Hanson moved: "pseudo-innovation" true face

"Air plus ground", a unique model that allows Hanson moved smoothly landing GEM. However, it is pie in the sky behind pattern source article shrinking its retail business and innovative business | "entrepreneur" correspondent Yejing Yue approach is Shijiazhuang famous street phone two or three hundred meters of the street, the street is the country's Communications a shop, where there is a partial end of the street Dixon shop, a shop Hanson moved, while the middle has another three iin mobile phone shop and a variety of designated stores, shops and outsourcing unknown stores. This scene is a true portrayal of Hebei mobile phone retail market structure. But Hanson moved (SZ.) Because of the dependence Hebei obtain customized mobile phone business and therefore known as the local boss, and then to become the first 80 GEM listed companies. One in the country is not much awareness of mobile phone retailer, is how to become a GEM company? Hanson moved chairman Mengxian Min did a smart thing, which is integrated into the mobile phone sales company in Hebei small amount of value-added services to Beijing. Although only a small share of sales, but let Hanson from traditional stores suddenly become high-tech companies, and to "ground + air" unique model GEM debut, circuit breakers . The essence of this model is the "ground" services to provide basic financial data, but actually in the downhill, was not much future; and "air operations" basically put together, can tell the story, but the question is whether the independent survival . "The concept is to do exactly," managing director of an investment bank bluntly. A few BUTTERFLY ride together, you can become a super-carrier? The challenge facing the market, "Entrepreneur" magazine also tried to contact Mengxian Min, hoping in-depth interview on the core competencies of this masterpiece Hanson model innovation and technology, but has yet to receive a reply. Then, the "entrepreneurs" reporter walked into Hebei, from here to begin to understand the true Hanson moved. Master Lin retail market declined by 3 to 4 years "Shijiazhuang buy mobile phones to Yuejin Road", opened 10 years taxi said. In this Shijiazhuang favorite handset Street, Hanson moved a shop, while the size of his country's Communications competitors have four stores. In Hebei, Hanson moved the existing chain of 26 directly managed stores and 109 business offices in cooperation with the movement. 2009 Hanson sold 1.15 million mobile phone units, sales of 750 million, known as the local boss. But when the boss was not easy because it sold 1.15 million units in Hebei, more than half from the mobile phone customization services. Single on the retail market, Hanson is not much competition. One person told the country's Communications "Entrepreneur": "We are the boss." The source said that in 2007 the number of stores in Shijiazhuang, the two companies closer, but now iin grew to 38 sales the amount is steadily growing. And three years Hanson dropped 4 percent in Hebei retail market sales, down from 600 million yuan in 2007 to 360 million yuan in 2009. Founded in 1995, the country's communications and retail sales in 2009 amounted to 500 million yuan. In Hanson 7. 500 million yuan in sales, the retail value of less than 4 million. The quality of development between the two is quite different. Hanson over 50 million handsets sales of 400,000 units even less over 1 billion over the national news. Converted into price, iin phone average selling price of about 1,200 yuan, only 700 yuan Hanson. Why Hanson mobile phone unit price so low? Hanson has worked Hebei mobile phone market veteran Wang Pei (pseudonym) as "entrepreneurs" to uncover this mystery, "Hanson moved committed to joint development of mobile business offices, the Office of Cooperation Department is outsourcing, remote and of little value . " Hanson moved but did not seem to think so. The company's prospectus revealed no positive development of Direct chain, because the future is more valuable operating room terminal. Such an interpretation is clearly not convincing. Customized mobile phone business will recover or three years, sales in Hebei retail market fell 4 percent, went so far through the issuance examination committee, the credit in customized mobile phones. The so-called customized mobile phones, refers to operators for their customers tailor-made mobile phones. Since the mobile phones of all branches have permission to customize and Central Purchasing, which makes a number of social channels and regional mobile companies to maintain a close relationship. In 2009, Hanson agents operators sales amounted to 380 million yuan, accounting for from 29.72% in 2007 to 51 in 2009. 32%. Hanson moved Deputy General Manager Chen Wei told the "entrepreneur", Hebei is currently moving through only five have qualified suppliers of customized mobile phone company purchase customized mobile phones. "Hanson has accounted for more than 50% share, more than the sum of the other four." "Customized mobile phones and mobile depends on the relationship," Wang Pei said, "This relationship can easily be broken, Hanson dependence on a single carrier too stronger. "in his view, this is not the core competitiveness of the company. Relying on local moving company partnership also makes customized mobile phones to high-growth story is difficult to replicate to other provinces. More importantly, the existing phone customization business is perilous. As Hanson upstream suppliers Telling Holdings, love Strickland Hanson is also a potential rival, they are also partners customized mobile phone several