual reality technology has been the direction of development of the next generation of game players in mind identified, due to their current hardware limit the level of graphics rendering and virtual modeling most games still need to be locally after the 5G network and cloud computing more mature, virtual reality developers will usher in a large outbreak.
Traditional sports industry will be accompanied by high-speed network and cloud computing center usher in a new round of changes, such as the 2018 Super Bowl, Ericsson and Verizon to create a special football helmets for the athletes, through the installation of the above camera and VR glasses, viewers can watch in real time with the first team to pass or run perspective of live shots, which are based on 5G network high-speed, low-latency foundation.
Not only in foreign and domestic also actively layout, 4K / 8K ultra high definition video services is expected to become one of the important scenarios 5G early 2022 to carry out 8K race will start trial production and broadcasting of programs on the Beijing Olympic Winter Games, ultra high-definition video By then the number of users will reach 200 million. We'll watch the video, not only higher resolution, but also will have a VR / AR, a variety of styles 360 panoramic video.
Direction of the evolution of intelligent entertainment
Wang Yuquan sea silver capital of the era of cultural evolution path 5G roughly divided into three layers:
Network layer, enhancing the effective realization of the connection between the future of entertainment content with users; data layer, through data collection and analysis, may produce a more accurate and effective service; depth learning algorithm, the evolution of entertainment industry will provide a new layer of AI possibility.
The current cloud computing center is part of a typical data center, the main content is the management of data resources unified. In the future, cloud computing will penetrate into all walks of life, like hydropower stations and power plants, like as the infrastructure to provide services to people in visible and hidden places.
Recent trends in 2019, including cloud gaming platform Stadia nearest line on Google, you can let people experience the big game anytime, anywhere online, Huawei, Samsung and other manufacturers are actively promoting mobile cloud computer business, most people affected is probably the last two years full swing "100 boxes war" was.
Speakers from the smart Echo Amazon, Google to Apple's Smart Speaker Home Pod, as well as China's millet, Lynx, Baidu, Tencent, Jingdong also launched its own smart speakers.
According to market research firm Canalys2018年发布的一份报告显示, in the third quarter of 2018, the global smart speaker sales rose 137%, up to 19.7 million; in the third quarter of 2017, the figure was 8.3 million.
Technology giants competing layout intelligent voice market, competition is not intelligent speaker itself, but use it as a carrier, the future of human intelligent life scenarios.
Google developers conference in May 2018 on the use of advanced speech synthesis technology Duplex success with female voices appointment hair salon, also booked a restaurant with a male voice. Duplex speak very smooth, and with a tone of words and pauses, even the human side of the phone the receptionist did not realize she was talking to a robot.
With cloud computing, speech recognition, speech synthesis and other AI technology, artificial intelligence technology rapidly mature voice landing, the rate of adoption of intelligent speaker may be even faster than we expected. According to CNBC reported that a survey Adobe Analytics Also in 2018 released by the United States currently has 32% of consumers have intelligent speaker, by the end, the speaker has a smart consumer is expected to reach 50%. If in the future someone to marry their smart speaker, please do not be so different, because from 2017 onwards there are 100 million people in the Amazon Alexa done so.
Although no one knows the real cloud computing timetable for universal coverage, but from a commercial pilot in 2006 Amazon Elastic Cloud, to the field of large-scale commercial applications experienced only a few short years, most people have the opportunity to enjoy entertainment on the cloud after the popularity of the convenience brought by experience.
Cloud computing market structure
Because of the huge impact of cloud computing on the future life, early become giants fight over the battlefield is not surprising. Amazon, Google, Intel, Nvidia and other companies have played an important role in cloud computing.
At present, enterprises providing cloud services platform worldwide, the first force in the Amazon is a well-deserved leader, accounting for a third of global market share, Google is relying on its own technical background catching up quickly, as well as other Microsoft competitors the azure and IBM.
Domestic leader Ali cloud computing announced in this year's market share of the sum of 2-9 names, while Tencent and Huawei and other companies are actively deploying cloud computing, these companies in the future competition in the cloud platform has its own advantages. Currently the world's top five vendors accounted for nearly two-thirds market share.
Among them, China cloud service providers and overseas giants compared to the current majority have done, it is still the most basic computing and storage. Amazon and other overseas platform is doing is to further escalation of cloud computing. By continuing to publish the White Paper, the development of industry standards, has become the rule-makers in the industry.
For example, with more and more Pangtai Yun platform center, the traditional server architecture defect was gradually enlarged, "Forbes" "Connection" magazine and a series of revelations server CPU utilization is only between 5-15%. With the new "super converged infrastructure" and "no server computing" This kind of technology can improve the utilization of the existing 80% -90%.
Defined by the software over converged infrastructure, cloud computing enables intelligent data center, the complex hardware expansion, integration, compatibility unified management tasks, thereby saving server deployment and maintenance costs.
