In recent years, the price increase in the down jacket market has attracted the attention of consumers. The price of down jackets continues to rise, mainly due to the rising cost of raw materials, especially the rapid increase in the price of high-quality goose down. From 2015 to 2020, the average price of down jackets in China has risen from 438 yuan to 656 yuan, and the prices of some large-scale cold-proof jackets have exceeded 1,000 yuan, of which nearly 70% are higher than 2,000 yuan. Such price trends have undoubtedly caused many consumers to re-examine their purchasing choices and look for more cost-effective alternatives.
In addition to rising prices, changes in the down jacket market are also affected by fluctuations in the raw material supply chain. This year, the price of goose down has risen rapidly, and duck down has also followed this rise. According to a merchant engaged in the down jacket business in Jiangsu, the price of goose down is more than double that of duck down, and the market demand for high-end white goose down has increased significantly, thus driving up the price. However, this high price trend in the down jacket market has caused consumers to start looking for more cost-effective alternatives.
Faced with the continued rise in the price of down jackets, consumers are beginning to look for other ways to keep warm. For example, some consumers are beginning to choose to buy cotton coats or coats made of other materials instead of down jackets. In addition, some consumers are also beginning to look for more affordable down jacket brands or buy second-hand down jackets. The emergence of these alternatives and choices has undoubtedly had an impact on the down jacket market.
In general, the price increase in the down jacket market and consumer demand for more cost-effective alternatives have had an impact on the market. For businesses, they need to reconsider how to remain competitive in such a market environment, and for consumers, they also need to be more careful when choosing to buy down jackets or other ways to keep warm.
Today, as fashion trends continue to change, various alternatives emerge in an endless stream. However, among many products, jackets stand out and become the new favorite that attracts much attention. It has successfully attracted the attention of consumers with its waterproof, windproof and other characteristics, as well as its advantages of being suitable for winter warmth needs. Recently, on social platforms, the search index for jackets has surpassed that of down jackets, and the transaction volume has increased significantly year-on-year.
There is no doubt about the practicality of the jacket, and its unique "three-in-one" style has been enthusiastically sought after by consumers. This style is not only convenient and practical, but also relatively affordable. Therefore, it not only meets the practical needs of consumers, but also leads the winter fashion trend of young people. In the market, military coats and floral cotton-padded jackets have also emerged as powerful alternatives to down jackets.
It is worth noting that some college students began to wear military coats, redefining them as fashionable. This phenomenon shows that consumers are price sensitive and pay more attention to practicality and personality. In this winter, alternatives such as jackets, military coats and floral cotton-padded jackets are gradually becoming more popular among consumers, demonstrating consumers' high concern for price and practicality. In the future, we can foresee that these alternatives will continue to occupy a place in the market and provide consumers with more diverse choices.