With the development of digital technology, the industry seems to be entering puberty hazy on the eve of a platform. And the beginning as an industrial software tool, it is becoming an important promoter. It itself is undergoing unprecedented changes. This change began over a decade ago, but until now by means of the Internet industry, 5G this refracted light, it began to get a little sprout profile. Also take a decade to two decades, the industry can really feel it's disruptive change.
Perhaps at that time, industrial software tool properties will cease to exist. It is more endogenous in a more subtle way platform, to dominate the industry.
Integration of design and simulation
CAD and CAE used to be two entirely different camps. Only a small number of industrial software across these two areas. And now, design has been tightly integrated with the simulation together. Both the design, simulation that line. Homologous data validation symbiosis. The concept behind the industry more lively CPS, digital twin, the number of fusion, etc., have mapped the fact.
Take a look at the past few years, Siemens, Dassault Systemes and Autodesk movements will know.
In recent years, Dassault Systemes is focused on cultivating the field of simulation, simulation enrich Dassault Systemes's brand. Mergers and acquisitions in the last five years, half of the purchase during the simulation software.
This marks a significant change, CAD and CAE are closely linked. That design that is simulation, will become the standard in the industry. This convergence of efforts is an unprecedented strengthening. Traditional CAD and CAE divide and conquer situation, being the first to break from the CAD vendors. Due to the physical numerical simulation will be the first to achieve physical, so that the importance of geometry engine will also be reduced. This will be only for simple CAD and CAE manufacturers, forming a huge pressure.
Integration of CAD and CAE, which means that the manufacturing side of the front, it makes the design of the traditional prototyping and testing functions to take on more. "Design for manufacturing" DFM, DFS and other safety-oriented design DFX series, has become more feasible and more universal.
Data transfer "full screen"
Paper manufacturing is the Holy Grail. For a long period of industrial development, whether it is design or workshop production, 2D drawings blue, symbolizes the highest authority of the Chief Engineer. Instruction, often the "paper of order", which is an ancient way of passing decisions, like the ancient army post road. Moreover, the more complex manufacturing, more complex data transfer, then the possibility of errors in the transmission of information is achieved by the higher paper, billboards and other carriers.
Paperless, Boeing early in the nineties to put forward. As a concise and understandable objectives behind the significant meaning. Simple blue drawing farewell, perhaps easy; but between the design and manufacturing as well as the entire plant paperless, it is very difficult. Boeing since 1990 R & D 777, is the first use of digital technology designed aircraft, but until now, Boeing is still committed to solving this problem.
Paperless, is to solve the island's direction. Under this belief, all the paperwork and forms, is a symbol of silos of data, which means that the plant a "Data intestinal obstruction." However, this is also the moment the general characteristics of the plant.
This means that the way the workshop to pass information to employees, will completely change, "Text" and "ream" Time will likely come to an end. Three-dimensional data and instructions, are issued by the incomplete data, but rather is passed through a similar "feel knowledge" approach. This transfer is experience, is the feeling, rather than the text description.
This instruction requires time, not a piece of paper instructions, but a screen, but a feeling.
Paperless itself is a lighthouse, it is has a more specific way: "screen" of will become the new carrier. In the 2019 Mobile World Congress in Barcelona on, PTC Vuforia augmented reality solutions has begun in Microsoft HoloLens 2 built-in, through new gestures, speech enhancement and tracking function, without the need of complicated programming. Air engineering company Howden, have begun to adopt this technology to improve the customer experience using their equipment.
Mouse, mouse pad makes hand became reptiles; and AR is people's hands free, flip in the air to become birds. Whether in the design room, or in the factory, as many people as conductor waving his hands - that's the way they drive the new data.
But the subtext behind it, will have much more meaningful. The world's largest construction machinery manufacturer Caterpillar no longer provides users with a sketch. Want to repair oil, non-authorized service engineer only to guess. Users can have all the details, but do not see it in the data.
So, what is the next generation of workers?
They are equipped with a "second vessel" interconnection workers. In this second vessel passage, shuttle various data. And by means of AR technology, these workers can see them.
"I tear up every piece of paper"? "Full screen" to become lean as standard? This benchmark will challenge the practice and culture of a lighthouse in the factory several years by the formation.
Model-based systems engineering
Human capacity to deal with complex problems, is limited. Systems Engineering is a global one top-thinking; the model is a means to express complicated things at a higher level of abstraction. Obviously, the model-based systems engineering MBSE and model-based definition of MBD, is to increase people's ability to handle complex nature.
US defense spending in the world ahead, an important guarantee for its national competitiveness. The US Department of Defense procurement is involved in R & D, manufacturing to maintenance, there are 15 million people, of which nearly 30% of the staff are system engineers. Future design considerations are systematic thinking. No model-based systems engineering, large equipment manufacturing weapons is unthinkable.
