Based on Salesforce's mature products and Lingyang's digital product capabilities throughout the entire enterprise operation chain, the two parties will jointly provide Chinese customers with high-quality digital solutions and comprehensive service guarantees.
Source | Lingyang DaaS
New changes are taking place.
Last Thursday, the three-day Yunqi Conference 202, the world's top technology event, came to an end in Hangzhou, Zhejiang. This event brings together tens of thousands of developers, industry elites and industry leaders from various industries around the world. There are more than 500 sessions on site, covering more than 40 hot topics such as artificial intelligence, cloud computing, enterprise applications, big data and data analysis.
Among them, the Salesforce This session introduced to you the product strategy of Salesforce on Alibaba Cloud for the Chinese market and the solution jointly released with Lingyang.
Salesforce is a world-renowned software service provider. Lingyang is a wholly-owned subsidiary of Alibaba and an important business of Alibaba Cloud Intelligence Group. It is committed to exporting Alibaba's more than ten years of digital service experience to thousands of industries in a systematic and product-oriented manner. Lingyang provides a series of digital products, solutions and services to fully stimulate the role of data elements, help enterprises complete effective, thorough, and full-process digital construction, and achieve the integration of data and reality.
Lingyang has many years of experience in serving local customers and in-depth insights into multiple industries. This time, the two parties jointly carried out product innovation and launched a series of customer experience solutions that are powerful and adapted to the Chinese market.
Judging from the details of the cooperation, the first batch of solutions will be based on the Dataphin data construction and governance platform to provide efficient data integration and governance services for the Salesforce platform. The solution will also integrate the business processes and capabilities of Salesforce sales cloud, service cloud, China digital experience products, and the Lingyang One marketing platform and customer service platform to provide enterprises with richer marketing customer acquisition, sales conversion and customer service scenarios.
Based on Salesforce's mature products and Lingyang's digital product capabilities throughout the entire enterprise operation chain, the two parties will jointly provide Chinese customers with high-quality digital solutions and comprehensive service guarantees.
At the beginning of the session, Zhang Xintong, the head of Salesforce's core CRM China product, shared her customer insights into the Chinese market and the Chinese product roadmap and delivery path of Salesforce based on Alibaba Cloud. She said: "I hope that the strategic cooperation between Salesforce and Alibaba Cloud can provide Local customers bring a more agile, lightweight and flexible digital experience, and they also hope that the integration solution between Lingyang and Salesforce products based on Alibaba Cloud will bring a 1+1>2 effect to customers."
In addition, Salesforce Senior Product Director Zhao Erxing shared with everyone how to meet China's unique market demands through the Salesforce China Digital Experience Suite. He emphasized that due to the uniqueness of China's e-commerce and marketing ecosystem, the market has higher requirements for CRM strategies. In the future, social channels will be preferred in China to serve customers, the interaction between employees and customers will be integrated in Customer 360, and China's mainstream enterprises will be connected. Collaborate tools and sales cloud/service cloud to provide high-quality services to local customers.
Later, Zhen Rixin, Vice President of Lingyang, shared with the attendees the details of the joint solution between Lingyang and Salesforce on Alibaba Cloud. He said: "It is a great honor to release a joint solution with Salesforce on Alibaba Cloud to serve China well. For customers in the market, Lingyang is Alibaba’s core achievement in promoting the integration of the real economy and the digital economy through digital technology. We hope that through close cooperation with Salesforce, we can better convey Lingyang’s understanding of data and provide enterprises with global CDP and personalized services. Solutions for scenarios such as personalized customer service, helping companies achieve more three-dimensional marketing and better customer experience, and create greater value for companies.”
It is understood that EF Education First, a global leader in the field of education and training, also attended this event as the first angel co-creation customer of the joint solution between Salesforce and Lingyang. Jack Zhu, director of the system department of EF China, met with Zhen Ri, vice president of Lingyang. The new conversation mentioned: “With the joint solutions of Salesforce and Lingyang, we hope to better improve our business efficiency and improve customer experience in the future.”
Finally, Jeff Fish, Vice President of Salesforce Alibaba Cloud Strategic Cooperation Project, sent greetings to the attendees through a video. He said: "Thank you to the Lingyang team for working closely with us and quickly combining the advantages of both parties. Our cooperation will Benefiting our mutual customers in all vertical fields, we will continue to provide value to everyone and create more future development potential. We look forward to having the opportunity to communicate with you in the near future to discuss how we can work with the Lingyang team , to better meet customers’ business needs.”