Product design, product design. The text has not changed, meaning very different indeed.
Product design is supposed to be top-down, from the top and bottom of the design. The product is designed to achieve the process, that is, we often project phase contact.
Product Development conventional practice, gathering requirements (internal, external), demand for refined products outline design, product design, detailed design, testing, trial production / commissioning, on-line / on the market.
Conventional practice is not necessarily wrong, but in the implementation of some product manager / managers often sword go, in reverse order.
Gathering requirements
The product development process, gathering requirements is a very important step. Whether demand from their own business needs, technology accumulation; or from rival new market pressures; or customer demand scenarios; should be collected as soon as possible, a detailed collection. The practice is often a lot of people, racking our brains to dry, first to make a product to meet market demand. From the short-term commercial point of view, nothing wrong, but often a popular product or service than racking our brains to do it, is the need for in-depth user scenarios, really understand the needs of users, designed to stand out on the human point of view.
Demand or market analysis is not in place, the result may lead to: market delisting that is, non-competitive products, product development companies can not develop a popular product, and cause a lot of waste of resources.
Under the process more cases, it is to develop a product uncompetitive. At this time many managers once again started the research without secondary product development, and when the development to a half, suddenly found that the Friends have been a product of its function, beyond their own experience already are doing product. At this point, it will be Competitive Analysis, and then catch up. As everyone knows, you catch aside, the Friends of technology had once again been the scene application upgrades. As a result, always chasing, never get beyond.
Do thoughtful product, we do not just sell out of products!
Use, easy to use, easy to use, it is a product from germination to maturity of the growth process.
Design a standard feature of the product is easy; but to design a performance standard products will have to pay twice the effort; if even make the product easy to use, it is not just enough for their own efforts, must be wide friends, fine learning.
Product design must have their own ideas, have their own thoughts in them and. LED lights also light up one, but a good variety of lighting methods, how bright natural light of how people feel comfortable, how bright is unique, it requires thought. 21 century, mankind entered the information age from the age of electricity, a lot of things have been modularized. Therefore, a product design is often study section is not a function of superiority, but more study is how do you integrate.
Quality First
Good product stand the test of time is, the quality is always the topic of most concern to customers.
Product development, to ensure fast, sometimes fast is slow, slow is fast. So-so product, rush to market, after the listing of frequent failures, disgruntled customers, after-sales Kudiehanniang. Loss of credibility, the reduction is trust. Sales do not increase, lack of customer resources dwindling.
Strict quality research and development, product design from the proposed scheme, it is necessary to establish the appropriate test program. In addition to the testing program includes basic functionality, performance, design test cases, but also to more realistic scenarios related. Although we often worried, I do not know to whom the product, who will use, how to use. But I want to say, good or bad design or user scenario with the previous requirements analysis are closely related. With the test program, as well as implementation in place, the concept of PDCA should go in depth. Finally, we need our managers enough attention to quality issues, we should question the quality as a top priority, rather than the illusory concept of sales as the heart, brain think.
Operations
Products on the market, do not think gets the job done, operation is extremely important. An elite training delivery, after-sales team can be said that the market forces guard. Delivery is to achieve customer satisfaction first smile, after-sale customer pistachios in a bad mood.
We said product manager is the product of my mother, I want to be a father to accompany the delivery of products to walk. Delivery needs to understand the product, will use the product, the quality and quantity of the product is successfully delivered to the client hands.
Sales team need to understand not only the product, but also need to understand the product, understand Toutengnaore product, understand the causes and effects of the product. If not, I think you would not see the customer long face, but a woman without Nagata fire burned face.
Product development, is not simple, we work together to explore!