平面设计是将产品展示给客户的直接方式，在很大程度上决定了销售和传播广度。下面合肥学码思平面设计小编就和你分析下平面设计中比较常见的几种设计手法，一起来看下。
Direct display methods
This is a relatively common use of a wide range of expression. It will be a product or topic directly faithfully displayed on advertising space, the ability to make full use of realistic performance skills such as photography or painting. Zhen scoring and focus on rendering fine texture, shape and function of the product's use, attractive products will be presented fascinating texture, gives a vivid sense of reality, so that consumers of the product being promoted to produce a kind of intimacy and trust .
This approach is due to direct products to consumers before, so we must pay great attention to the product portfolio and on screen display angle, should strive to highlight the product brand and the product itself is easier to move part of the people, the use of shade and background contrast, the products being in a space with a contagious, so as to enhance the visual impact of the advertising screen.
Salient features France
Use a variety of ways to seize or theme and emphasis on product itself distinctive features, and it clearly demonstrated, these features will be placed in the main part of the visual contrast screen advertising or be treated in contact with the audience instantly rhetoric screen That will soon feel its occurrence generate attention and visual interest, to stimulate the desire to buy promotional purposes.
In advertising performance, these should be careful to highlight and rendering features, usually full of personality by the special abilities unique product image, product vendors and corporate logo trademarks and other factors to decide. Prominent feature of our approach is very common to use a common expression, is an important technique prominent advertising theme, has a performance value can not be ignored.
Contrast bring law
Contrast artistic beauty is a trend in the opposite conflict more prominent expression. It is the nature and characteristics of the works depicted in sharp contrast to things and in direct contrast to the performance, he borrowed this remarkable, lining each other than each other, from the difference in the contrast presented, to focus, simplicity, the twists and turns which performed.
More clearly emphasize or prompt performance and characteristics of the product in this way, giving consumers a profound visual experience. As a common effective expression, it can be said that all the arts are to benefit from the comparison of expression.
Reasonable hyperbole
With imagination, or some aspect of the quality characteristics of the object being promoted in the ad works were quite obvious too exaggerated to deepen or broaden understanding of these features. Writer Gorky said: "An exaggeration is a fundamental principle of creation." By this approach can be more clearly emphasize or reveal the essence of things, to strengthen the artistic effect works.
Their performance characteristics, can be divided into exaggerated exaggerated form and exaggerated expression of two types, the former is a representation of treated product, which was treated product of implied modality. Through the use of hyperbole, is injected into the advertising artistic beauty of rich emotion, the characteristics of the product to stand out, and moving.
Seeing
Emphasizing three-dimensional image in advertising design, choice, concentrated to hold on to some unique imagination or a partial description to be centralized or extended zoom to more fully express the theme. This expression means, to the designers brought a great deal of flexibility and unlimited performance, while providing a broad imagination to the recipient, to obtain vivid taste and rich association.
To see small and medium-sized "small", is the focus of advertising picture description and visual center of interest, it is both creative enrichment and hair growth, but also see lots of designer arrangements, because it is not the face of a general sense of "small" but in a small apartment big, big victory to the highly refined product, is simple deliberate pursuit.
Using association method
In line with the law of aesthetic psychological phenomenon. In the aesthetic process through the wealth of associations, we can break through the boundaries of time and space, to expand the capacity of the artistic image, deepen the mood of the screen. By association, people see in the aesthetic object itself or with its own related experiences, beauty often seems to be particularly strong, so that the aesthetic object and aesthetic were together as one, triggered a beauty resonates in the association process, the overall strength of their feelings It is intense and rich.
Full of humor law
Humor law to seize things in life localized phenomenon, manifested by some funny people features of Ke, appearance and cited. Humorous expression, often witty use of the plot, clever arrangements, the need for some positive things, infinitely extended to the extent comics, create a full of fun, amusing yet thought-provoking humorous mood.
Humor conflicts can reach unexpected, but also reasonable artistic effect, causing hook the viewer a knowing smile, in a unique way, to play the role of artistic appeal.
Borrowing a metaphor law
Metaphors refers to selecting two different copies of this in the design process, and in some respects and some similarity of things, "this was a metaphor he was" to refer to something not directly related to the topic, but wherein a point on a certain subject matter are similar, it is possible to greatly exaggerated, extend transformation to obtain "gently curved and of" artistic effect.
Emotion Tropsch process was
Artistic appeal have more direct effect is the emotional factors, the aesthetic subject and object of beauty that is continuous exchange of feelings resonate process.
With good feelings to the theme of contrast, real and vividly reflect the aesthetic feeling you can get to love moving, people infected with the artistic power play, which is the modern design of advertising literature focuses on the pursuit of artistic beauty and taste.
Suspense Arrangement Act
Shows in the expression trick, planted Yi Zhen, people on the advertising screen at first glance is not intended to solve problems, create a mental state of suspicion and tension, psychologically waves off layers of the audience, resulting in dramatic effects to drive consumers curiosity and intense action, positive thinking Lenovo to open, causing the audience to further ascertain the ad title Meaning Beyond the strong desire, then the body or the subject of the advertisement by pointing out the ad headline, the suspense to be lifted, giving memorable psychological feelings. Suspense tactics have very high artistic value, it is first of all to deepen conflicts, to attract the audience's interest and attention, create a strong feeling, produce fascinating artistic effect.