provinces. The worst problem is that China Mobile has worked with a number of social capital, a joint venture sales company - Ding's shift, Hebei is one of the customized mobile phone supplier. Earlier this year, China Mobile set up a "terminal unit" will be unified marketing center originally separate terminal and terminal management office functions. "Entrepreneur" interview Hebei mobile phone market participants said the market rumors, purchasing this fat is likely to be withdrawn. If this rumor is eventually confirmed, Hanson moved will face heavy losses. "Innovative Business" is now beginning the true face of a future neither too big nor little market impact of mobile phone retail company, why can issuance examination committee of the audit? Another secret is that "innovative business." Composition of income in 2009, the "innovative business" accounts for about 2 percent, which the semi-finished individual information services (IVR platform and a music search), from industry to move into a product sales (mainly refers to mobile proxy server, smoke ICT and other related products agents), from semi-finished industry information service (mainly refers to mobile switchboard and other services). When the original listing, Hanson mobile phone sales accounted for has been emphasizing downward trend in the company's turnover, "innovative business" will be developed. Unfortunately, the first half of the report shows that mobile phone sales rose to 86 percent, "innovative business" declined from about 20% to 14%, especially IVR platform and music search business fell significantly, and this is exactly what Hanson moved two business advertised. IVR platform and focused on music search business and Hanson instrument company, profit of close to 12 million last year, around the first half of this year is 200 million yuan. Chen Wei said, because research and development and other related costs incurred in subsidiaries, but the benefits are mainly in Hebei, so the data is not very nice. Such an interpretation people can not fit in, because these companies are focused company to company's innovative concept, why it is necessary to release the phone monopoly profits to the business of it? What truth is that we do not know. In fact, magazines and music voice search these two operations is not new in the capital markets, there is already too much new technology and IFLYTEK other companies. "In 2006, we have 26 provinces and cooperated." Suntek those responsible voice platform business magazine said. And now deputy general manager Chen Yuan Kai instrument is the former deputy chief engineer of the new technology too. It is worth noting that operating conditions are too new technology is still very bad. Music search, there IFLYTEK such a powerful enemy. "IFLYTEK occupy almost all of the music search market share, and also has formed a comprehensive partnership, identified more than 10 provinces in the business. The company has identified a business relationship with China Mobile nine provinces." IFLYTEK Technology Jiang Say. According to him, in speech technology, in addition to IFLYTEK, there are several relatively good domestic company, he speculated, "I think so and Hanson Which of cooperation", apparently Hanson own technological capacity has not yet been peer recognition. Chen Wei also implies the introduction of Jiang's guess. "It is important factor is the patented technology and the Chinese Academy of Sciences cooperation, before the project is growing rapidly, but the steady performance this year. Post-operation or not IFLYTEK do well." In her view, download songs through voice recognition in a mobile user not mainstream. A background, IFLYTEK semi-annual report, the total value-added services, mainly from sales of music search only 3,000 million. Chen admitted, "Hanson advantage is not obvious." And belong to the "innovative business" Hanson Rainbow Technology Co., Ltd., last year more than 15 million net profit in the first half of this year only less than 3 million yuan of profits. Another Beijing Hengxin Technology Palm tour the first half of a loss of close to 200 million, while last year only loss of less than 10 million, Floor mats　 . Overall, the first half of this year, Hanson moved the six "innovation" profit subsidiary of less than 300 million, nearly 30 million yuan last year prior to listing! "Hanson moved innovative services is the concept." He said in an interview managing director of an investment bank. Serious downturn started to make semi-annual report revealed the prototype of innovative business. From the company's research and development can not see the company "innovative business" will be any breakthrough. Hanson 2009 R & D investment of about 18 million, of which more than 16 million names is unclear other businesses (upgrade old projects and other pre-research), total R & D investment in the 14 projects listed in the name of only 100 million. Gray point analysis of innovation performance of a substantial decline in business in the first half, accounting for more and more low-income ratios, the possibility of significant future destruction. Most business innovation is not innovation, but issuance examination committee members to look at word games. Main business phone monopoly business in the Hebei market is not much competition, three years down the market share of 4 percent. Parasitic Hebei Mobile, the mobile phone custom business there is the risk of being recovered. Related articles:

Reproduced in: https: //www.cnblogs.com/521taobao/archive/2011/05/21/2058805.html

Hanson moved: "pseudo-innovation" true face

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