No server computing (Serverless Computing) Amazon AWS chief technology officer Andy Jassy is known as "a revolution in the software industry under."
This is not to say does not require a server, but users no longer need to run their own server-side software. "No server architecture is an Internet-based system, which does not use conventional application development service process. Instead, they only rely on third-party services, a combination of logic and client service hosting the remote procedure call." This concept is the Amazon Defined.
Amazon's competitor, is still Google Cloud Functions, IBM Open Whisk other giants.
Cloud services are the future of infrastructure, if the cloud service provider is the road, then the chip to provide computing cloud service vendors, suppliers AI algorithms and high-speed networks, the foundation can count on the market, they can be said to hold the throat of cloud services .
Provide necessary treatment for the cloud server chip manufacturers a situation that occurs, the various technical areas of expertise are not the same, and the formation of a monopoly in their respective fields, respectively, based on Google on behalf of Intel CPU, GPU NVIDIA and the TPU.
All three are currently not experiencing the same heavyweight opponents in their respective areas of expertise. Intel 'Xeon' processors accounted for more than 98 percent of the global server, the server with the NVIDIA GPU market share reached 96% a few years, TPU opponents have never encountered after the alpha go against Shishi.
It does not, does not mean that there will be no future.
Circuit practitioners practitioners known as "the number of components on an integrated circuit that can be accommodated will be doubled, the performance will also be doubled every 18-24 months," Moore's Law since the guide industry for half a century after the failure, the replacement opportunity to the Big three.
With the development of cloud services, Intel's Xeon Xeon processor prices are rising, cloud computing companies use huge R & D budgets and increasing technical capabilities, we have been looking for alternatives to Intel chips.
November 2018, Amazon officially launched Graviton processors and uses Softbank's ARM Holding architecture, it is the first major cloud service providers use their chip to replace the Intel Xeon.
The Intel 2018 has acquired deep learning startup Nervana Systems, Computer Vision company Movidius, as well as unmanned technology company Mobileye. Along with the desktop market, competitor AMD together to challenge NVIDIA (GPU AMD processor market accounted for another 4% market share).
The next most intense battle is most likely to occur in this emerging field of artificial intelligence chip, the first two Big Macs and avoid direct competition. Microsoft, Amazon and other giants are developing their own AI chip, the more prominent is the domestic Cambrian and Huawei rising.
Cloud computing network bandwidth is also restricting the development of links, and upcoming 5G is undoubtedly a major positive era of cloud computing. In the radio transmission side, the bandwidth will increase to the current 10 to 100 times, the delay is 1/50 4G. Therefore, network operators will continue to speed down costs, and 5G mobile phones and VR devices could sell particularly well in 2020.
High-speed communication network bandwidth within the data center, now mainly based 1G to 10G of bandwidth, 40G to 100G are trying to buy, has just been money in the acquisition of NVIDIA Mellanox, 200G to 400G can provide ultra high-speed network.
Despite the bright prospects for the future, but it does not mean to enter the cloud computing era without any resistance. In early 2018, Intel exposed, "blown" and "Ghost," the two security vulnerabilities due to design flaws exist on the hardware, including Amazon AWS cloud computing platform, including forced to slow down to 30% of the cost up to the latest update patch, the accident plunged the promise of cloud computing.
On the other hand, the core data security in the cloud server has been wary of big companies, such as Wall Street and other major financial institutions are mostly still waiting to see.
If we now put most of the data are concentrated to the cloud computing centers, network bandwidth and pressure the arithmetic processing can be imagined. In order to solve the problem of information is too centralized, so now more consistent solution is called edge computing and fog calculations. The purpose of the two modes are not required into the "cloud" of data, processed and stored directly on the server processor or dispersion, to reduce stress "cloud" improved efficiency but also to enhance the transmission rate reduce latency.
To achieve the force of the operator of the end of the data and do the initial screening process, the aforementioned Google announced the TPU TPU Edge 18 years, or they can be a standard microcontroller chip in the sensor or the co-treatment AI gateway device work, so that the machine learning to deploy AI product development.
Epilogue
Cloud is called the fourth information revolution computing in the future will become omnipotent super service. The first wave is expected to eat the bonus 5G cloud Entertainment gaming industry, will change the part of the public's habit of daily entertainment in the coming years. On giants have set up a good infrastructure, more SMEs should probably plug in the wings of imagination as soon as possible to meet the VR and the outbreak of AI industry.
As the "Economist" magazine mentioned in the report, "the rise of cloud computing is not just a make geeks excited about the platform change. This will undoubtedly change the IT industry, will profoundly change the way people work and companies operate manner. it will allow digital technology to penetrate every corner of the economy and society, and will encounter some tough political issues. "