On the Xiaohongshu platform, information flow placement and search advertising are the two main forms of advertising. Information flow delivery mainly displays your notes when users browse your works, while search ads display content when users search for related keywords. Today I will share with you the complete guide to Xiaohongshu Notes streaming and create popular content!
1. What kind of notes of yours are worth dumping?
Before understanding how to stream Xiaohongshu notes, we need to make it clear that not all notes are worthy of being streamed and heated.
Before we publish Xiaohongshu notes, we first need to conduct a preliminary review of the notes.
On the premise that exposure and reading volume meet the basic requirements, we need to select notes with higher quality content for streaming. The determination of high-quality notes can be reviewed based on three indicators: off-site conversion rate, click-through rate and reading volume.
If the off-site conversion rate, click-through rate, and reading volume do not meet the requirements, the notes should be comprehensively improved first and then disseminated to achieve better results.
2. How to formulate a note-distribution strategy
After selecting notes that are suitable for streaming, you can further develop a note streaming strategy.
As we mentioned above, Xiaohongshu’s advertising mainly includes search and information flow. Therefore, when formulating the delivery strategy, we should also discuss it on a case-by-case basis.
In the first case, Notes found that the page traffic accounted for a high proportion, and the information flow delivery method was the first choice. Notes account for a high proportion of discovery page traffic, which means that notes are highly competitive under public domain traffic.
That is to say, the notes are already attractive enough. What we need is to increase the display volume of the notes. Therefore, choosing the information flow delivery mode can allow the notes to capture more traffic.
In the second case, if the note search page traffic accounts for a high proportion, you should choose the search advertising method. If a note has high traffic on the search page, it means that the note uses keywords to accurately delineate specific groups of people, and is extremely attractive to specific groups of people.
Since its keywords are well used, the search advertising mode should be used to promote fixed keywords to strengthen the attraction of specific groups of people.
How to distribute Xiaohongshu Notes requires formulating a distribution strategy based on the performance of a single note. Although Tongtou can expand user understanding and reach more users, it cannot delineate target customer groups for products and brands. Therefore, for start-up brands or brands eager to increase conversion rates, intelligent targeted advertising has higher returns.
The above is about the sharing of "Xiaohongshu Notes Advertising Strategy and Creating Popular Content". I hope it will be helpful to everyone.