There are methodological many, such as:
marketing direction theoretical model:
4P, user behavior, STP theory, SWOT
theoretical model management direction:
the PEST, 5W2H, time management, life cycle, logic tree, pyramid, SARMT
today we take product manager for the most commonly used three terms
PEST analysis
PEST analysis method for the analysis of the macroeconomic environment. Macro environment, also known as the general environment, it refers to all industries and the impact of various macroeconomic forces enterprises.
They include: the political environment, economic environment, social environment, technological environment
1, the political environment:
political environment, including the nature of a social system of ruling the country, the government's principles, policies, laws and so on. Different countries have different social nature, different social systems have different restrictions and requirements for organizational activities.
Key indicators form the political environment are: the political system, economic system, fiscal policy, tax policy, industrial policy, investment policy, the level of defense spending, the level of government subsidies, public participation in politics and so on.
2, the economic environment:
economic environment, including macro and micro aspects, the macroeconomic environment mainly refers to a country's national income, gross national product and its changes, as well as the level of economic development and the growth rate reflected by these indicators.
Micro-economic environment mainly refers to the income level of the consumer or business areas where the service areas, consumer preferences, saving the situation, employment and other factors, these factors will determine the company's current and future market size.
Key indicators: GDP and growth rate, and total import and export growth rates, interest rates, exchange rates, inflation, consumer price index, household disposable income, unemployment rate, labor productivity and so on.
3, the social environment:
social environment, including the inhabitants of a country or region level of education and level of education, religion, customs, aesthetic point of view and values. Cultural level will affect the hierarchy of needs of residents; religious beliefs and customs prohibit or boycott of certain activities; values will affect the residents themselves recognize the existence of organizational goals, organizational activities and organizations; aesthetic point of view it will affect people's organizational activities contents, activities, methods and results of the activities of attitude.
Social and cultural environment constitutes the main indicators are: population size factor, gender, age structure, fertility, mortality, ethnic structure, lifestyle, buying habits, educational status, urban characteristics, religious status.
4, technical environment:
technical environment in addition to study and develop technology directly related to changes in the field of business is located, we must also keep abreast of:
* investment and support for key national science and technology development
* Dynamic and technological development in the field of research and development at a total cost
* technology transfer and technology commercialization rate
* and the protection of patent and other
key indicators form the technical environment are: the invention of new technology and progress, depreciation and obsolescence rate, technological upgrading, technical propagation speed, the speed of technology commercialization, support of key national projects, national R & D spending, the number of patents, patent protection and so on.
5W2H analysis
One logical clear thinking some people, but some people think of when it lacks logic, speaking of focus, logic training needs, in all logical thinking methods, 5W2H analysis method is the easiest way to learn and operate .
English words beginning with five W's and two English words beginning with H to ask questions, what flawed, inadequate, or not taken into account in order to analyze the clues to solve the problems found in the answer.
The method is simple, convenient, easy to understand and use, enlightening, widely used in corporate marketing, management activities for the implementation of decisions and activities is very helpful, also intends to help fill consider the issue of oversight.
To analyze user purchasing behavior, for example, for example, we need to understand the company's product users purchase what is, then you can organize users buying behavior analysis of ideas under the guidance of 5W2H analysis, the analytical framework user purchase behavior.
As shown, shows the analysis of user buying behavior based on analysis of some cases need to know, such as the destination user purchases so what is
later determined the analytical framework, we can then form quantifiable indicators based on the analysis of these issues in the framework of measure and evaluate, for example, the average monthly number of purchases per capita purchases, average purchase and long distance again.
User behavior theory
Development of web analytics has been more mature, have a mature analysis of indicators, such as:
IP, the PV, time on page, bounce rate, returning visitors, new visitors, repeat visits, separated by a few days visit, turnover, keyword search, convert rate, login to rate, and so on.
So many targets, all indicators have to collect it? We must analyze it? What are the indicators adopted? What should adopt? What is the connection between the various indicators? Which indicators to analyze? After which the index analysis?
所以我们需要梳理它们之间的逻辑关系，比如利用用户使用行为理论进行梳理。也是非常实用的数据分析指导理论之一。
用户使用行为是指用户为获取、使用物品或服务所采取的各种行动，用户对产品首先需要有一个认知、熟悉的过程，然后试用，再决定是否继续消费使用，最后成为忠诚用户。
利用用户行为理论，梳理网站分析的各个关键指标之间的逻辑关系，构建符合公司实际业务的网站分析指标体系
总结
根据实际情况选择所需的方法论
PEST分析理论主要用于行业分析。
用户行为理论的用于用户行为研究分析。
5W2H分析理论的用途相对广泛，可用于用户行为分析、业务问题专题分析等。
这些方法论也可以相互嵌套使用。