Sina Chief Information Officer Wang Wei recently stated in the "5G View of the World" column of Xinhuanet that the genetic fusion of media and technology is the foundation for the development of the future media industry .
1
How Sina passed
Does artificial intelligence technology improve efficiency and detonate information hotspots?
Wang Wei said:
With the enhancement of artificial intelligence technology processing and collection capabilities, some key algorithms have been improved in recent years. We use artificial intelligence technology based on big data to make a comprehensive layout in media production, distribution and related operations to continuously improve content production efficiency and distribution efficiency.
First of all, the application in information collection.
We use artificial intelligence technology to learn and analyze the propagation process of all historical hotspots. On this basis, we build many mathematical models, which will help us discover and capture the hotspots that are being generated or predict the occurrence of some hotspots.
Second, the application in content production and content editing.
Our artificial intelligence platform can use technologies like robot writing to continuously produce AI news and machine news 7×24 hours.
Third, the application in content monitoring and content filtering.
With the generation of massive content and the popularity of UGC content, the volume of content is getting larger and larger. We use artificial intelligence technology to build a relatively complete line of intelligent surveillance defense.
Fourth, the application in content distribution and content dissemination.
The content and data of Sina News and Weibo are fully connected. In the 5G era, the scene for users to consume content is not only limited to PC screens or mobile phone screens. We are positioning a panoramic content ecological layout.
Our content will also appear in smart speakers, smart homes, unmanned driving and other smart devices and smart ecological fields. This is also our ecological layout based on artificial intelligence and smart media in the 5G era.
2
How does 5G+ artificial intelligence provide users with a better product experience?
Wang Wei said:
The Internet is developing very fast, especially after the advent of 5G, Internet product innovation and product iteration are faster.
First of all, content aggregation is very important for the younger generation of netizens .
We have observed that the habits of Internet media users have changed greatly with different age levels. Their acceptance of knowledge and content may be different from those of previous netizens. They hope that producers can aggregate content so that they can come into contact with different viewpoints and different content sources and draw a more objective conclusion.
The second is that users are more willing to interact with content.
In the era of mobile Internet, in the era of artificial intelligence media, users are more willing to interact with content.
The third is the trend of content video.
With the popularization of 5G technology, video will become a more efficient way for users to consume content. The trend of live video broadcasting this year is also becoming more and more obvious.
With the large-scale commercialization of 5G and the development of artificial intelligence technology, we can use technical capabilities to understand the psychology of users using products and understand the habits of users using products, so as to continuously improve the level of content service and meet user needs.
3
What are the future changes in the artificial intelligence content ecology?
Wang Wei said:
With the development of 5G, we can summarize the most important technologies into ABCD, A is artificial intelligence, B is blockchain, C is cloud technology, and D is big data. These technologies are a development that integrates innovation and then promotes the development of a smart economy.
The development of science and technology has a profound impact on the content ecology and media ecology. We have also seen that in the future, the boundaries of media will become increasingly blurred, and the ways of carrying media content and communication channels will undergo great changes.
Such changes are mainly reflected in three aspects:
First, from the perspective of content production, the first generation of the Internet was the Internet of PCs. It was an era when PCs specialized in producing content. In the era of mobile Internet, it is actually more to use mobile phones to record new things around you anytime, anywhere. It may be An era of UGC, the era of user production of content; in the era of smart media, in fact, content production is not only PGC and UGC, it may be a content production method that we call TGC.
"T" is actually the T of IOT in the Internet of Things, that is, some sensors based on 5G and artificial intelligence technologies around us. Some technologies of the Internet of Things themselves are a source of production content.
From the perspective of the main forms of content consumption, with the development of 5G, the cost of bandwidth is reduced, the speed of bandwidth is increased, and the in-depth application of 5G, including the development of computer vision technology which is very important in artificial intelligence technology, we will see more Virtual reality and augmented reality will be used in media content and media reports, allowing users to have a sense of presence and participation in the presence of the scene, and can accelerate users’ awareness of content and consumption of information.
In terms of content carrying form, in the era of 5G and artificial intelligence, smart devices are not only on mobile phones, we will have smart homes, which are like smart speakers; we will have smart wearables, similar to smart watches; There will be smart travel, similar to things like driverless, new energy vehicles, and smart travel. All these areas are actually the means of carrying content.
Edit | Chen Jinglan
Proofreading | Zhong Miaoli
Source | Xinhuanet
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