In the past year, one broadcast industry has been favored capitalists, enjoying the fanatical pursuit of the user's sense of honor and explosion caused by traffic, related to the field of gradually cover the pan-entertainment, games, sports, finance, education, social almost all segments. At the same time, the content of homogenization, simplification profitability issues have been highlighted.
Some people say, is always a social outlet. Reality has proved that even when the demographic dividend gradually disappearing, social still has a strong vitality. "Social + Live" could become a model for a live competition in a competitive second half, but also because the property just to be social. For broadcast platform, the early attract user traffic is not difficult, the difficulty is user retention, the problem is more prominent in the current context of this environment. So, which highlights the social flow of user access and user retention capabilities such as crack problem.
In addition, there can be eliminated live one spatial distance between the user and the anchor, and strong social interaction can further strengthen this intimacy that anchor is no longer high above, the ministers next, but everyone equal exchange. Unfamiliar street in the social development of strangers found in live, interactive social factors can bring to higher conversion rates and liquidity fans live in. According to Analysys data can also be seen, the user unfamiliar street and no large environmental impact of drastic decline, but long-term increase in the state.
That, combined with social and live one of the most obvious positive effects brought about, is effective to enhance the number of users and use sticky. There are social attributes of the platform can effectively enhance the activity and sticky platform and avoid early adopters live and bring high-frequency low-residence. In addition, the broadcast also reduce some social platform-acquisition costs. Have to say, the more difficult environment in the industry, increasingly stringent regulatory policy, more and more intense competitive pressures live industry, almost all broadcast platforms to seek new opportunities and growth point in their brains.
Among these, the social has been verified to be a feasible way out. While various broadcast platforms in force social live, industry competition will be more intense. Then, between one to one live-source platform is likely to be started tough, direct and bloody assault.
Want to gain a foothold in the development of a live one on one, you need to find a stable source suitable live as a support, the latter supplemented by good operators can hope to stand out.