Recently, Sence Data officially joined the Securities Fund Industry Information Technology Application Innovation Alliance (referred to as the "Innovation Alliance"), joining hands with more industry forces to promote the research, application and services of key technologies for innovation in the securities fund industry.
The Securities Fund Innovation Alliance was initiated by the Shanghai Stock Exchange and industry securities firms. It is guided by the Science and Technology Supervision Bureau of the China Securities Regulatory Commission, the Shanghai Economic and Information Commission, and the Science and Technology Development Committee of the Council of the Shanghai Stock Exchange. It is committed to serving the information innovation needs of member units and solving key problems. Common issues in industry innovation and innovation, lowering the application threshold of industry innovation and innovation, and playing a positive role in accelerating the overall process of industry innovation and innovation. Adhering to the concept of bringing value to customers, Shence Data has joined the Securities and Fund Industry Innovation Alliance to provide a highly open product architecture, flexible integration capabilities, and practical digital customer management solutions for the digital customer transformation of more financial companies. , complete data security and compliance system.
As a professional digital customer management software provider in China, Shence Data is based on the technological and practical frontiers of big data analysis and marketing technology, and built a customer data engine around the product concept of "Customer Journey Orchestration (CJO)" The three core engines, customer journey optimization engine and customer journey analysis engine, empower financial companies’ digital customer operations.
(1) The customer data engine, that is, the Customer Data Platform (CDP), corresponds to the Sensors Data Horizon platform. In addition to having the three essential capabilities of global, real-time, and flexible selection, the Sensors Data Horizon platform also has outstanding high-performance query capabilities.
Based on the Sences customer data engine, financial enterprises can complete multi-source data integration, global ID association, multi-entity data model expansion, and the construction of customer groups and labels, combined with Sences Data's rich data processing methods and powerful data output capabilities , providing the data foundation for financial companies’ business analysis insights, automated marketing and other scenarios for global customer operations.
(2) The customer journey optimization engine, namely Sensors Focus, serves as the "engine" for customer journey orchestration and includes four major component service capabilities: audience service, user journey service, content decision-making service, and reach channel service, supporting In the marketing process, marketing audience selection, trigger timing selection, marketing content decision-making, and reach channel connection help companies manage customers more efficiently.
Sences customer journey optimization engine integrates the four essential capabilities of real-time, flexible configuration, high concurrency, and openness, and focuses on the three major competitiveness of core capabilities, low access costs, and full-link controllability, which can help financial companies accelerate the overall Digital application of processes, mining the value of data, and comprehensively improving customer experience.
(3) The customer journey analysis engine, namely Sensors Analytics, has four core capabilities of full domain, full link, real-time and flexibility. It provides visual data analysis capabilities for multiple roles and supports enterprises from customers to operations. Full perspective journey analysis and decision-making from "people" to "field".
Through the Sences customer journey analysis engine, financial companies can continue to strengthen scenarios related to corporate business analysis, including building an indicator platform to help companies align business indicators, unify indicator calibers, improve application efficiency, and break the silos between user behavior data and business data. ; Strengthen visual analysis capabilities and provide enterprise-level customers with a comprehensive data viewing & analysis platform that integrates user data and business data.
Having been deeply involved in the field of financial technology for many years, Shence Data has been recognized in the field of information and innovation many times, becoming a member of the National and Beijing Information Industry Committee, and obtaining the "SDK Security Special" evaluation certification of the Data Security Institute of China Academy of Information and Communications Technology... In the future, Shence Data Based on the combined capabilities of the three major engines, it will continue to assist financial companies in their digital customer operations.
✎✎✎
【More content】
Shence Analysis 2.5 launches "Business Analysis"
White Paper: New Paradigm of Digital Marketing Practice in Banking Industry
In the era of touch point dividends, how can financial institutions seize the lead?
▼ Click "Read the original text" to try the demo for free now