In Chapter XVI of innovation in the IT industry, the author mentions: Statistics show that 70% of innovators that their most successful innovation, are found outside their specialty areas. Another meaning is that they are not experts in the field. Physicist Tim Berners-Lee and his colleagues realized the HTTP communication protocol of the Internet, WWW was born. Some computer experts believe that while this is not innovation, and even that simple principle, bothered to do. But the fact that this innovation changed the world. Nokia's products cover wood-related products, rubber, electrical products, computers, military products, and so on. Later, due to financial difficulties, sold all communication and not related to the product line, with a time of 15 became the world's largest mobile communications companies. Sony has been doing tape recorders, founder Akio Morita, launched the "boombox" that Walkman. Choosing a name for the "Walkman", linguists say grammatical, Morita stick to their ideas, Walkman attracted many consumers in its life cycle, sold 220 million units.
Three examples illustrate experts in the field sometimes not innovators outside the field of creative. why? I think the experts in the field is not without these ideas, but they do not think they know these principles to innovate the product, they do not take into account the audience, the number of people is huge, and the people just need to experience and accept innovation product brings convenience, but generally not to consider its concrete realization. Like sometimes we do question, like, go over the question of what it should know the formula used, what principle to answer, however, is actually put pen to paper to the solution, true to the test, we encountered the same problem, you can only stay in : "! This question I had come across" solution has as yet not come out. So the premise that innovation practice, can not stay on the idea.
Of course, innovation is like improvements and reforms, improvement of linear expansion is likely to be accepted by people, but reform is thoroughly innovative, subversive, is bound to affect the interests of some people, so innovation is often tortuous. The corresponding results are often far-reaching impact.