In order to reveal the latest trends of the biggest challenges facing the media industry and, Cision last month issued the "2019 Global Media Survey Report" (2019 State of the Media Report ), which is the tenth annual report of the company's media.
Report acquire Address: https://www.cision.com/us/resources/white-papers/2019-sotm/
Cision report released this year is the largest ever once interviewed nearly 2,000 reporters from 10 countries worldwide, in order to understand the main challenges in 2019 the global media industry is facing, as well as public relations and communications professionals how to better cooperate with reporters .
Target a 2019 journalistic work
Journalism is under attack from many aspects, from the proliferation condemned "false news" of world leaders, to complex error message, and then to the newsroom budget cuts and newsfeed algorithm opaque. Whether it affects the objectives of journalism?
Cision survey of 1999 reporters from 10 countries found that the relevance and trust is more important than ever.
Continued attacks on the media had an impact Interestingly, many people focus more on the value of the work of reporters and offered. However, the purpose of journalism has not changed. 2019 Journalism goal remains to provide information-rich, reliable reports of people around the world are willing to pay. Trust has become a business model.
Cision's survey found that 65 percent of the reporters think they detailed metrics on the audience have changed their way of evaluation reports. Only 11% of the correspondents reported no change. The face of pressure to promote readership, participation and income, reporters are working to determine the content you post using the data-driven high-tech.
Cision "2019 Global Media Survey Report": read the number and availability of audience participation and other indicators have changed the way they measure the story of reporter
Cision "2019 Global Media Survey Report": the most influential technologies from 2018 to 2019 changes: Artificial Intelligence and Social Media
Second, public distrust of the media is reduced
Although reporters are faced with increasing challenges, such as fake news and false information dissemination, and newsroom budgets shrink, and changes in social media algorithm, the report also pointed out some positive findings. Respondents second consecutive year that the public does not trust the media has declined; 63% of those surveyed said the public lost trust in the media, 71% lower than 2018 and 2017 of 91%.
Cision CEO Kevin - Ackroyd (Kevin Akeroyd), said: "Despite the false news remains the biggest challenge a big problem, but not the news media industry this year to face social problems and resources become reporters are most worried about. especially in the United States, Canada and the UK but the report is not all bad news; we are pleased to see that public distrust of the media continue to reduce the trust is a major theme of this year's survey results; in fact, seem to trust the media closely related to the future development of the industry. tell a reliable, informative, relevant story is more important than ever, the reporters are using audience data to better understand what kind of story they need to generate traffic and revenue, which in today's under media environment to grow and develop. "
The findings also show that reporters are increasingly concerned about not only change the role of social media, but also increasingly rely on data-driven-driven story. The survey also reveals the relationship between the media and communications professionals.
Other key findings of the report include:
Reporters are still increasingly dependent on the data to determine the news of their attention. 65% of global correspondents think, read and participate in a number of other specific audience metrics have changed the types of content they publish. 43% of respondents focused readership or read the number, 20% of respondents valued participation, while 15% of respondents were concerned about the impact on revenue.
Public relations and communications professionals in the hearts of reporters very important partner, especially in unstable media environment. But 75% of the reporters said they received the proposal only less than 25% is related to the content. Correspondents say that if they want to improve relations with the media, public relations professionals can do a more effective way to better understand the end customer, for the audience to provide more relevant information more personalized.
Social media also important than ever, but also more important. 2018 due to the instability of social media, reporters are aware of the importance of social media and more complex. 38% of respondents believe that the latest social media algorithms - such as Facebook News Feed (message flow) adjustment - 2019 will be an important technology affect their work, this proportion has increased in the past year. This influence is not always positive, because the reporters to rely on social media to publish content or misgivings.
Do we represent the above findings and opinions agree with it?
The process of mass media practitioners also hope that in the pursuit of "truth" to create "value", it is not simply to click on and heat, for the money and interest.
At the same time, Xiao Bian always firmly believed that "when people are increasingly concerned about the news, reports really ever become more important in comparison."
Reproduced in: https: //www.jianshu.com/p/d4277456bce6