Boeing promoted MBD (Model based definition) concept, is widely recognized. Many CAD companies are beginning to support the relevant standard product manufacturing PMI information is directly related to the MBD. This looks to break the shackles of MBD standard format of various CAD, have also been various CAD software currently support. As early as 2013, Solidworks began to launch MBD module.
However, this is only the beginning of a willingness only. At present business users with different three-dimensional design software, MBD still encounter multiple standards can not be unified, too restrictive by the three-dimensional software.
To support the full life cycle, there must be end to end technical basis of MBSE. Boeing uses a new "diamond" description, in order to optimize conventional systems engineering in the famous "V" shaped route. From this diamond description, we can see a virtual model and the physical world, both need to interact at any time, to form a "connected environment." This means that you must get rid of document-driven situation.
Digital twin offers exciting the imagination. Its implementation, however, must rely on model-based definition of the product. Therefore, it is floating on top of a lotus, lotus root silk even constant is its foundation.
Boeing senior technical R & D Don Farr 2018 Nian
From time to continue the subscription buyout
Sales of software tools, are turning to subscription model (Subscription) from a one-time license (License). Software subscription model does not necessarily cloud-based deployment, it can still be installed within the enterprise, but is authorized by subscribing to passwords regularly.
For the subscription model is a user enterprise software company and a win-win mode, the user can according to enterprise applications, flexible increase or decrease the number of users, but also get instant access to the latest software version.
From the power of software development, it is clear software vendors prefer the subscription model, it will make the income becomes very stable. In the subscription mode, the update appear to be more reasonable long-term. In the international market has shown absolute victory: Dassault in many countries in Europe and America annual revenue 70 80% annual rental income, only 20 to 30% is a one-time buyout PLC (perpetual license cost). Therefore, the software company looks very comfortable in Europe, because most of the revenue every year ahead of the target, engineers can easily engage in research and development.
In Internet penetration is not high on the era, the manufacturer or author using the internet continues to maintain and upgrade more difficult, a lot of software basically is "Deal or No Deal"; and now, updated version of the basic conditions improve, providing products to improve customer support and iterative upgrade, there is no obstacle to the implementation of online. The cloud computing is accelerating its popularity.
Industrial software subscription system has been unstoppable. Chinese market is still relying on its unique market characteristics, making barely resist. One-time purchase, which is China's favorite way, but also because China project funds constitute a particularity: Software upgrades are on a budget, and the purchase of software services is difficult to form project budget.
Also, this is a strange phenomenon in China: the value of software services in China, far not been recognized. But the service just is the core value of the software. Unable to lock the long-term value of software services in advance, it is one of the important reasons many domestic independent software companies to survive difficult.
Tools evolved to the platform
The industrial era as software tools, may have been in the past. February 2019 Dassault Systemes announced, has experienced 21 years of SolidWorksWorld Assembly name will no longer be retained, but become 3D Experience World. General Assembly to change the name, which may Kusi SolidWorks many fans.
This sends an important signal, any single software tool brands, are no longer important, the presence of the platform will be enveloped everything. Dassault Systemes is the main push its 3D EXPERIENCE platform, which is a top-level strategy.
Software as a tool of industrial property a strong presence, is being reduced sense of its independent existence.
When you want an ax, I will ask you, do you want a piece of wood is not it?
That may be true, you really want a campfire with wood.
This also means that update business model. Industrial software provider, is trying to design - the whole manufacturing process, and further tap the value. Manufacturing as a service, is the core of this idea. This is why Dassault committed to front-end design, manufacture directly open late. And it acquired for marketing and presentation of high-end 3D visualization software RTT company in 2014, it is adhering to such a concept.
From the point of view of this trend, we can understand the precarious in recent years, computer-aided manufacturing CAM market. Once independent CAM software, have fallen. CAM British company Daer Kang unexpectedly annexed by Autodesk in 2013, was originally an independent CAM software market, was quickly shuffled, Hexagon 2014 acquisition of British software company CAM Vero-- the latter had already conducted series of mergers and acquisitions, and by the end of the same year, additive manufacturing giant 3D System places a billion dollar cost of acquisition of the outstanding CAM vendors Israel Cimatron. The latest story staged drama is introduced Solidworks 2017 CAM-oriented version, and eaten by the French Hexagon SPRING CAM company in 2018.
Independent CAM software vendors, are becoming part of the software platform services.
Support platform biggest secret is that the community is collaborative. In fact, the concept of community has long been, in the last century in the late 1990s Autodesk, Inc., is also the first to make partner ecosystem to support the emergence of a large number of secondary development of industrial software companies. But with the Autodesk acquisition of German-American families after such a secondary development of enterprises, domestic secondary developers sometimes can be naked, have transition, looked dispersed.
