Business Intelligence (Business Intelligent) also known as business intelligence, people used to call for the "BI", the technology provides techniques and methods to quickly analyze data, including collection, management and analysis of data, these data into useful information, and then distributed throughout the enterprise to make business decisions based on data, decisions to reduce blindness and rationally driven business decisions and operations.
Application Research Institute sail soft data this data applications in conjunction with a number of soft sail Institute specialists, as well as the first-line pre-sales engineers, industry of consultants, project managers experience accumulated, we study analyzes the current development of the business intelligence industry, and these results are summarized as "China Business intelligence industry report."
First, the business intelligence industry fundamentals
Since the implementation of big data strategy since, the business intelligence industry maintained a rapid and steady development. On the one hand thanks to the traction of national policy, good national policy, to create "data, technology, application and development of independent industry collaborative security ecosystem" to do a full range of support and deployment. On the other hand, for years the value of information technology education, prepare their own information technology business, as well as the actual operating pressure and difficulty facing businesses, so that more and more enterprises are more resolute embrace business intelligence products, expected by fine operation to improve operational efficiency, enhance the competitiveness of the market.
At present, China has entered the first phalanx of smart in the field of business, and become one of the fastest developing countries , but the development process there are still many problems:
(1) enterprise information infrastructure behind, BI market needs ongoing education.
(2) different BI needs at home and abroad, advanced BI domestic needs redefinition.
(3) BI domestic market approach by many, good and bad companies
2018 active BI tools and vendors, about 50, compared with over 42 in 2017 out of eight. Business Intelligence industry is full of attractive areas, but also the very threshold of the field, even with the support of the Internet giant or large amounts of capital, there is no obvious product advantages, services advantages and user base, the new brand is very difficult to break out of a day.
In terms of market awareness (brand reference rate, think of BI vendors mentioned brands), sail soft with 29.27% of the reference rate brand led the way, IBM to 11.54%, SAP to 5.98 percent disaggregated second place, third overall, Microsoft's 5.34% ranked fourth, Tableau ranked fifth with 3.63 percent.
IBM, SAP for failing to provide competitive self-service BI product, its popularity is continuing to decline, but thanks to their precipitation in the IT field, sales did not appear greatly attenuated. Microsoft, Tableau's products because localization service strategy, business strategy and product characteristics, visibility is limited. As a leader in soft sail, because of its robust product and service strategy, visibility, sales both improved. Other vendors are too niche, the reference rate generally below 1%, or even lower.
Second, the enterprise business intelligence application status
Today's emphasis on enterprise business intelligence systems is increasing, in order to make a successful business intelligence landing, produce more value, the majority of enterprises to improve the organizational structure of IT departments relocated from behind the stage, take on more Responsibility. Survey data showed that 35.2% of enterprise information technology direction and strategy, is based on the company's strategic objectives or management decision-making.
Furthermore, we found in the research, BI application level is spreading down from the leadership, a growing number of middle-level use of BI. From the date of birth, BI directly to the audience are the decision makers, but recently due to the application of the entry-level BI, a growing number of middle-level and start to enjoy the benefits brought by BI system. Research found that on-line business success in BI projects, about 57.3% of business leaders in the use of BI for data viewing and analysis; business management and business executives in more and more people are using BI, the number has more than half.
我们惊喜的发现，IT部门与业务部门的配合愈加紧密。虽然IT完全主导、IT强主导仍然是常态，但是业务强主导则从2017年的9.67%增长至2018年的23.31%，翻倍增长。未来将会更加紧密。仅有3.45%的企业，IT与业务的配合较差，存在一些部门墙。但是，25.9%的企业配合如鱼得水，IT理解业务，业务认可IT。
整体来看，企业应用BI系统的状况不断良性发展，但也面临着诸多挑战，也是BI成功的重点、难点。
（1）数据整合治理
（2）数据人才的培养
（3）企业数据文化的建设
三、商业智能用户主要的功能需求
帆软数据应用研究院经过对中国BI用户的调研后得出结论：中国BI用户目前主要的需求还是围绕以下这七大核心模块：
(1) 企业BI平台数据权限管控
(2) 探索式自助分析
(3) 快速搭建业务数据模型
(4) OLAP多维分析
(5) 大数据处理性能
(6) 自助数据处理
(7) 移动端数据分析查看
四、结语
商业智能已经成为企业精细化运营不可或缺的一部分。企业数据需要转换为信息，升级为知识，升华成价值的过程要用到的种种技术和工具，就是BI。
在当今的市场中，BI工具的知名度还亟待提升。很多企业有非常明显的BI需求，但是他们不知道有“BI工具”可以帮他们解决问题，更不要说对BI厂商的认知了，这也从侧面反映出BI市场的巨大潜力。市场教育不是一朝一夕的事情，需要BI同行们的共同努力。
五、关于帆软数据应用研究院
帆软数据应用研究院是帆软公司主导成立的，也是国内主要的、高水平的大数据BI分析领域研究机构。研究院专注于企业数据化应用、大数据BI技术趋势和理论观点的研究，致力于让数据成为企业真正的生产力。
原文地址：
| https://www.jianshu.com/p/86964031abe5 |