What is the logic of graphic design?

Classroom design

Lesson 1_02 What is the logic of graphic design

An article in a logical, all matters between

We have a clear relationship and there is no contradiction.

So in the design field, what kind of design can be called logical it?

Once the logic used to establish the language,

I am afraid to think of understanding visual logic would cost some effort up.

Inner necessity create graphic design

As we saw in the previous section that generates links between various objects placed together, with each other as either of the other position, so that the positional relationship between all of the objects looked like an inevitable expression. This is called "inner necessity."

In the art world, "inner necessity" first by one of the founders of abstract art, Russian painter Wassily Kandinsky made ★ 1. Kandinsky's paintings appear before painting depicted are "things that exist in the world." Although there are many things that work depicts mythical world, dragons imagined, but these works also have a clear objects are depicted as "objects."

But not depict abstract objects. Painter and what will not look or what specific things in mind in the process of false thinking in abstract painting. Therefore, we can not from the "realistic" ★ 2 angle judge the value of these paintings, "this portrait and I am exactly the same," "The look on the delicious apple" and the evaluation of abstract art is meaningless. If the values of the previous painting look at these paintings, they are merely "using drawing tools daub out something on the drawing board" or "get out of the painting tools stain" ★ 3. So we need to be thinking, these "get out of the drawing tools stain" has been part of "painting" works, what it's based on what is?

★1 内在必然性 瓦西里•康定斯基在其著作《论艺术的精神》一书中提到这一词 汇。他在这本书中通过理论阐明了不描绘对象的抽象画所具备的可能性。康定斯基曾任教于包豪斯。
★2 逼真 “ 逼真”曾是评价绘画的基准之一，因此“鸟儿好像要从画中飞出来一 样”这种评价在各种语言之中都找得到。然而如今，仅凭“逼真”是无法成为职业画家 的。
★3 绘画工具弄出来的污渍 从物理角度严格说来，任何一副名画都是“绘画工具 弄出来的污渍”。如果非要刨根问底，最终都会碰到“绘画究竟是什么”这一问题。19世纪末至20 世纪初，众多领域都面临着“○○究竟是什么”的问题。在寻找问题答案 的过程中，人们表达的可能性得到了拓宽。

How to make the design become design

Design has a similar problem. From a physical point of view, graphic design done nothing more than the title, the original text, photographs, illustrations and other objects placed in a sheet of paper. This place has unlimited possibilities, but in any way placed in principle understandable. But when people see the finished product, we can obviously feel some have been designed to, while others are not. The group is called "designer" day and night doing things, is placed way to make objects called "design."

Kandinsky suggested that intrinsic necessity is to "get out the stain painting tools" to become "painting" according to. He believes that we depict the various elements associated with each other to form a separate when the world went from "drawing tool to get out stains" up to "painting." This is like based on the relationship between the Sun and the Earth and the other planets formed the solar system. They share the same physical laws between them, once the relationship between their destruction would lead to an overall collapse. Earth can not just close to or away from the sun, similar to the relationship between the various elements constituting the world determines the meaning of existence of each element, which is the inner necessity. Kandinsky painting is to contain inner necessity of painting.

Able to explain design

Inner necessity is also important in the design world. It does not have the inherent necessity of the design and even not enough to call it design. We often hear "design must be able to explain" this sentence. If the design is carried out according to certain inevitability, then maybe something can be explained logically.

On the other hand, I have heard, "taking into account the soft image of your company, we took pictures of bunnies," that argument. When added to the visual content specific meaning, we often will a number of unrelated things and visual works to impose. These cases were worn though it sounds, but when people hear "you look at the background of Mona Lisa concept, you will find some kind of sign painted inside, this information should be a mysterious" speech and the like, will inevitably produce a total We found the illusion of high-end things. However, these conditions are not to build a visual logic, just to visually posted a number of literary stories Bale. These things can not be called inner necessity ★ 4.

The reason stated is "inherent" because here refers only to "the relationship between the elements constitute the world present inside the world." However, the requirements of commercial aspects of the white dove is a symbol of peace, ecological balance and other relevant content to use green, external factors which are designed (Figure 2). We naturally want to make the appropriate compromise of these factors when making commercial design, but here I hope to bring attention to the problem of internal design. You know, these issues are also the designer's own problems ★ 5.

★4 抽象画排除了文学性。与那些由于其神话内容而价值连城的画不同，抽象画的 内容就是色彩与图形等的表达。
★5 在进行商业设计时，我们需要理解设计外部的商业因素，并将其融入到设计之 中。然而如果设计师没有足够的组织能力来创造设计的世界，这一切都无从谈起。

What designer should provide

Although the social requirements of the designer has a variety of criteria, but in the final analysis are available on request "can be regarded as design work." To create a "design work can be regarded as" inner necessity that we must use to create a beautiful world and eliminate contradictions therein. In addition, a designer, the basic requirement is to have to let the audience feel the inner necessity of organizational capacity.

我们在本章开头提到过可用语言表达的重要性。然而，“可说明”的事物并不是指商业需求等外部因素，而是指“我们在塑造这个作品时积累、融入了哪些内在必然性”之类的设计内部问题★6。将这些“视觉必然性”和“根据”融入到作品之中的过程，才是平面设计的逻辑。

★6 各位需要适应视觉逻辑的积累。

《设计的教室》图书目录

原文出处：图灵社区《设计的教室》（<日> 佐藤好彦，2016.5）-> 第1章　视觉表达中的“结构”　-> 1.2 什么是平面设计的逻辑