Implementing insurance marketing APP based on springboot+android
Summary
Today, as the market economy continues to develop, consumers have undergone major changes in their consumption psychology and behavior. Customers have become more picky about businesses and are no longer blindly loyal. In this market environment, how to manage customers efficiently, obtain customer information more comprehensively, and then carry out targeted activities to improve customer satisfaction Degree is an issue that insurance companies must pay attention to. Against this background, this article builds an insurance marketing App to provide an information platform for insurance companies to handle insurance marketing. The project plan is based on the Android platform and built using SSM and MySQL databases, which solves the problem of poor mobility of traditional insurance marketing service platforms.
Keywords: JAVA Android SSM insurance marketing
Research Background
Since entering the 21st century, the aging trend of my country's social population has become increasingly obvious. In the current social population age distribution structure, the proportion of the population over 65 years old has reached 10.8%, which belongs to the standard elderly society. In the future, our country will inevitably enter the process of continuous acceleration of the aging of the social population. The main contradiction brought about by the deepening of the aging of the social population is that the supply of pension security exceeds the demand. In particular, the increase in the pension gap makes the people face severe challenges in their pension.
Currently, the international community generally divides residents' pensions into three pillars: basic pensions, corporate annuities and personal tax-deferred pensions. Among them, my country's dominant basic pension has long been due to narrow investment channels and low degree of market-oriented operation, resulting in low investment returns and being unable to meet the long-term investment goals of stable returns for pension funds.
According to the allocation of pension assets in developed countries, reasonable pension structures have the characteristics of corporate annuities and personal pensions accounting for a higher proportion than basic pensions. In 2015, my country began to carry out pension reform, and at the same time actively promoted the establishment of the third pillar personal pension system, striving to reverse the increasingly severe pension situation by introducing commercial pension insurance, and also brought huge development potential to the development of China's insurance industry .
And with the sustained and steady economic growth in recent years and the continuous improvement of residents' disposable income levels, our country has entered a new era of mass consumption. The consumption structure of urban and rural residents is upgrading from survival consumption to development consumption, and from material consumption to service consumption. Upgrade, upgrade from traditional consumption to new consumption. In the process of consumption upgrading, social demand for insurance products is growing. From the perspective of development trends, insurance products, as financial products that can provide both risk protection and value preservation and value-added services, play an irreplaceable role in social production and life.
In addition, compared with the development level of the international insurance market, although my country is currently one of the fastest-growing life insurance markets in the world, until the end of 2016, the insurance density (per capita insurance premium) and insurance depth (premium to GDP ratio) of my country’s insurance market had declined. ) is still only US$329 and 4.2%. There is still a big gap between the premium density of US$689 and the premium depth of 6.2% in the global insurance market during the same period. Therefore, from the perspective of industry development space, insurance products also have huge growth potential.
Significance of research
In today's society, people expect to ensure the safety of their property in the face of losses and disasters. They also try their best to avoid some losses in life, so insurance has become an indispensable part of people's lives. Our college students buy life insurance, car and boat personal accident insurance, automobile and motor vehicle insurance, everyone's medical insurance, pension insurance, etc. Various types of insurance are ubiquitous in real life. With the progress of society and the enhancement of people's insurance awareness, the number of insurance businesses has also increased rapidly. However, in order to ensure continued growth, insurance companies have developed their own efficient and well-trained sales teams, set up branches in various places to expand insurance business, and record the detailed information of all policyholders. Until now, however, it has remained in the form of manual records. However, as the business expands and the number of insured persons increases, more and more information must be recorded. Staff search for customer information from thousands of data files stored on hard drives every day, which is time-consuming, inefficient and boring. In addition, China's insurance market has developed rapidly in recent years. However, there is no complete description of the insurance business. Customers can only learn about the specific business of the insurance company in the insurance company's business hall. In this case, customer specialization is inconvenient, and it is even more difficult for relatively poor insurance companies.
Due to the rapid development of the insurance industry, insurance companies need to process a large number of users' service information, which inevitably increases the difficulty of governance and increases the burden on staff. With the rapid development of computer technology, computer-based information systems are also in a period of vigorous development. The use of computer management information systems has become an important symbol of scientific and modern corporate governance. The application of computer management can greatly improve the work efficiency of employees, replace traditional manual labor with modern tools, greatly reduce costs and reduce the disadvantages of tedious, messy and long cycles in the past. Therefore, in order to reasonably and conveniently manage and process customer information and business operation information, insurance companies should allow customers, employees and managers to have their own permissions and conveniently operate their own information modules. Establishing an efficient management information system with the help of modern computing technology is key.
The development purpose of the insurance marketing APP developed in this research plan is to transform the management model of insurance business from manual recording to information management and provide convenient conditions for managers. The implementation of the insurance business system has practical significance: the system is more efficient in business processing and saves human resources. All data updates can be synchronized across all branches. It facilitates customers to conduct relevant business operations on the Internet, enables insurance companies to effectively manage insurance business-related work, and enhances competitiveness in the same industry.
Paper structure
This paper is divided into six chapters. Through the organic series combination of background analysis, research significance, demand analysis, introduction of technical tools, system structure, implementation functions, etc., the entire project is elaborated in detail, and a phased summary of the current work and future development prospects are made. The following is an abstract of the structure of the paper and the core content of the chapters.
Chapter 1 Background Introduction
Introduce the development trend of insurance involved in this paper and its development history, and obtain the significance and value of this research project through current situation analysis.
- Feasibility and needs analysis
This chapter analyzes and summarizes the needs, and analyzes the research value from the aspects of technology and social value. And combined with the project background, summarize the project requirements machine analysis.
Chapter 3 Project Technology Introduction
Introduces the relevant technology choices, mainly briefly introducing the JAVA language, Android platform, Mysql database and other related technologies selected for the project, and analyzes their technical advantages and reasons for selection based on the project requirements.
Chapter 4 System Design
This chapter is the focus of the paper. It introduces the core steps of building the project development environment machine, introduces and elaborates on the logical process, functional design, module division, etc. of the App in detail, and displays the functional renderings that have been implemented so far.
Chapter 5 System Testing
This chapter briefly introduces software testing technology, and conducts functional testing based on each functional module of this research project, forms test cases, and completes related tests.
Chapter 6 Summary
This chapter is a phased summary of the full text work, summarizing the results currently achieved and the deficiencies discovered in the process.
System page display
Entering the App, you can easily view the insurance types currently on sale, support classification according to insurance types, and also support users to search by keywords, making it easier for users to quickly find the insurance types they need. The effect is shown in the figure below:
By clicking on the detailed page of a specific insurance type, you can view the detailed introduction and price of the insurance. Users can choose to submit the purchase as needed, and can view the payment status and purchase progress of the order in the order.
The system is designed with an independent backend management system. The system administrator has the highest system authority and can view, facilitate and delete insurance companies, insurance types, insurance contents, user information, etc., making it easier for administrators to manage and maintain the system in a timely manner. The effect is shown in the figure below:
If necessary, you can scan the QR code below the article to contact the source code.