With the transfer tool to the platform, a variety of small domestic partners, will increasingly become a piece of seaweed on top of the ship. The relationship between so-called partners, iron and grass, that's all.
There is such a platform, facing SMEs will have a huge temptation. This also means that the platform-oriented enterprises, must be prepared to "all-rounder" in preparation. Industry software enterprises, but also do a good job migration platform, ready to serve small and medium enterprises.
The most recent example is the Dassault into the ERP system. By the end of 2018 to $ 425 million Dassault Systemes completed the acquisition of manufacturing ERP software company IQMS, IQMS will be renamed DELMIAWORKS. The end of the design data, and business data combined, which is the biggest step PLM software provider to expand in record territory, taken the best of. And earlier this year the launch of the DS SOLIDWORKS 3DEXPERIENCE.WORKS, it is small and medium enterprises to provide users with a single digital environment, social collaboration with the design, simulation, manufacturing and even ERP functionality combined.
Tools, goodbye!
This is struggling Chinese PLM vendor, it is not a good news. It means that, when Man was still determined to bronze to iron when Iron Man has wrapped on a chariot. The gap between the two generations: not two generations, but two eras.
Born cloud
The concept of software as a service (SaaS) continues to develop, in the industrial field. Cloud industry more and more software subscription model, enterprises become an option in addition to the local environment based on software installation. Clouds and online industry software can be run directly in the local browser, or run through the Web and mobile applications. And traditional software installed on the local machine is different, it is updated by a remote server, and access to services by subscription, usually a year or even once a month.
Ten years ago, cloud CAD has been widely talked about, but we will feel difficult. One of the most well-known CAD architect, Michael Riddle, co-founder of Autodesk's noted at the time, the complexity of the cloud of CAD, CAD is ten times more than the desktop. This is not simply because such procedures at every turn tens of millions the number of lines of code, but rather the difficulty of modeling, as well as complex as chess possibility.
Heterogeneous data connection
For such a strategic direction of the cloud platform, Dassault even taking into account the hardware resources of cloud computing facilities. In 2011, less than one year of cloud computing company Outscale received a strategic investment in Dassault Systemes; to June 2017, Dassault Systemes additional investment to get its majority stake. Outscale provided by more than a dozen data centers Global cloud computing services, Dassault's 3D experience platform, we can give full play to the advantages of integrated hardware, software, and can be deployed to businesses of all sizes.
This is independent of the infrastructure based on cloud platform that can deliver Windows applications and workflow from the clouds. Frame is such an independent service provider, to break the traditional traditional virtual desktop solutions (such as Citrix or VMware), which is non-elastic, single-tenant data center infrastructure designs. Compare, on a PC, and features of the ARM architecture in the mobile terminal, showing how different will be the Intel X86 architecture.
Cloud cloud software for industrial facilities from
Natural clouds, light and architecture, in line with local user access for elastic cloud industry, it is the software industry in the clouds promising.
Industrial software migration to the cloud platform, appears to be in order to compete broader SME market. "PLM cloud" to provide more choice for small and medium PLM users, according to their specific business needs and engineering customized solutions. This means that business and PLM deployment patterns are changing. The rapid development of the Internet industry, compared with this "Yunsheng" software, provides a good fertile soil.
I guess the biggest: the software industry into an intangible
The highest state of the software industry, perhaps destroy themselves. Since users want is a hole, then all of the tools, such as chisels, they do not have to drill there.
The most intuitive phenomenon is rigid-flex, it is becoming a fashion industry. Industrial automation hardware and software, working closely go together.
Software-defined profits, hardware profit era has ended. With the injection of the software, hardware, like the traditional blade-thin profits, it is becoming as thick as the server.
Traditional boundaries between systems are disappearing, which makes the traditional mechanical design and simulation of CAD / CAM / CAE software, electronic design automation software EDA, as well as with other software such as manufacturing execution systems MES, HMI human-machine interface, etc., are fused.
Behind in the Internet industry, the software is the star. Only software to do a given machine, in order to reason clearly the value of the data. No longer a simple tool suite, which reshape the industrial value in another form.
Ubiquitous and invisible, this may be the direction of the software industry efforts. But on top of this invisible foundation to build towering palace intelligent manufacturing industry and the Internet.
What is invisible? Air is invisible. It dominates the existence of life.
notes
Software industry as a memory tool, is gradually dispersed. CAD, CAE and the like labels, has been difficult physique wrapped around a PLM vendor. This is a very small market, but it is a fulcrum of Archimedes. Small almost gone, but in leveraging the future direction of the industry, it is this invisible micro software industry, a new industry is the reason for the "new" at all.
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